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Social Networking. . .A Part of Your Best Marketing Mix
Clarity can spice up your marketing mix to help you create more sales.
Relax. We have a solution for that.
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If the phone doesn’t ring,it’s me!
What’s wrong with customers?
• Our products are great,
• Our service is terrific,
• Our prices are competitive.
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What result is your customer buying?
They don’t know what they don’t know!
It’s up to you to communicate in your customer’s language a compelling reason to spend their money
with you.
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And, how do you reach them?
E-NewsletterWebsite
Direct Mail
Trade Show
Classes
RadioBlogging
Yellow Pages
Print Ads
YouTube
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Your Mix is Your MixWholesale Grower
Retail Garden Center
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So, when do I get started with social networking?
• AFTER you have,
– A good website
– You are sending quality e-newsletters… on a regular basis
– Your staff is trained to act as business ambassadors… to “do you proud.”
– Only if you have time to do it correctly.
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Social Networking 101
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Isn’t all marketing social networking? • Like high school,
success in SN depends on the extent of your network.
• SN connects people with like interests, allows easy contacts and updates.
• Well-done SN is like being friends with the popular crowd: you get introduced to others, your network grows, you are better informed and more liked.
• Word-of-mouth ….online….on steroids.
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Many choices – What’s the difference?
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In 2009:
• Twitter usage up 1400%
• Facebook usage up 600%
– Drive 25% of ALL web traffic
– 50% FB members login daily
– 48 M posts/daily
Spiders know……and drive traffic to your website!
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What can SN do for your biz?
• Make customers into fans (marketers)– Events– Photos– Contests– Conversations – Promotions– Timely, local
advice
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Spread the word
• Make it personal and entertaining
• Share news that others will want to share (Facebook) and retweet (Twitter)
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Keep the word going
• Keep it short and sweet– Twitter: 140
characters• Tweetie.com • URL shorteners:
bit.ly, ow.ly, TinyURL
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Make it fun…and easy!
• Use conventions– Hashtags
(#musicmonday; #followfriday)
– Integrations: Ping.fm; TweetDeck.com; HootSuite.com
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My kids are on Facebook. How hard can it be?
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Be sure to:
• Know your short- and long-term goals.– How will you measure and track? – Can you commit enough time to keep content
fresh?
• Make your message clear. – Do you have a company ‘voice’? – Can you engage and not sound like you’re selling?
• Check out how the SN format works. – Is your profile done correctly?– Do you know how the site tools work?
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Drive traffic to your website
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Reach more generations
YPNPSN linkGoogle
• Baby boomers• Seniors• Mommies• Generation X and Y
• 82% of your customers EXPECT info through Internet!
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SN rocks current trends
• Your own PR machine
• Makes customers feel special
• Pulls customers into store
• Creates community
• Builds trust
• Instantaneous news = Go viral!
• Build your fan base!
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Geotagging social apps
• loopt• gowalla• foursquare
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Social networking tips• Be everywhere, cover your bases• Cross-promote your social networking
– Ping.fm– TweetDeck– OpenID– HootSuite
• Tell everyone and ask them to be your fans– Website– In person– Biz card
• Learn all you can: www.mashable.com
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Don’t panic…just get started
• Get up and running now to be streamlined later
• Start with a plan, then expand
• Don’t be afraid to ask for help
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Judy AllmonDirector of Business Development
Clarity Connect, Inc.
http://www.facebook.com/judy.allmon• (573) 230-1196 - mobile• www.Clarity-Connect.com• www.POPsignage.com• www.CatalogsFromDatabases.com