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Social Media Strategy
Heathlewett Public LibraryLewis Sievers
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The challengeSocial media is increasingly becoming part of
our patrons’ lives:
How they communicate
How they search for information
By meeting this information need, we can ensure our current patrons—as well as a new generation of users—will continue to find value in the library system, when there are so many convenient alternatives on the Internet available to them.
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The opportunityA significant percentage of Internet users in the
community get local news from social media:
32% from social networking sites like Facebook, MySpace or LinkedIn
7% from Twitter
19% from blogs that focus on local subjects
OtherFacebook et al.TwitterBlogs
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Our goalProvide patron outreach through a social media
initiative that will include:
Library blog with social sharing features
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What we needThis will require greater responsibility by one or
more librarians and/or staff members to keep up to date and can entail:
Posting timely updates
Responding to patron feedback in a timely fashion
Acting as a moderator for the online community
Expect at least 10-20 hours per week from library staff devoted to this goal