Download - Social media strategy: Social Recruiting
Social Media StrategySocial Media Strategy
Social RecruitingSocial Recruiting
Jon FernandesJon Fernandes
SOCIAL Recruitment? SOCIAL Recruitment?
What is it? What is it?
Why should I be doing it?
Why should I be doing it?
Is that just finding
candidates on LinkedIn?Is that just finding
candidates on LinkedIn?
Recruiters
Recruiters
Great at building relationships
Great at building relationships
Building credibility, Building credibility,
One person at a time One person at a time
Moving to Moving to
Sharing insightful content
Sharing insightful content Build credibility Build credibility
Establish yourself as an expert on the social web
Establish yourself as an expert on the social web
Social Recruiting Social Recruiting
Interacting with RELEVANT
online communities Interacting with RELEVANT
online communities
Personality beyond the logo Personality beyond the logo
Transparency
Transparency
Build relationships quicker!
Build relationships quicker!
Moving from
this:
Moving from
this:
To this…To this…
Not as easy as just
setting up accounts…Not as easy as just
setting up accounts…
…not a campaign…not a campaignSocial media is a COMMITMENTSocial media is a COMMITMENT
RequiresRequires
OrganisationalOrganisational
With change…With change…
Comes resistanceComes resistance
And challengesAnd challenges
WithWith Social Media
Social Media
These are generally in the form of…
These are generally in the form of…
We don’t
get it!What is twitter?What is twitter?
How will making a youtube video add any value?
How will making a youtube video add any value?
How to I join a LinkedIn group?
How to I join a LinkedIn group?
Etc.Etc.
Education, and training is key!Education, and training is key!
We’ll do it later I’ve got things to do…I’ve got things to do…
Calls to makeCalls to make
People to seePeople to see
…No time to tweet
…No time to tweet
…or blog…or blog
How do you encourage participation?How do you encourage participation?
StrategyIt all starts with a…It all starts with a…
…How are we going to get there?…How are we going to get there?What do we want from Social Media?What do we want from Social Media?
…a social media roadmap…a social media roadmap
Jon’s
Strategy
KPI’s…you can make it manageable…you can make it manageable
If you can make it measurable…If you can make it measurable…
…into Operational drivers of success!
…into Operational drivers of success!
Break down organisational objectives
Break down organisational objectives
Visual factory Visual representation of
Performance dataVisual representation of
Performance data
Increase participation throughIncrease participation through
Generate BusinessGenerate Business
Advertising & Exposure rate
(reach)
Advertising Rate
New jobs exposure rating
New formed relationships
Marketing emails sentMarketing emails sent
New LinkedIn contacts
New LinkedIn contacts
New Twitter followers/ following
New Twitter followers/ following
LinkedIn jobs
LinkedIn jobs Tweet jobsTweet jobs Website
JobsWebsite
Jobs
Personal credibility
External advocacy Insightful content
sharing rateCommunity
participation rate
EventsEvents Guest BlogsGuest Blogs Re-tweetsRe-tweets
BlogsBlogs VideosVideos Tweets/ LinkedInTweets/ LinkedIn
LinkedIn discussionLinkedIn
discussionKey
WebsitesKey
Websites
Drivers of successDrivers of success
Managerial level measures
Key
Response rate
Response rate
Recommendations
Recommendations
BLT’s RoadmapBLT’s Roadmap
Top level objectivesTop level objectives
Broken down
Broken down
IntoInto KeyKey
Operational DriversOperational Drivers
Recommendations
Sarah
MC
Team
Visual Factory ExampleVisual Factory Example
Social media activitiesSocial media activities
Constantly displayedConstantly displayed
Increases participation!Increases participation!Hard to ignoreHard to ignore
Wins?Every consultant now signed up to twitter…
Every consultant now signed up to twitter…
Taking part in key discussions
Taking part in key discussions
Engaging with people
within their niche…Engaging with people
within their niche…
Establishing credibilityEstablishing credibility
Posting insightful content
Posting insightful content
Discovering new candidates
Discovering new candidates
Social
Media ROI
£ £ ££ £ £…it’s not always about
…it’s not always about
How about:How about:
CredibilityCredibility
Sentiment towards your brand
Sentiment towards your brand
Traffic to your websiteTraffic to your website
Sure…Sure…
Candidates are engaged via social networks
Candidates are engaged via social networks
…and placements are made
…and placements are made
BUT…BUT…
Developing new relationships
Developing new relationships
What does a Social
media manager do?What does a Social
media manager do?
Research new toolsResearch new tools
Monitor buzz
around key areas Monitor buzz
around key areas
Educate the workforce
Educate the workforce
Implement RELEVANT tools
Implement RELEVANT tools
Create content!
Create content!
ENGAGE!
ENGAGE!
BLTog.co.uk.com/BLTrecruitment.com/BLTrecruitment
BLTog.co.uk.com/BLTrecruitment.com/BLTrecruitment
@jernandes@jernandes
Linkedin.com/in/JonFernandesLinkedin.com/in/JonFernandes
Jon Fernandes
Jon Fernandes
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