Travis Allison (@Zoic)
Social Media
for Independent Schools
SURVIVAL
I WAS A
FIREFIGHTER
LET’S REVIEW
MARKETING IS...
Getting someone who has a NEED to...
MARKETING IS...
Know Like Trust
*hat tip to @ducttape
WHATPeople don’t buy
you do,
WHYthey buy
you do it.
WHAT’S YOUR WHY?
TO_______, SO THAT_____.
WHY:Questions to work out your
For the STAFF:
• What changes do parents say to you that they notice in their kids after joining _____ School?
• How would the world be different without the school?• On the most stressful of school days I still going to bed at night knowing
____________• Despite all administrative challenges we face we never think about
giving up because ___________• Going head-to-head with any other school, we'd win
because___________• If you could re-do one thing from the early days of the
_________ School what would that be?• In what moments in the school year are we at our _______ School
best?
For PARENTS:
• The world is better because the ________ School does __________
• When you ask your child about school what topic gets his/her heart beating faster, makes him/her smile, floods him/her with great memories?
• What has been a defining moment for you at school?
For ALUMNI:
• What specifically about who you are now comes directly from your _____ School experience?
• If you could go back and thank your most influential _____ School mentor for one thing, what would it be?
• Name a ______ School person who has had a strong impact on you. What specifically did you learn from them? Recount a specific story that perfectly demonstrates how great that person was and the lesson you learned.
• What has been a defining moment for you at school?
WHY STATEMENTWith a strong
you avoid a...
BIGGEST COMPETITOR?
race to bottom
+ Public Schools are FREE
BEFOREstrategy
tactics
What
Problemare you solving?
What
QUESTIONSdo they always ask?
MARKETINGThe online
hierarchy
1Your
WEBSITE
(race to the bottom)
I KNOW THERE’S A
PROBLEMI JUST DON’T KNOW WHAT THE
SOLUTION IS.
WARNING: REVIEW SLIDE COMING
front page challenge
I GO HERE! I WANT TO
GO HERE!
Dynamic
Your Address
Content Marketing Strategy
Phone
Chat
Form
TWO THINGS IMPORTANT TO GOOGLE:
CHANGES1. Your website
SOCIAL MEDIA2. You have links from
2Marketing
NEWSLETTER
WORTH SHARINGMake it
3
4
YouTube
DRAMABring the
5
GOOGLE PLUS
TWITTER?Where’s
BEFORE THE
LAST #...
THAT’S NICE BUT...
HOW DO I GET IT ALL DONE?
I believe...
TELL YOUR STORIES
Set the POLICY
SOME TOOLS
“anyone recommend”
create an alert that starts with:
“anyone recommend” private school
6
Your Ideal Client LOVES it
PINTEREST?How Do We Work
TRAVIS ALLISONsocialcatalyst.ca
@Zoic
slideshare.net/zoic
