Social Media to Increase Business
Opportunities and Growth Presented by:
Ben Smidt
MGIC Digital Marketing Mgr.
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Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
@bensmidt
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• Facebook for Business • Networking on LinkedIn
• Apps and Content Sources for Lead Gen
Agenda
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Social media is not a direct sales tool…it is a relationship and brand-building tool
93% of customers expect companies to have a social media presence
Source: ConeComm.com
78% of salespeople that market on social media outsell their peers.
Source: Forbes
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While you are evaluating them
they are evaluating you!
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• No Hot Button Issues
• Reflect on the Company
• Money in the Door
• Reflect on You
What’s your personal brand?
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People don’t buy from brands, they buy from people they know and trust…
MGIC.com/social Source: Facebook.com & CNBC.com
• Founded February 4, 2004
• 2.1 billion monthly active users
• More than 1 trillion posts on Facebook
• +1 billion mobile users a month • Largest personal social media site
Facebook for Business
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Facebook for Business
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Facebook for Business
Source: Facebook.com
Efficiency: Over 1.8 billion people around the world use Facebook every month
Scalability: 1 billion people use Messenger every month
Profitability: By 2020, 2 billion people will use mobile banking
Why a Facebook Business Page makes sense.
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Facebook for Business
COMMUNITY FIRST Tag local businesses in your posts.
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How to Search & Be Found
0
Use to: find conversations, branding
Facebook for Business
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Partnerships
Lunch n’ Learns
• Tagging Partners • Checking In
• Hashtags
Facebook for Business
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Partnerships
Closings
• Highlight Success
• Tell a Story
• Share Experiences
Facebook for Business
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Partnerships
Real Estate Listings
• Brand Exposure • Findability • Build Relationships
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LinkedIn Basics
• The site officially launched on May 5, 2003
• 64% of people on LinkedIn are looking for industry insights – not jobs
• 47% of LinkedIn visits are now via mobile
• LinkedIn is the world’s largest professional
network on the Internet
• LinkedIn is the only major social media site with usage rates higher among ages 30- to 49 than 18- to 29
Source: LinkedIn.com
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The LinkedIn Differentiator
Network and Degrees of Connection Your network is made up of your 1st-degree, 2nd-degree, 3rd-degree connections, and fellow members of your LinkedIn groups.
Source: LinkedIn.com
1st-degree - People you're directly connected
Networking on LinkedIn
2nd-degree - People who are connected to your 1st-degree
3rd-degree - People who are connected to your 2nd-degree
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Headshot
Headline
Background
Networking on LinkedIn
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`
Summary
• Highlight You
• Get Found
• Reduce Doubt
Networking on LinkedIn
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LinkedIn Validates You!
Endorsements
• Visibility
• Search Benefit
Networking on LinkedIn
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Education
LinkedIn Basics
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“Where do I find content?”
Content Sources Content Tips
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Content Sources
“Where do I find content?”
Content Tips
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Boolean Style Search
Sources:
• News
• Blogs
• Web
• Video
• Books
• Discussions
• Finance
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IFTTT
Nextdoor
• Receive an email or mobile notification on breaking news
Recipes
Provides Macro and Micro views of the industry
Local Community
• Be a Valued Trust Agent
• Word-of-Mouth (WOM)
• Answer Questions
• Provide Insights
Apps to Pay Attention to:
Apps for Lead Gen
Timehop
Memories • Social Reminders
Alerts
• FSBO
• Make Me Move
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Be a Social Media H.E.R.O
Helpful
Educational
Responsive
Original
Social Media Marketing Strategy
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Twitter: MGIC.com/Twitter Blog: MGIC-Connects.com Loan Officer Hub: TheLOhub.com Readynest: Readynest.com LinkedIn: MGIC.com/Linkedin YouTube: MGIC.com/Youtube Facebook: MGIC.com/Facebook
@bensmidt