Leveraging your employees for social media success
@kendalpeiguss // #gilbane
SOCIAL WORKERS
@kendalpeiguss
Marketing Programs Manager at SmartBear Software
Contestant on the Price is Right (lost a trip to Los Cabos in the Showcase round)
#gilbane
KENDAL PEIGUSS
SOCIAL MEDIA…What’s your policy?
of companies have a formal social media policy
of companies block employee access to social media at work
http://socialmediatoday.com/tompick/1647801/101-vital-social-media-and-digital-marketing-statistics-rest-2013
26%
69%
What’s your policy?un
-
#gilbane
Your employees are your most valuable social media assets.
#gilbane
Expert
s Advocates
People
THEY ARE EXPERTS
Leverage Your Experts
• Retweet them, share their content
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Make a Twitter list
#gilbane
Share their content
#gilbane
• Retweet them, share their content• Call them into conversations, online
or offline
Leverage Your Experts
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Technical expert to the rescue!
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• Retweet them, share their content• Call them into conversations, online
or offline • Include their social info into
webinars, press releases, product launches
Leverage Your Experts
#gilbane
Link to social profiles
• Retweet them, share their content• Call them into conversations, online
or offline • Include their social info into
webinars, press releases, product launches
Leverage Your Experts
#gilbane
THEY ARE ADVOCATES
• Make it EASY to share open positions, event info and new content
Empower your Advocates
#gilbane
“The @SoapUI by @SmartBear 4.6 #REST release is now available! http://bit.ly/1goTd8j”
The “Easy Tweet”
#gilbane
• Make it EASY to share open positions, event info and new content (easy tweet)
• Make photos readily available and public
Empower your Advocates
#gilbane
Use Flickr or Facebook
to share photos
• Make it EASY to share open positions, event info and new content (easy tweet)
• Make photos readily available and public
• Train your teammates on social media
Empower your Advocates
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Personalized social training
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THEY ARE PEOPLE
“The best Sales month I ever had was the month after my son was born.”
- Gerry McManusNational Sales
ManagerSmartBear Software
• Bake social media into the culture
Give Power to the People
#gilbane
• Bake social media into the culture• Experiment with new technologies
Give Power to the People
#gilbane
Video brings people to the forefront
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• Bake social media into the culture • Experiment with new technologies • Showcase people and personality in
marketing and Sales
Give Power to the People
#gilbane
The Policyun-
#gilbane
Leverage
your
expertsGive
power to
the peopleEmpower
your
advocates
Thank you.
Kendal Peiguss@kendalpeiguss // #gilbanelinkedin.com/kendalpeiguss
