Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Social Media Workshopfor Cambridge Organizations
November 19, 2009Cambridge Community Television
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Thank You Whole Foods!
Follow on• River Street - @WholeFoodsRVR • Prospect Street - @WFMProspectSt • Fresh Pond - @WFM_FreshPond
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Who Am I?• Colin Rhinesmith, Community Media Coordinator,
Cambridge Community TelevisionWebsite Facebook Twitter
YouTube Flickr Linkedin
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Your Survey Responses
Q: What issues would you like addressed?• Best practices: social media• Time management• Identity/brand management• Return on investment
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
We don’t have time to . . .
• Address every technical question• Review all social media tools• Review website management
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Today’s Agenda
I. Review Best PracticesII. Create A Social Media StrategyIII. Learn How to Measure Success
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Before You Begin
• Determine your organization’s goals• Develop a communications plan• Know how to reach your audience
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Surveys Work!
Create a Survey:• Survey Monkey - http://surveymonkey.com
- Basic: Free (100 responses per survey)- Monthly Pro: $19.95/month (1000 per month)- Annual Pro: $200/year (unlimited responses per survey)
• Phone Calls• Paper Based Survey
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Part I.Best Practices: Social Media
• RSS• Blogging• Sharing• Twitter• Facebook• YouTube
Examples adapted from David Dombrosky’s (must see) Slideshare Presentation, “Social Media And Social Networks From Experiment To Strategy Aug09” - http://tinyurl.com/yzz6xre
Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
What Are Social Media?
Cambridge Community Television - 675 Mass Ave, Cambridge, MA - (617) 661-6900 - http://cctvcambridge.org
What Are Social Media?
Social media are tools that allow you to . . .
• Connect to people with similar interests
• Participate in online discussion and debate
• Be the media- author- photographer- filmmaker- storyteller
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Where To Learn More
• Sign-up for a personal account - Connect to friends and colleagues• CCTV Training Program - http://www.cctvcambridge.org/training• Non-Profit Technology Network - http://www.nten.org/
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Listen Before You Engage
• Listen to your audience & how they communicate before you engage
• Know which tools your clients are using• Don’t use tools they’re not using!
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: RSS
• Make it easy for people to subscribe to your new content. Set up an RSS feed!
• What is RSS? http://www.whatisrss.com/ • Feedburner: http://www.feedburner.com/• Need an RSS feed?
- Set up a blog to allow your audience to follow updates from your organization
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: Blogging
• Set up a blog at Wordpress.com or Blogger.com- Share a link to your blog on your website
• These sites will give you a RSS feed• Keep stories short:
- “Writing for the Web” - http://tinyurl.com/d23ddc (Poynter Institute)
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: Sharing
• Set up a social sharing service, such as “Share This” (http://sharethis.com/) for your social network site (i.e., your website or blog)
• Provides a way for your audience to share your content with their communities
Other Examples:• AddThis: http://www.addthis.com/• FriendFeed: http://friendfeed.com/
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
AddThis
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: Twitter
From David Dombrosky’s Slideshare Presentation (Love this!):
“70 – 20 – 10 Engagement Model:- 70% - Sharing other voices, opinions, and tools- 20% - Responding, connecting, collaboration, and co-creation- 10% - Promoting and/or chit-chatting”http://tinyurl.com/yzz6xre
• Twitter tools: Tweetdeck, more at Mashable.com
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Tweetdeck
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: Facebook
Q: Should I set up a Page or Group?A: Set-up a Facebook Page
- Provides analytics- Provides opps for Fans to share your content with their Facebook friends
• Allow fans/supporters to create GroupsFrom David Dombrosky:• Use Events to generate visibility• Use Causes for donations or visibility
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Cambridge Community Television
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Best Practices: YouTube
• Set-up a non-profit channel: http://www.youtube.com/nonprofits
• Buy a Flip Mino video camera• Produce member video spotlights
- Learn how at CCTV!• Upload to YouTube and share on your website
or social network (Facebook, Twitter, etc.)• Make time to respond to comments
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Cambridge Community Television
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Part II.Create a Social Media Strategy
• Determine who will manage your identity• Determine time & resources available• Establish internal policies around social media
use
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Part III.Measure Success
• Set up Analytics for your website, blog or other social media service to measure traffic to your content.
Examples:- Facebook Page- Bit.ly URL shortener (also has analytics)- Google Analytics
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Sample Social Media Workflow
• Publish your story to website or blog• Shorten link using Bit.ly• Share on Twitter & Facebook• Measure success using Bit.ly, Facebook
Insights, or Google Analytics
Example: http://cctvcambridge.org
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 1: Publish Your Story
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 2: Use Bit.ly to Shorten URL
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 3: Share Link on Twitter
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 3 1/2: Share Link on Facebook
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 4: Measure Success (Bit.ly)
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 4: Measure Success (Facebook)
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Step 4: Measure Success (Google)http://www.google.com/analytics/
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Review
I. Discover Best PracticesII. Create A Social Media StrategyIII. Learn How to Measure Success
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Resources for Non-Profits
• CCTV offers web media classes:- http://cctvcambridge.org/training
• We Are Media: http://www.wearemedia.org/ • Socialbrite: http://www.socialbrite.org/ • NTEN – http://www.nten.org/ • A Social Media Guide for Non-Profits:
http://nonprofitorgs.wordpress.com/
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Questions?
Cambridge Community Television (617) 661-6900 - http://cctvcambridge.org
Thank you!
• Colin Rhinesmith, Community Media Coordinator, Cambridge Community Television, [email protected]