Download - Social Semantic Web Ch. 1~3 review
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Social Network Service,즐겁게 쓰고 계신가요?
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Social Network
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개인, 혹은 집단이 하나의 노드가 되어각 노드들간의 상호 의존적인 관계로서 만들어지는 관계적 구조
Social Network
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Semantic Web
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Semantic Web
리소스에 대한 정보와 자원사이의 관계의의미정보를 컴퓨터가 처리 할 수 있는온톨로지 정보처리로 표현, 이를 컴퓨터가 처리 할 수 있게 하는 기술.
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익숙한 명칭,익숙한 기술
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그렇다면, 이건 어떨까요?
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Social Network Semantic Web
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Social Network :
개인, 혹은 집단이 하나의 노드가 되어각 노드들간의 상호 의존적인 관계로서만들어지는 관계적 구조
Semantic Web :리소스에 대한 정보와 자원사이의 관계의의미정보를 컴퓨터가 처리 할 수 있는온톨로지 정보처리로 표현, 이를 컴퓨터가 처리 할 수 있게 하는 기술.
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= 즉,
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Social Semantic Web :
소셜 시맨틱 웹은 시맨틱 웹과, 소셜 소프트웨어, 웹 2.0에서의 기술, 전략, 혹은 방법론이다.
http://en.wikipedia.org/wiki/Social_Semantic_Web
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?
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More!
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Social Semantic Web :
S2W는 집단 지식 시스템의 웹으로 볼 수 있는데,이는 사람들의 공헌으로 더욱 유용한 정보를 제공 할 수 있다.
http://en.wikipedia.org/wiki/Social_Semantic_Web
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http://en.wikipedia.org/wiki/Social_Semantic_Web
Social Semantic Web :
소셜 시맨틱 웹은,웹 상에서 일어나는“소셜한”상호작용에 의한 명시적인 결과물과“시맨틱한”지식표현을 포함한다.
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무슨소린지 모르겠으니알아듣게 설명 해보쇼!
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자, 한번 차근차근 알아봅시다! :-)
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1st.
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Why?
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웹이라는 이름의 전차
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지난 정거장 : Web 1.0
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Web 1.0Read-Only Web
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Web 1.0Read-Only Web
Service
user user user user
user user user user
제공 컨텐츠 유저가 만든 컨텐츠
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현재 지나치고 있는 정거장 : Web 2.0
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Web 2.0Read-Write Web
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Web 2.0Read-Write Web
Service
user user user user
user user user user
제공 컨텐츠 유저가 만든 컨텐츠
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Social Software
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Social Software폭발적인 증가!
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Social Network Service,즐겁게 쓰고 계신가요?
다시 한 번.
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사람과 사람을 이어주는 SNS.
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사람과 사람 사이엔 무엇이 연결되어 있을까요?
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Objects of interest관심사
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Object-Centered Networks관심사 중심의 네트워크
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점점 늘어가는 SNS
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Social Software
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더욱 더 커지고
더욱 더 복잡해진 네트워크.
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Navigation Content Item
Representing
Data Control
.....
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골치아파졌습니다. 여러모로.
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이걸 해소 할 수 없을까?
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Semantic Web Technology!
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시맨틱 웹 기술의 재사용
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FOAF Project!Friend-of-a-Friend
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FOAF Project!Friend-of-a-Friend
사람과 사람 사이의 관계를 서술
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SIOC Project!Semantically-Interlinked Online Communities
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SIOC Project!
온라인 커뮤니티의 의미적 연결
Semantically-Interlinked Online Communities
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표현
어휘
온톨로지
질의
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풍부한 데이터 소스 제공-시맨틱 기술로 인한-
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2nd.
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그래서Social Semantic Web으로 할 수 있는게 뭔데?
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cool_uk
I love SNS!
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cool_uk
Facebook Twitter4Square
Cyworld Daum Place
Blog
me2dayBump
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즐겁게 쓰긴 하는데 ..
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cool_uk
싸이에서 했던 말 트위터에서 또 하고
했던말 또 하고 딴데서 또 하고 또 하고
* 특정 서비스명과는 관계가 없습니다* ‘했던 말’은 유사한 컨텐츠라고 생각해주세요
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cool_uk
싸이는 위치정보를 지원하지 않는데 ..
내가 찍었던 사진,어디서 찍었는지 어떻게
보여주지?
특정 서비스명과는 관계가 없습니다58
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echo4ngel
Facebook Twitter4Square
Cyworld Daum Place
Blog
me2dayBump
cool_uk저 친구의 컨텐츠들을 모아서 보고싶은데 ..
