Download - Social Media Tools: The free and not so free
![Page 1: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/1.jpg)
Social Media ToolsThe free … and the not so free
(but so incredibly important you will find a budget)
For UCLA x425PS: Feel free to tweet this out! @serena
![Page 2: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/2.jpg)
Agenda
Free Tools! But first…. Setting goalsShhhh! Start listeningWhere are your customers? Pick your platformsEveryone needs an automated assistantFinding influencersFinally, a little helpOther ridiculously cool linksAnd of course a plug for Social Media Club
Extend your education after this course!
![Page 3: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/3.jpg)
Setting GoalsConsider the marketing funnel Consider your consumer(s) purchase processBe realisticAdjust as you go
Brand Awareness
Brand Interactions
Driving Engagement &
Sales
Advocacy
Loyalty
![Page 4: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/4.jpg)
Shhhhhh! Start ListeningGoogle AlertsGoogle Blog SearchGoogle TrendsTechnorati Social MentionTopsyHowSociableAddictomaticBoardReader
![Page 5: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/5.jpg)
Bonus….Ok, Now Really Start Monitoring
Thinkupapp.comBottlenoseCyfe
And if you have budgetSysomos (swoon!)Radian6
![Page 6: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/6.jpg)
Pick Your Platforms!
FacebookRecommendation engine
TwitterReal-time news, deals
YouTube/InstagramDigital storytellingDiscovery
PinterestDiscoveryInspirational affiliate network
Tumblr, LinkedIN and more!
![Page 7: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/7.jpg)
Bonus…. Platform ToolsFacebook Tools
FB AnalyticsEdgeRankChecker
Twitter Toolswhathashtag.circulorojo.es/ WThashtagTwitterCounter – CYA SocialBro – comm. mgmtTwitalyzer – localized searchTweetReach – influencer reachNearby Tweets – localized monitoring
![Page 8: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/8.jpg)
Finding Influencers
KloutPeerIndexKred.lyFollowerWonkAllTopListoriousWefollow
![Page 9: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/9.jpg)
Finally… A Little Help
HootsuiteTweetdeckBufferAppCoTweetTime.ly
![Page 10: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/10.jpg)
Other Ridiculously Cool Links
Bit.lyGoogle AnalyticsGoogle AdPlannerKeywordSpyWordpressCompete
![Page 11: Social Media Tools: The free and not so free](https://reader034.vdocument.in/reader034/viewer/2022051110/54b598604a7959ae198b458d/html5/thumbnails/11.jpg)
Don’t Stop Learning!
Join Social Media Club! www.socialmediaclub.orgEvents each monthA perfect way to continue learning after this courseMashableSearchEngineLandOh and follow me!
@serena