Download - Social Media Strategy for Nonprofits
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Social Media Strategy
for Nonprofits
A crash course in using social networks to connect with donors, inspire action, and win
support.
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This is why social media can work really well for nonprofits.
Giving and charitable engagement are social activities.
Ruggieri
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…when it fulfills basic emotional reasons for being on social media:
Adhering to social norms Sharing a personal milestone Advocating for a personal cause Increasing one’s visibility Showing a sense of humor Being part of a community event
Social content works best…
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Why do people share cause info?
Source: Waggener Edstrom
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55% who engaged with causes via social media have been inspired to take further action.
Source: Waggener Edstrom
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What do they do next?
Source: Waggener Edstrom
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Source: Network for Good Digital Giving Index
Peer-to-peer giving grew 55% from 2012to 2013.
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What’s your social media strategy?
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Yes, You Need a Strategy
• Define your policy and process.• Set clear goals and targets.• Track and measure your progress.• Integrate social into your
communications/marketing plans.• Be true to your brand.• Make it personal and interactive.
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What makes something more sharable?
Source: Business Insider
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The emotions that inspire sharing are not the same emotions that inspire giving.
But keep in mind:
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Show your progress and proof.
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Remember: People give to people.
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Make it personal.
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Free Guides
101 Social Media Post Ideas for Nonprofits:http://bit.ly/101SocialPosts
How to Make the Case for Giving:http://bit.ly/Case4Giving
Storytelling for Nonprofits:http://bit.ly/NFGStorytelling
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Caryn Stein, Vice President of Communications and Content
Network for Goodwww.networkforgood.com | on Twitter:
@Network4Good