SocialMediaPolicyThispolicyisdesignedtoprotectindividualsandPimaAnimalCareCenter,toensurethatanyreferencestoPACCarefactuallycorrectanddonotbreachconfidentialityrequirements,andtoensurethatallPACCvolunteersandstaffaretreatedwithrespect.Failuretofollowthispolicywillresultindisciplinaryaction,uptoandincluding,dismissalfromemploymentorthevolunteercorps.
• “Socialmedia”isdefinedaswebsitesandapplicationsthatenableuserstocreateandsharecontentortoparticipateinsocialnetworking,including,butnotlimitedto:Facebook,Twitter,LinkedIn,Pinterest,Instagram,SnapChatandYikYak.ThePimaCountyCommunicationsOfficeisresponsiblefordeterminingwhetherawebsiteorapplicationqualifiesassocialmedia.
• AllPACCstaffandvolunteersmustadheretotheproceduresandguidelinesofCountyAdministrativeProcedure3-31.
• UnlessgivenpermissionbytheDirectorofCommunityEngagement,PACCstaffandvolunteersmaynotspeakfororcollectimagesonbehalfofPACCortorepresentthattheydoinanysettingincludingsocialmediasites.
• PACCstaffandvolunteersmaynotshareinformationthathasnotbeenpubliclyreleasedthroughtheofficialPACCFacebookpage,PimaCountyWebsite,VolgisticsorFosterandRescueemails.Onceinformationhasbeensharedofficially,staffandvolunteersareencouragedtosharethatinformation.
• ArespectfultoneisimportantwhenreferringtopastorcurrentPACCstaff,volunteers,customersandpartners.Derogatoryorthreateningspeech,namecalling,etc.willnotbetolerated.
• Anycommunicationbetweenemployeesand/orvolunteersthatwouldbeconsideredinappropriateinaworkplace(i.e.,sexualharassment,intimidation,bullying,etc.)isalsoprohibitedforonlinecommunication.
• Socialnetworkingcontactwithyouthvolunteersisstrictlyforbidden.• Duringacrisissituation,updateswillbeprovidedthroughPimaCounty’s
officialcommunicationchannels,includingPACCofficialsocialmedia.SharingisencouragedafterofficialannouncementismadeonPimaCountyorPACCofficialFBpage.
• PACCreservestherighttoremoveinappropriatepostingsonitsofficialsocialmediaplatformsinconformancewithCounty(AP3-31).
• PACCdoesnotmonitornon-countysocialmediasites.WhencontentinthesesiteswouldotherwiseviolatethestandardsonCountysocialmediaandthis
contentisbroughttotheattentionofPACCleadership,wereservetherighttotakeappropriatefollow-upactionuptoandincludingtheterminationofvolunteeroremploymentstatus.
• QuestionsregardingsocialmediamaybedirectedtothePACCDirectorforCommunityEngagement,JustinGallick.
FundraisingandsocialmediaWegreatlyappreciatewhenyousharePACC’sonlinerequestsfordonationswithyourfriendsandfamilyonyourpersonalsocialnetworkingsites.WeaskthatyoupleasealwaysaskyoursocialmediacontactstomaketheirgiftsdirectlytothePACCorFriendsofPACC.
IfyouwouldliketoorganizeanonlinefundraisertoraisemoneyorsupplydonationstohelpPACCpets,thankyousomuch!Beforelaunchingyourcampaign,weaskthatyoupleasedothefollowing:
• Sendaone-paragraphdescriptionofyourfundraisingideatoourDevelopmentOfficeatkaren.hollish@pima.gov.ThiswillallowPACCstafftobeabletoansweranyquestionsfromthepublicthatmightariseasaresultofyourfundraiser.
• Includeanoteatthetopofyourfundraisingpagetothiseffect:“ThisisaprivatefundraiserbeingorganizedbyX,whoisavolunteeratPimaAnimalCareCenter.ThisisnotanofficialfundraiserforPimaAnimalCareCenter.”
• PresentPACCinthebestpossiblelightandrefrainfromusinglanguagesuchas“deathrow”or“pound”or“kill.”Whileweknowthislanguagecanbeaneffectivefundraisingtoolforfundraisersthatarespecifictoaparticularpet,wefeelitalsoservestodriveawayinvestmentintheshelterandmakespotentialadoptersfearfulofvisitingourcampus.
Bysigningbelow,IindicatethatIunderstandandacceptthePimaAnimalCareCentersocialmediapolicy,includingproperprocessinregardtofundraisingandsocialmedia:
Signature:______________________________________________________
Date:____________________________________________________________