Download - Social Production Field Guide V1
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Shaun Abrahamson @shaunabe bit.ly/spfgv1
!"!"The Social Produc>on Field Guide V1.0 "A guide to spotting and understanding "Crowdsourcing, Co-creation + !"Communities in the wild!
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Social Media for Communica>on
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Social Produc>on for Collabora>on
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Mark Zuckerberg I think the last 5 years have been about connec>ng all these people. The next 5 years are going to be about the crazy things you can do now that all those people are connected about 2 months ago Shaun Abrahamson and thousands of others like this
From Social Media to Social Production
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A Decade of “Crazy Things You Can Do”
2003!
2001!
2001!
2000!1991!
2000!
2004!2006!
1999!
2005!
1996!
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HINT: !They are
hiding in the open!
So why don’t we see more examples?
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Is this Crowdsourcing?
Google Maps Traffic Layer for Sao Paulo!
How did Google get this data?!
What would an alternative
cost? !
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$300 house Marketplace or Community?
Who are these
people?!
This is the biggest hotel in NYC?!
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The answers may surprise you
Who Designed This?!
Who Decided To Sell This at LEGO?!
What Do They
Receive?!
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!Field Guide for!
Social Production!
⬅ ⬅
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OUTCOMES!
⬅ ⬅
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How does Social Production impact the business model?
Value Created!
Income/Expenses!
! Sales!
! Marketing! Operations! Production!R + D!
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What tasks can be performed?
101 million people on !
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PEOPLE!
⬅ ⬅
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Who should participate?
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What do people expect for their efforts?
Money!
Experience!Attention!
Good!
Stuff!
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ORGANIZATION!
⬅ ⬅
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What are the roles in the ecosystem?
Player!
Fan at home!
Coach!
Fan in stadium!
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How are decisions being made?
Horse designed !
by a committee!
Horse!
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What are some of the business challenges?
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TOOLS!
⬅ ⬅
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How is scaffolding used to support key ac>ons?
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How are people evaluated?
My Klout! My Giving (Crowdtwist)!
My Creative Impact(Jovoto)!
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How much technology versus how much people?
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Social Production Field Guide Cheat Sheet
" " " "1 What is the impact on the business model?!" " " " "2 What tasks should be performed?!" " " " "3 Who should participate?!" " " " "4 What do they expect for their efforts?!" " " " "5 What are the roles in the ecosystem?!" " " " "6 How are decisions made?!" " " " "7 What are some of the business challenges?!" " " " "8 How is scaffolding used to support key " " " " "activities?!" " " " "9 How are people evaluated?!" " " " "10 How much is technology (vs. people)?!
!!
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Shaun Abrahamson @shaunabe bit.ly/spfgv1
!"!"The Social Produc>on Field Guide V1.0 "A guide to understanding "!"Crowdsourcing, Co-creation + !"Communities in the wild!