Download - Social Media: Stop Selling & Start Talking
Stop Selling.Start Talking.How Social MediaCan Grow Your Business
Whaaaaaat?
“Stop selling!? Are you crazy?!”
Here’s how you can
• Gain expert status• Expand your network• Learn from your competitors• Connect with key influencers• Attract more leads
Why Listen To Me?
Wendy Dashwood-Quick
Learnt to type on this
Learnt to drive in a Mini
Mobile phones hadn’t been invented!
If I can adapt to change...
So Can You
What is your understanding of Social Media?
It’s creepy
Dating Sites
Only for teenagersWaste of time
ConfusingConnecting with old school friends
For promoting parties and Social events
Too much emphasis on
Gadgets & ‘Apps’
This puts a lot of peopleoff embracing Social Media
Did you know?
• In 4 years time 40% of consumers will buy products & services online
• So you need to be there!
Ok…how can you measure the ROI?
1
2
3
Google AnalyticsTraffic, Clicks, New Visitors
Facebook InsightsPopularity, Fans
Twitter AppsFollowers, Advocates, Leads
But that’s missing the point
Are you prepared to stand still and watch change happen…?
Why let the competitionsteal your share of the market?
Ingredient?
What’s the secret
Engagement
If engagement’s good enough for these guys…
It’s good enough for your business
Social Media isn’t an either/or option
Create your own contentpipeline
Blog
E-books
Video
Articles
Engage using these
And talk to people
Answer questions
Re-connect via Twitter
Comment / be helpful
Share other people’s stuff
Get started here…
•Read my blog “The Lifecycle of a Blog Post”•Download my free e-book “The Cheat’s Guide to E-books”
Thanks for watching!www.socialmii.co.uk
@dashwood @socialmii
LinkedIn/wendydashwoodquick
facebook/socialmii