Download - Social Media Risk and Reputation Management

By:

Claudiu PopaInformatica Corporation

Online Reputation Management Secrets that Will Make or Break Your (e)Business


so what’s the problem?so what’s the problem?

Source: Smarsh, Gartner, Ponemon, Symantec IDC


takeawaystakeaways

• presence > control

• one password / site

• identity > trust

• permission > profit

• policy > legitimacy

• oversharing < validation


presence means controlpresence means control


... if you control access... if you control access


social damagesocial damage


password management is key ... literallypassword management is key ... literally


password management > social media password management > social media policypolicy


privacy > legitimacyprivacy > legitimacy


embrace socialembrace social


restrict posts > open commentsrestrict posts > open comments


identity > trustidentity > trust


social hates noise - demands substancesocial hates noise - demands substance


permission > profitpermission > profit


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Download - Social Media Risk and Reputation Management

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