![Page 1: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/1.jpg)
Social Networking Implications in Enterprise Portals By Michael Porter
March 2010
![Page 2: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/2.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
About Perficient
Perficient is a leading information technology consulting firm serving clients throughout North America.
We help clients implement business-driven technology solutions that integrate business processes, improve worker productivity, increase customer loyalty and create a more agile enterprise to better respond to new business opportunities.
![Page 3: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/3.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Fast Facts Founded in 1997 Public, NASDAQ: PRFT 17 locations throughout the U.S. & Canada:
– Austin, Chicago, Cincinnati, Cleveland, Columbus, Dallas, Denver, Detroit, Fairfax, Houston, Indianapolis, Minneapolis, New Orleans, Philadelphia, San Jose, St. Louis and Toronto
1000+ employees Dedicated solution practices Served 400+ clients in past 12 months Alliance partnerships with major technology vendors Multiple vendor/industry technology and growth
awards
![Page 4: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/4.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Our Solutions
![Page 5: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/5.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Communication Barriers Abound
Skill
Line s of business
P rotection insurance
partne r
Life insurance
W ealth m anagem ent
Investm ent p roducts
Group insurance
ClientsProduct
M arketing
Portfolio analys is
Cus tom er service
Sales
Custom er
Agent
Search
Marketing
Hum an resources
Operations
Intranet
There exists many different communications and information avenues
Source: IBM
![Page 6: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/6.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 6
Market Trends
![Page 7: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/7.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
McKinsey Web 2.0 Study
![Page 8: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/8.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 8
What is Social Software
If only HP knew what HP knows, we would be three times more productive
by Lew Platt, former CEO of HP
Enterprise 2.0 is the use of emergent social software platforms by organizations in pursuit of their goals
By Andrew McAffe, Harvard and coiner of Enterprise 2.0
The more social view of KM puts a great deal more emphasis on finding people with unexpected insights, creating a manageable way to keep up with many people and multiple perspectives
By Debra Logan, Gartner
![Page 9: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/9.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Components of Social Software
![Page 10: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/10.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 10
Components of Social Software
You can view Web 2.0 as a Toolbox There are several tools in the tool box, any number of
which can be applicable to a given situation– Blogs– Discussions– Profiles/Social Computing– Rich Internet Applications– RSS/ATOM– Wikis– Social Tagging and Bookmarking– Mashups– Microblogging– Search– Cloud Computing– REST/WOA
![Page 11: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/11.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
The portal promise What we expected
– Huge savings in making our websites– Content, application, and collaboration capabilities
What we got from it– Really good at personalization– Really good at surfacing apps– Fairly good at content– Not so great with collaboration
![Page 12: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/12.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 12
Portal Evolution
Web Page
Mobile
Feed Reader
REST
Client Application
Other
Web Page
Content Mgmt
Services
Google Gadgets
Widgets
RSS/ATOM
PHP
Ruby
Remote Portlets
REST
PortalPeople Processes
TransactionsContent
![Page 13: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/13.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
How these technologies share
![Page 14: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/14.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
How these technologies share
http://http://www.youtube.com/watch?v=6xKSJfQh89k
![Page 15: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/15.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
How these technologies share/atom/mv/theboard/entries.do
![Page 16: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/16.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Portal Types and Options
How do I get Social capabilities in the portal
![Page 17: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/17.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Portal Types Content Portal Process Portal Transaction or application Portal Employee Portal Customer Portal Partner Portal Supplier Portal Member Portal Patient Portal Now add Social Portal
![Page 18: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/18.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 1 – Use Portal Capabilities Blog Portlet Wiki Portlet Rating Portlet Forums Portlet Survey Portlet They are:
– OOB with portal
– Provided by other vendors
![Page 19: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/19.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 19
Portal Provided Architecture
![Page 20: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/20.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 1 Pros and Cons
Pros– Install and Config is easy– SSO is done– Simple placement on any page
or pages
Cons– No unified experience
• Blog does it’s thing• Wiki does it’s thing• Etc
– Portlet may not be full featured
![Page 21: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/21.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 2 – Integrate a Social Suite OOB Portlets Use of API
– Web Services– RESTful Services
Match look and feel– Themes/CSS– SSO– Other shared
components
![Page 22: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/22.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED 22
Social Suite Architecture
Portal + Enterprise 2.0
![Page 23: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/23.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 2 Pros and Cons Pros
– Unified Functionality• Tag in blog or wiki or community etc is captured
• Find experts across all social functionality
– Richer breadth of features– Can inject things like profile
cards into any web application
Cons– Potential disjointed experience
• How easy is it to change theme and formatting of your suite?