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cool_uk
Facebook Twitter4Square
Cyworld Daum Place
Blog
me2dayBump
me2day랑 4Square데이터를 모으면
새로운 서비스를 만들 수 있을 것 같은데 ..
특정 서비스명과는 관계가 없습니다60
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Social Semantic Web
I can do it!
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Social Semantic Web
리소스의 광역연결로 의미있는 정보를소셜 공간으로부터 얻을 수 있습니다!
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Social Semantic Web
당신의 컨텐츠/프로필을 여러 SNS에서 모아 올 수 있습니다!
물론 당신 친구의 데이터들도 가능하죠!
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Social Semantic Web
반복적인 정보 표현을 방지합니다!
싸이월드에 올린 사진을 다시 페이스북에 올리고 그걸 다시 플리커에 올린 다음에 구글맵에서 위치정보를 캡쳐해서 ...
특정 서비스명과는 관계가 없습니다64
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Social Semantic Web
데이터 표현방식이 다른 서비스들을 모아새로운 매쉬업이 가능합니다!
싸이월드와 플리커, 포스퀘어를 사용해서요!
특정 서비스명과는 관계가 없습니다
예를 들자면, 나와 가장 가까운 위치에 있는 싸이월드 친구의 정보를 보이는 식으로요.
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Social Semantic Web
컨텐츠에 포함된 메타데이터를 이용하여Semantics를 이용 할 수 있습니다!
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와우! 꽤나 그럴듯 한데요?
저도 그렇게 생각합니다 :-)
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3rd.
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Common Technologies and Trends소셜 시맨틱 웹을 위한
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Common Technologies and Trends소셜 시맨틱 웹을 위한
당신이 알고 있는게진짜 알고 있는게 아닐껄!
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RSS
AJAX
Mashups
Advertising
The web on any device
Content Delivery
Cloud Computing
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RSSAJAX
Mashups
Advertising
The web on any device
Content Delivery
Cloud Computing
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Others
I like it!
Web Sites
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Others
I like it!
Web Sites
bookmarked!
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Others
I like it!
Web Sites
Visit!
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만약,
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Others
Web Sites x 100
!!!!!!
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이래서야하루가 48시간이라도부족하잖아요...
사나이의 눈물
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.... We wish ...
Others
Web Sites
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Automatically deliver the latest content..
Others
Web Sites
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in computer-readable feed...
Others
Web Sites
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It’s me!
RSS
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Google Reader,Bloglines ..
Thunderbird,Apple Mail..
RSS Feed Read에 등록만 해 두면!
On Web Browser
On Your Desktop
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Others
Web Sites x 100
Crawling
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cool!
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뭐야 딱히 특별한건 없잖아!!내 시간 낭비하지마!
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Interoperability.상호운용성
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Interoperability.≓ 호환성
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Interoperability.= 여러 데이터들 간의 표준 모델
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RSS
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RSS
Really Simple Syndication
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RSS
Really Simple Syndication
Rich Site Summary
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RSS
Really Simple Syndication
Rich Site Summary
RDF Site Summary
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RSS
Really Simple Syndication
Rich Site Summary
RDF Site Summary And so on..
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NewsML
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NewsML
국제 뉴스 포맷
XML기반
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NewsML
RSS 2.x RDF (RSS 1.x)
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NewsML
RSS 2.x RDF (RSS 1.x)
Latest Article, with Hyperlinks, Title and Summary,
computer-readable format
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NewsML
RSS 2.x RDF (RSS 1.x)
Latest Article, with Hyperlinks, Title and Summary,
computer-readable format
Semantic Vocabulary사용 가능!
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RSS블로그에만쓰라고 있는게 아니에요!
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RSS
Shared Calendar
Book Library
And so on..
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규격만 맞춘다면 뭐든지 OK!
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RSS
AJAXMashups
Advertising
The web on any device
Content Delivery
Cloud Computing
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Asynchronous Javascript and XML
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일반적인 웹서핑의 경우,
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Submit!
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페이지 이동
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@#$%@#
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AJAX의 경우.
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Submit!
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AJAX를 통한 내부적인 Call
No Refresh
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Google Maps
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Realtime UI
Chatting116
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cool!
Really cool?!
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There is no link, no URL!118
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RSS
AJAX
MashupsAdvertising
The web on any device
Content Delivery
Cloud Computing
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= COMBINING DATA
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with
= ?
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Joe Keller
Mashups has 3 components!
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Joe Keller
Presentation Layer,Logic Layer,Data Layer
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Joe Keller
Presentation Layer,Logic Layer,Data Layer
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DATA LAYER> Fundamental or value-added data
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Fundamental data
structured datastandard feedsother data that can be subscribed
open to everone!
