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Social Recruiting Seminar: Maximizing LinkedIn & Facebook for Recruiting
Educational Seminar Series: San Diego – February 1, 2012
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What to Expect Today
• Quick Intros
• Seminar Topics • Social Recruiting - It's Serious, Start Now
• LinkedIn Recruiting Products: Beyond Recruiter & Jobs
• Key Strategies for Targeting Passive Candidates on LinkedIn
• Best Practices in Negotiating Your LinkedIn Contract
• Driving Passive Candidates with Facebook Targeted Ads
• Facebook Targeted Marketing Case Study
• Building a Facebook Fan Page Strategy
• Q&A • Please Ask Away – Don’t hold until the end
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Understanding your Core Value?
• Based in Boston, MA
– California Team in San Diego & Santa Clara
• Digital Recruitment Marketing Agency • Expertise in Digital Marketing, Recruitment Marketing,
Communications, Events & Branding
• Focused on Recruitment Advertising
• Diverse Digital Marketing Experience
• Turn-key Recruitment Marketing Experts
• Provide Great Value and Zealous Service
About HireClix
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Go Beyond Job Boards – Recruitment Advertising
• Social Recruiting
• Employee Referral Strategies
• Targeted Recruiting Ads
• Pay-Per-Click Recruiting
• SEO for Recruiting
• Content Development
• Smart Use of Boards
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Why a New Recruitment Marketing Mix?
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LinkedIn Indeed Monster CareerBuilder
Number of Monthly Unique Visitors December 2011 – Compete.com
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Time Shifts to Social Networks & Search
Source: JobVite 33 Essential Recruiting Stats
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Competition will Only Get Tougher
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Competition will Only Get Tougher
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Bidding Strategies for PPC Campaigns
So Why Spend Your Recruiting Budget on LinkedIn?
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Fish Where the Fish Are…
750M Active Global Users * Facebook.com - July2011
$139.5M in Q3 2011 Revenue – $71M for Hiring Solutions
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LinkedIn Products You Probably Know
• Job Postings – 30 Day
• Job Slots – $1,200 Per year • Unlimited New Listings
• Targeted placement to LinkedIn Members
• Great SEO for Google
• Push to Twitter
• LinkedIn Recruiter – $8,200 Per year • Full access to LinkedIn database
• 50 InMails per month – Some Rollover
• Project Folders, Reminders, OFCCP compliance
• Protected Corporate Asset
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LinkedIn Solutions You Should Know About
• LinkedIn Recruitment Ads
• LinkedIn “Work with Us” Ads
• LinkedIn “Jobs for You” Ads
• LinkedIn Company Profile Pages
• LinkedIn Direct Ads
• LinkedIn New Solutions
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LinkedIn Recruitment Ads
Target LinkedIn Users with Bigger Employer Branding
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LinkedIn “Work with Us” Ad Options
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LinkedIn “Work with Us - Branded”
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LinkedIn “Work with Us – Co-Brand”
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LinkedIn “Work with Us – Follow Company”
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LinkedIn “Work with Us – Picture Yourself”
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LinkedIn “Jobs for You”
Intelligent LinkedIn Matching Engine
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LinkedIn Career Pages
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LinkedIn DirectAds Target Passive Candidates
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LinkedIn Recruitment Advertising
Laser Focused Targeting of Passive Candidates
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Social Recruiting - LinkedIn
• LinkedIn Recruiting Tools are Developing Rapidly
• Excellent Quality but Relatively Expensive
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LinkedIn – New Solutions
Talent Connect: • Connect with passive candidates as “Leads”
• Import Resumes into LinkedIn Recruiter
• CRM Tools – Talent Community & Communication
Referral Engine: • Clearly Powerful Access but LinkedIn Only
• Recruiter Seats Required for Engaging Candidates
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Bidding Strategies for PPC Campaigns
Negotiating Your LinkedIn Deal
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800M Active Global Users •Facebook.com - Jan 2012
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Facebook – It’s Serious
2011 Ad Revenue - $4.05B
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Social Recruiting on Facebook
• Targeted Ads Pushed to Passive Candidates
• Facebook Fan Pages Build a Talent Network
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Target Facebook Ads to Passive Candidates
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Targeting Candidates by Geography
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Targeting Candidates by Profile Likes & Job Title
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Targeting Users by Profile Information
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Be Creative In Small Spaces…
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Relevant Ads During Facebook Experience
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Targeting Passive Candidates of All Stripes
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Facebook Case Study for Campus Recruiting
GOAL: Use Facebook to Connect with Students in Extreme Competitive Recruiting Environment & Build Employer Brand
WHO: Facebook ads targeted 480 MIT students WHAT: athenahealth Branded “Free Food for Finals” Event WHEN: May 18, 2011 – Finals Week WHERE: Massachusetts Institute of Technology Campus RESULTS: Generated 7,000 impressions on campus Facebook ads sparked word of mouth/viral actions More than 250+ students came to employer event One Full Time Hire Pipeline of Co-Ops & Interns Stronger Relationship with Career Services
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Campus Recruiting: Facebook Marketing
Facebook Ads combined with Live Event @ MIT
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Building a Facebook Fan Page Strategy
Corporate Page vs. Dedicated Careers Page
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Corporate Page vs. Dedicated Page
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Facebook for Your Employment Brand
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Build an Engaging Candidate Experience
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Common Mistakes using Facebook
• No Clear Ownership • Starts & Stops • Job Pollution • No Clear Recruiting Call to Action • Lacks Authenticity
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Facebook Recruitment Opportunities
• Serious Volume of Users
• True Passive Candidate Audience
• Sophisticated Targeting for Ads • Education
• Employer
• Geography
• Interests
• Fan Page to Engage Talent Community
• Share a Window into Corporate Culture
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What’s Your Recruitment Marketing Mix?
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Q&A
HireClix Contacts – Kev Wizst – Director of Client Services – West Coast [email protected] – 760.207.1772 http://www.linkedin.com/in/kevinwizst Carla Vallone – Director of Corporate Marketing [email protected] – 858.922.5608 http://www.linkedin.com/pub/carla-vallone/8/a06/a48 Neil Costa – Founder & CEO [email protected] – 617.899.1166 http://www.linkedin.com/in/neilcosta
www.hireclix.com www.linkedin.com/company/hireclix www.twitter.com/hireclix www.facebook.com/hireclix