Social MediaWhat Security Professionals NEED to know
Tony Ridley
Topics•What social media really is for
businesses•The big ones to be aware of and why•How and what to monitor•Crisis, response and defence online•Social Intelligence
Tony Ridley•Amazon Book•Business
Intelligence Educator
•Case application•Internet marketing
company
Social Media
www.internet-search-engine-marketing.com
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Trendswww.internet-search-engine-marketing.com
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Demographicswww.internet-search-engine-marketing.com
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Channels/Outlets
www.internet-search-engine-marketing.com
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Top 9
Facebook•Closed network•Community reach•Bravado•Daily routine•Targeted platform
www.internet-search-engine-marketing.com
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Twitter•Fast•Demands content•Combination medium•Accessible•Watched•Metrics
www.internet-search-engine-marketing.com
YouTube•Dominant•Visual•Time selective•Accessible•Fans and views
www.internet-search-engine-marketing.com
Google•Growing fast•Key metric•All roads•Self promotion•Dominant
www.internet-search-engine-marketing.com
Amazon•Publications•Reviews•Comments•Opinions•Combination mediums•Accessible
www.internet-search-engine-marketing.com
Blogs•Hourly•Volume•Combination
Medium•Accessible•Linkage•Curation
www.internet-search-engine-marketing.com
SERPs•Influenced•Visual•Growing knowledge•Key metric•Combination
medium
www.internet-search-engine-marketing.com
Your brand, reputation or services
www.internet-search-engine-marketing.com
Pinterest•Visual•Viral•Combination•Growing•Accessible
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LinkedIn•CV•Due diligence•6 degrees•Branding•Groups•Personal vs professional
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Monitoring
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Alerts•Tracking•Updates•Segmented•Multiplier•Demanding
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Reputation
www.internet-search-engine-marketing.com
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Conversations•Sentiment•Popularity•Audience•Medium•Cross over
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Communications•Multi channel•Tracked results•Dominant message•Frequency•Pre-built
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Content•Multi use•Audience centric•Relevance•People and bots•Speed•Joint consideration
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Medium•Targeted•Centralised
publishing•Re-marketing•Popular•Variants
www.internet-search-engine-marketing.com
Publication•Swift•Continuous•Measured•Variable•Jointly managed
www.internet-search-engine-marketing.com
Social Intelligence
Demographics
www.internet-search-engine-marketing.com
Businesses
www.internet-search-engine-marketing.com
Knowledge
Resources• http://internet-search-engine-marketing.com
• http://tony-ridley.com
• http://managementresearchdevelopment.com
• http://www.socialmediadd.com/Articles.asp?ID=247
• http://www.emarketer.com
• http://www.socialmediadd.com/Articles.asp?ID=248
• http://digitalmarketingdepot.com
• http://www.socialmediadd.com/Articles.asp?ID=249
• http://cdn1.hubspot.com/hub/53/Final_62_Social_Media_Tips_from_Around_the_World_Ebook.pdf
• https://www.mckinseyquarterly.com/Strategy/Strategic_Thinking/How_social_intelligence_can_guide_decisions_3031
• http://socialmediatoday.com/melissaagnes/962246/8-scary-truths-about-social-media-crises?utm_source=feedburner&utm_medium=email&utm_campaign=Social+Media+Today+(all+posts)
• http://www.forrester.com/US+Interactive+Marketing+Forecast+2011+To+2016/fulltext/-/E-RES59379?objectid=RES59379
• http://www.hubspot.com
• https://www.facebook.com/InternetSearchEngineMarketingwww.internet-search-engine-marketing.com
Social MediaWhat Security Professionals NEED to know
Tony Ridley