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Social Media What’s all the chat about?
Image Credits : Thanks to Flickr.com creative commons, Google, the blogosphere, any all my blog roll links for the images.
This presentation was created in 6 March 2009! It’s old and out of date then!!!!!
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Social Me dia
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CONTENT
it’s Elvis
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COMMUNITIES
love you or hate you
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COMMUNICATIONS
easy, instant
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CONNECTIONS
super smart, super connectors
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WHAT IS SOCIAL MEDIA?
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“ the use of electronic and Internet tools for the purpose of sharing and discussing information and experiences with other
human beings in more efficient ways”
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“being social online such as commenting, sharing things and talking to friends and making
new ones”
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WIKI’s!
BLOGS!
FORUMS!
SOCIAL NETWORKS!
SOCIAL BOOKMARKING!
WIDGETS!
CONTENT COMMUNITIES!
PODCASTS!
VIRALS!
RSS!
CHATS!
Using those tools
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59% TO KEEP IN TOUCH WITH FRIENDS AND FAMILY
To do social things such as......
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57% LIKE LOOKING AT OTHER PEOPLE’S SPACES
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49% WANT TO MEET PEOPLE WITH SIMILAR INTERESTS
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47% TO EXPRESS OPINIONS AND VIEWS ON A TOPIC
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20% DATING / ADULT
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17% A SPECIFIC REASON (IE JOB NETWORKING)
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Enabled through digital steroids SUPER BROADBAND, WIFI, CONFIDENCE, FREEWARE, OPEN SOURCE
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WHY SHOULD
YOU CARE?
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POPULARITY amongst natives
1.
100M PER DAY. 70,000 NEW ONES. 83% VIEWERS
200M BLOGS. READ BY 73%. CREATED 45%
57% JOINED SOCIAL NETWORKS. 55% UPLOADED
PICS. 22% VIDEOS.
23% INSTALLED WIDGETS. 18% EMBEDED.
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TRUST from others 2.
90% SKIP ADVERTS
73% TRUST PERSONAL RECOMMENDATIONS
ONLY 14% TRUST ADVERTISING
ONLY 18% OF TV ADS GENERATE POSITIVE ROI
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CREATIVITY from everyone 3.
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CREATIVITY ATL to UGC 3.
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LONGEVITY in search results
4.
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CONVERSATIONS in pubs 5.
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WHO’S DOING IT?
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NOT just for kids.
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Twitter av. age 37yrs
YouTube 60% > 35 yrs
YouTube 62% > $60k p/a
50% of 55+ online
MySpace av. 35yrs
MyTelegraph av.age 68
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2m 46 (average video length)
100 friends (Facebook)
26mins per day (Facebook)
1.8m RSS subscribers (TechCrunch)
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WHO’S CRACKED IT?
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Customisable, simple, content rich, commentary
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Community, sharing, useful, creative
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Creativity, community, change, results
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Participation, reviews, innovation, honesty
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Challenge, collaboration, content
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Competitive, creative, community
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LEARNINGS
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Social Exchange - interactions taking place between consumers (and brands) online. They take place using...
Social Media - the virtual communities and tools that people use to connect socially online. This is driven by.....
Social Connectors – 3 key audiences of Super Connectors (1- 8%);
Connectors (10 - 20%) and the Connected (72 - 89%). They share, converse and connect around…
Social Currency- the digital bytes of information and inspiration that convey messages (widgets, games, clips, tools, sites). This drives
Buzz ,word of mouth, traffic, awareness, links, advocacy, ambassadors, endorsers, fans, sales.
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Give them something to talk about!
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• HOW DO BRANDS CRACK IT
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• BEFORE BRANDS START TELLING STORIES,
• 5 FUNDAMENTALS
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PEOPLE ARE TALKING ABOUT THEM. SOME ARE
FRIENDS.
1.
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So......start
monitoring
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FRIENDS, FAMILY AND FANS ARE VITAL. FIND THEM.
2.
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So......start
aggregating
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LEARN TO LISTEN. WHERE AND HOW.
3.
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what are people
saying ? How ?
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WHEN YOU ‘SPEAK’, BE GENUINE. SOCIAL.
4.
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So....be nice, sincere, humble, genuine
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BRING SOMETHING TO THE PARTY. 5.
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So.... make something
brilliant. That’s useful.