– More expensive• Buy a whole new suite
![Page 24: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/24.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 3 – Social Software as Portal?
You would have: Rich Content Easy interface Really good
search Some flexibility
on UI
“What if I just used Social Software product x as my employee portal?”
IT Director at a large high tech manufacturing company
![Page 25: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/25.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Option 3 Cons
Integration lite Poor personalization No transactions Hard to create custom
user experience Look and feel harder to
modify Very different approach
to taxonomy or information architecture
![Page 26: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/26.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
My Recommendations All three options are viable Choose the one that fits
– Your budget– Your needs– Your timeline
Most robust option is portal with a social suite
![Page 27: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/27.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
What About Implementation?
Do I just build it and they will come?
![Page 28: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/28.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
28
You should address key tasks
Base requirements Architecture of the entire solution Installation and Configuration
– Don’t forget Single Sign On Social Analysis
– Identify high performers, brokers, key players, and transformational leaders
User Interface– Look and feel– What to surface where
Custom Development Third party integration Rollout
![Page 29: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/29.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Social Analysis Small percentage of
users will contribute Find the SME’s Find the “hub”
people Identify communities Don’t forget, your
company already has a social network
![Page 30: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/30.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Rollout: Communications
Communicate– Timeline– Training– Policies– Your expectations of the users
Use multiple avenues of communication– Management email– Websites– Meetings– Newsletters
Your people need to be aware of new social capabilities and how to use them.
![Page 31: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/31.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Rollout Governance
![Page 32: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/32.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Rollout Governance This should not be a new policy. Reuse what you
already have if possible Accountability is key Auditability is key Make it part of your culture Do NOT take a prescriptive approach
– Let me explain the nth level of detail what you can and cannot do
Portal and Social Software should follow your company’s retention policies
Take a common sense approach
![Page 33: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/33.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Rollout Training How to build profiles How to write a blog How to create a wiki How to create a wiki entry How to add comments How to tag Social Etiquette 101
Consider: Videos
– Can be really useful Web based help Forum based help Training documents Etc.
![Page 34: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/34.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Questions and Contact
Michael Porter
Principal for Portal and Collaboration
Email: [email protected]
Mobile: 801-310-4669
Blog: http://blogs.perficient.com/portals/
![Page 35: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/35.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Connect with Perficient Online
www.Twitter.com/Perficient
www.Facebook.com/Perficient
www.YouTube.com/Perficient
More at www.Perficient.com/SocialMedia
Watch a live audio & video recording of this
webinar at:
Perficient.com/webinars
![Page 36: Social Networking Implications On Enterprise Portal Initiatives](https://reader034.vdocument.in/reader034/viewer/2022051608/5453726eb1af9f80228b4601/html5/thumbnails/36.jpg)
Copyright © 2010 Perficient, Inc PROPRIETARY AND CONFIDENTIAL – UNAUTHORIZED REPRODUCTION PROHIBITED
Download Perficient mobile apps Perficient recently launched its first mobile
application for the iPhone and Android OS mobile phones!
This free application lets users browse and obtain content about Enterprise IT.
Search for 'Perficient' on your phone's application store!