Download - Social Media Presentation
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How To Socialize Your Talent Strategy: Making
Social Media Matter
Brett Farmiloe @thatpassionguyZach Hubbell @zachhubbell
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Today’s Mission
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The Road
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3 Things Every Company Needs
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How to measure Social Media
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Our Boss
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Saw a changing world
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Saw Social Media As A Suitor
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Saw us
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Social Media Managers
• Help companies recruit through social media
• Manage Jobing social media outlets
• Keep a pulse on what’s going on
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3 things a Company Needs in Social Media
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Significance
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350 million active users.
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50% of those active users log on in any given day.
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Average user spends 55 minutes
per day.
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More than 3.5 billion pieces of
content shared each week.
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700,000 local
businesses have active pages.
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Facebook is an Internet
>=
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Facebook has given small companies a presence.
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It’s given big business a personality.
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And it’s given recruiters a talent channel
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How do you use Facebook to recruit?
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Step 1: Build a Facebook Page
http://www.facebook.com/pages/create.php
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Step 2: Build the Community
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Step 3: Incorporate Jobs Into The Page
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Then, enjoy your asset.
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In 2009, a hacker got some inside info from Twitter…
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The documents said that there were 25 million users in
2009…
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100 million users in 2010.
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And that Twitter will be the pulse of the planet when it hits 1 billion users in 2013.
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As Twitter becomes increasingly popular for businesses to use, recruiters need to make sure they are:
• Using Twitter effectively• Not there ‘just to be there’• Seeing a return on their time
These objectives are achieved by the way recruiters choose to tweet.
So what’s this mean for recruiting?
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Recruiters can Respond & Answer Questions…
Questions usually come in through your @replies tab.
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Recruiters Can Listen and Start Conversations…
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Listening to Candidates
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The “Cisco Kid”
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Last, but not least…
…promote what you want to promote
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Twitter: A search engine too popular to be ignored.
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#3
A Place to Lead Candidates To
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Career Center
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Open Jobs on Career Center
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How To Measure Social Media
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Number of Fans & Followers
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1,000 True Fans
Someone who will purchase anything and everything you produce
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1,000*$100= $100,000
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If you add one fan a day, it
would only take you 3 years to
have 1,000 fans.
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This is what it looks like when you are an admin of a page
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Number of Interactions
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Interactions = Advertisements
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Aka- Word of Mouth on Steroids
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Click on Insights
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Traffic
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Click on “Edit Page”
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Google Analytics
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Social Media Effectiveness Chart
QuickTime™ and aTIFF (Uncompressed) decompressor
are needed to see this picture.
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