Download - Social tech ecom_food_innovation_2013
Big Data & Social Networks !How they’re changing your Food Innovation"
Max Tremblay - October 31, 2013"
Agenda!
!!Max Tremblay introduction…. A Day on the Internet!!1. Leveraging Social Media & Pictures to Drive your Food
Innovation !2. Your Food/Brand story: Can Full Exposure +
Transparencies = Trust!3. Are QR Codes…. the Future of Food Shopping?!4. How will big Data influence your Food Innovation!5. What’s for Dinner? How do consumers decide? !
BIG DATA & Social Networks"How they’re changing your Food Innovation"
CPG Food – My Biography !
Worked on over 500+SKU’s!
Food Innovation Process"
• Identify white spaces!• Rank food &
ingredient trends!• Top growing
categories!• Competitive entries!• International
offerings!
Ideation - Review CATEGORY
Trends?"
• Will consumers like/buy the concept!
• Develop product concept test including: !• Brand!• Insight/Target!• Usage!• Packaging!• Price!
• Develop product batches!
• In-home test to deliver against the value proposition!
• Continue development until product targets are achieved!
• Present to retailers!• Pay listing fees!• Build awareness &
trial in market!• Do or Die!
Concept for Consumers unmet
needs?"
Launch & Sell to Customers/Consumers"
Company – Capabilities &
Prototyping"
-6 Months! Months!
Food Innovation Process - Example"
• Moms worried about kids not eating enough food!• No kids offering in the category!• Aging demo !
Ideation - Review CATEGORY
Trends?"
“From the brand you know and trust, introducing 4 new meal ideas that kids will love… easy to prepare in less than 5 minutes, priced right @ $2.99”!
R&D develops 4 meal varieties that meet or exceed product standards for !1. Gross Margins!2. Kids “like”!3. Taste/Colour!4. Texture!5. Nutrition!!
• Produce sales samples 12 wks pre !• Present Category opportunity!• Pay $100-250K per SKU!• Invest $XX millions to support via ad/sampling programs!
Concept for consumer unmet
needs?"
Launch & Sell to Customers/Consumers"
Company – Capabilities &
Prototyping"
-6 Months! Months!
A Day on the Internet!
Innovation Drivers & Enablers!• Blogs, Pictures!• Video!• #hastag, @branding!Content"• Social Media – FB, Twitter, Bloogger,
Instagram!• Location Based Service!• Wifi!
Connection "• Tablets, Smart phones!• Wearable (Watches)!• QR codes!Portability"• Plummeting Cost!• Exponential volume!• Processing speed!Data"• New Business model spun off!• Warp speed Innovation!Ecosystems!
A Day on the Web – The rise of content!
A Day on the Web – The rise of social!
People&like&to&share&your&stories&and&engage&in&conversa5ons&
A Day on the Web – The rise of pictures!
We&like&to&show/share&our&thoughts,&stories&&&connec5ons&
A Day on the Web – The rise of mobile!
Mobile&technologies&are&rapidly&expanding&the&uses&of&the&Internet,&&the&base&of&internet&users&and&the&access&loca5on.&Canada&has&highest&smartphone&penetra5on&in&the&world&(62%)&
A Day on the Web – The rise of mobile in Canada!
Search is the #1 mobile activity, however Canadians used their devices to look for food alternatives!
A Day on the Web – The rise of ecommerce!
More than half of all purchases made are being influenced by the web!
Growth&in&Internet&traffic&con5nues&to&outpace&growth&in&users&due&to&the&emergence&of&new&forms&of&online&media&(e.g.&Video).&!
A Day on the Web – The rise of data!
A Day on the Web – The rise of data!
A Day on the Web - Big Data is Everywhere!!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation –> Instagram vs Pinterest!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation –> #Food.. Porn!
Section 1 – Leveraging Social Media to drive your Food Innovation –> Taco Bell Canada New Menu Item !
Section 1 – Leveraging Social Media to drive your Food Innovation – New Taco Bell Menu Item !
Section 1 – Leveraging Social Media to drive your Food Innovation – New Taco Bell Menu Item !
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation – Instagram #brandfood power!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation – Jimmy John’s Instagram Pics!
Section 1 – Leveraging Social Media & Pictures to drive your Food Innovation!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust? - CHIPOTLE!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust? - CHIPOTLE!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust?!
Section 2 – Your Food & Brand Story – Can Full Exposure + Transparency = Trust?!
Section 3 – Are QR Code…The Future in Food Shopping? – Tesco Supermarket in Korea!
Section 3 – Are QR Code…The Future in Food Shopping? – Tesco Supermarket in Korea!
Section 4 - QR Code & The Future in Food Shopping – Well.Ca - 2013!
Section 4 - QR Code & The Future in Food Shopping – Well.Ca - 2013!
Section 4 - QR Code & The Future in Food Shopping!
Section 4 - QR Code & The Future in Food Shopping!
Section 4 - QR Code & The Future in Food Shopping – Apple Store via Itunes!
Section 4 - Big Data’s Impact on Your FOOD INNOVATION!
Section 4 - Big Data’s Impact on Your FOOD INNOVATION!
Section 5 – What’s for dinner? How do consumers decide?!
LBS (Location Based Services) are revolutionizing how we search/find !
Yelp"• 102MM Users, +43% Y/Y!
• 39MM User-Generated!Reviews, +42% Y/Y!
Foursquare"• 40MM Users, ++% Y/Y!
• 4.5 Billion Check in!• 1.5 Million Business!
Section 5 – What’s for dinner? How do consumers decide? – Foursquare Check Ins!
Section 6 – What’s for dinner? How do consumers decide? – Boston Pizza!
THANK YOU##
Happy Halloween!
You can reach me at [email protected] or !
Follow me on Twitter @maxtfactor!