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Value-added Data
unstructured dataindividualised datavertical data
lack of standard feeds or APIs
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RSS
AJAX
Mashups
AdvertisingMultimedia
Content Delivery
Cloud Computing
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웹 기반의 광고
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Banners and rich media
List-type advertisements
mobile advertising
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Banners and rich media
List-type advertisements
mobile advertising
Web 1.0-like!
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A Banner in real-world!
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Banner
Banner
Banner
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배너 광고의 가장 중요한 점얼마나 노출 되는가?
CPM(cost per mille)
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배너광고= 일방적인 형태의 광고
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배너광고= 일방적인 형태의 광고
= 내가 원하지 않는 형태의 광고일 가능성 높음
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배너광고= 일방적인 형태의 광고
= 내가 원하지 않는 형태의 광고일 가능성 높음
= 수익으로 연결 되기 쉽지 않음
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광고의 변화
일방적인 광고에서키워드 기반 광고로 변화
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키워드 기반 광고사용자의 검색 결과와 관련된 광고를 노출
CPC(cost per click)
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키워드 기반 광고사용자의 검색 결과와 관련된 광고를 노출
CPC(cost per click)
SEO(search engine optimisation)
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키워드 기반 광고사용자의 검색 결과와 관련된 광고를 노출
CPC(cost per click)
SEO(search engine optimisation)
SEM(search engine marketing)
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키워드 기반 광고사용자의 검색 결과와 관련된 광고를 노출
CPC(cost per click)
SEO(search engine optimisation)
SEM(search engine marketing)
CPA(cost per acquisition)
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웹 기반 광고의 가장 중요한 네가지 트랜드 :
Traceability
Attribute-based targeting
APIs for advertising
Integration between offline and online media
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Traceability
검색 결과에서 중요한 키워드란 무엇인가?
어떻게 이 광고까지 도달 할 수 있었는가?
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Behavior Targeted advertising
사용자의 Search History 기반위치, 성별, 자주 등장한 키워드 ..
Attribute-based targeting
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APIs for advertising
검색 키워드에 맞는 유연한 광고ex. 검색한 상품 외에 연관된 물품의 재고여부에 따라 표시
시간대에 맞는 호텔 가격 변동
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Matching online information to offline ads
온라인과 연결 될 수 있는 오프라인 광고ex. TV show에서 보여진 URL
오프라인 QR코드
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RSS
AJAX
Mashups
Advertising
MultimediaContent Delivery
Cloud Computing
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Video needs to be made into a
‘First-class citizen’of the web!
Håkon Wium Lie (opera soft. CTO)
web on device
Video
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Multimedia Data - Video의 요구
YouTube, Daum TVpot, Vimeo ...
web on device
Video
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Video를 Web에 편입시킬때의 문제점
web on device
Video
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Video를 Web에 편입시킬때의 문제점
1. HTML markup으로 어떻게 표현 할 것인가?
2. 동영상을 볼 때 필요한 플러그인들은 어떻게 통합 할 것인가?
web on device
Video
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1. HTML markup으로 어떻게 표현 할 것인가?
기존 : <Object> - Object의 종류를 알 수 없음이것이 Video인지 Flash인지 마크업으로는 알 수 없음
web on device
Video
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<video> on HTML5
web on device
Video
HTML5
1. HTML markup으로 어떻게 표현 할 것인가?
기존 : <Object> - Object의 종류를 알 수 없음이것이 Video인지 Flash인지 마크업으로는 알 수 없음
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기존 : 코덱에 따라 플러그인 설치
2. 동영상을 볼 때 필요한 플러그인들은 어떻게 통합 할 것인가?
그나마 Flash Movie가 주로 사용
어쨌든, 표준이 필요함
web on device
Video
HTML5
아직까지는 표준이 정해지지 않았음. FireFox는 Ogg Theora 코덱,Safari, Chrome은 H. 264코덱 사용 중
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RSS
AJAX
Mashups
Advertising
The web on any device
Content Delivery
Cloud Computing
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Cloud?
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Computing?
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?
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우리 주변의 좋은 예, ATM
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언제, 어디서나 입출금 가능
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은행 데이터서버가 어디있든, 알 필요 없음
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It just works!
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클라우드 컴퓨팅을 위한 세가지 주요 요구사항
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클라우드 컴퓨팅을 위한 세가지 주요 요구사항
저장매체의 가격하락어디에서나 사용 가능한 광대역 통신망개발도구의 민주화
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Kai-Fu LeeGoogle (VPE)
클라우드 컴퓨팅은웹 사용자들에게
많은 특징들을 제공합니다.
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Kai-Fu LeeGoogle (VPE)
Accessibility, Shareability, Freedom, Simplicity, Security
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Kai-Fu LeeGoogle (VPE)
클라우드 컴퓨팅은여섯가지 중요한 속성을지니고 있습니다.
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Kai-Fu LeeGoogle (VPE)
User Centric, Task Centric, Powerful, Accessibility, Intelligent, Programmable
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클라우드 컴퓨팅의 여섯가지 속성
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User Centric
Task Centric
Powerful
Accessibility
Intelligent
Programmable
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User Centric데이터와 어플리케이션은 언제나 유저와 함께 한다
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소중한 주소록
User Centric데이터와 어플리케이션은 언제나 유저와 함께 한다
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휴대전화 모바일기기
가정용PC 랩탑 회사PC
User Centric데이터와 어플리케이션은 언제나 유저와 함께 한다
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@#$@#%@
일일히 타이핑?
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@#$@#%@
IR로 전송?
ㅁ우린 IR포트가 없는데..
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데이터와 어플리케이션은 언제나 유저와 함께 한다
Sync!
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뭔가 이상한데!
Tackle!
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Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데?
그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?
나도 클라우드?
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단일 서버- 여러 클라이언트
여러 서버- 여러 클라이언트
Q. 우리집 PC에 있는 데이터도 언제 어디서나 접속 가능한데?
그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?
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데이터와 어플리케이션은 언제나 유저와 함께 한다
- 당신이 어디에 있던, 어떤 기기를 쓰던
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또한,
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데이터와 어플리케이션은 언제나 유저들과 함께 한다
- 데이터 공유의 용이함
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데이터와 어플리케이션은 언제나 유저들과 함께 한다
upload
Share
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언제, 어디서든
다양한 디바이스에서
데이터와 어플리케이션은 언제나 유저들과 함께 한다
upload
Share
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User Centric
Task Centric
Powerful
Accessibility
Intelligent
Programmable
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Task위주의 컴퓨팅많은 컴퓨터를 묶어서 유휴자원 없이 Tasking
어떤 PC가 일을 하고 있는지는 의미가 없음
Powerful Computer Tasking
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Task위주의 컴퓨팅많은 컴퓨터를 묶어서 유휴자원 없이 Tasking
어떤 PC가 일을 하고 있는지는 의미가 없음
가용 컴퓨터의 자원을 모아서 (물리적 인간의 개입이 아닌) 소프트웨어적으로 제어함
Powerful Computer Tasking
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뭔가 이상한데!
Tackle!
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Q. 그럼 우리집 컴퓨터 서버가 두대면?
그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)
이번엔 나도 클라우드?
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‘일’을 함께 하고있나?
Q. 그럼 우리집 컴퓨터 서버가 두대면?
그럼 우리집 컴퓨터도 클라우드 컴퓨팅이냐?(2)
....
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Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도?
근데 뭐가 좀 이상한데?
듣보잡 웹하드
우리도 자원을 모아서 연산하는데?
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@$%@#$%@#
니들은 Grid Computing!
Q. 그럼 Seti@Home이나 웹하드, 싸이월드 배경음악도?
근데 뭐가 좀 이상한데?
듣보잡 웹하드
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그리드 컴퓨팅운영자, 소유자가 다른 컴퓨터의 묶음특정한 목적(주로 계산)을 위한 조합
듣보잡 웹하
@$%@#$%@#
Grid Computing
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User Centric
Task Centric
Powerful
Accessibility
Intelligent
Programmable
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Accessibility : Universal Search
웹 페이지들의 PageRank위주의 검색
1세대의 검색
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Accessibility : Universal Search
Video Music Book Geo
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Video Music Book Geo
검색엔진
Accessibility : Universal Search
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Video Music Book Geo
검색엔진
Search Result
Accessibility : Universal Search
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User Centric
Task Centric
Powerful
Accessibility
Intelligent
Programmable
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Intelligent
Google Earth
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Intelligent
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사진
리뷰
위키
Intelligent
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사진
리뷰
위키
Intelligent
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Intelligent
사용자들의 Contribution / Collaboration
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Intelligent
combine
Intelligent knowledge
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User Centric
Task Centric
Powerful
Accessibility
Intelligent
Programmable
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Programmable
in Cloud
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Programmable
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수많은 서버들의 모음
Programmable
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어떻게 관리 할 것인가?
자원관리는 어떻게?
내결함성 처리는?
Programmable
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MapReduce
Big Table
Programmable
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Common Technologies and Trends소셜 시맨틱 웹을 위한
Fin.
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I’m tired!
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See you! :-)
다음엔 내 차례!
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