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[email protected]@clark.wa.gov
Social Media and Public Health Social Media and Public Health “How We Do it in the ‘couv’”“How We Do it in the ‘couv’”
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What we’ll talk about…What we’ll talk about…
• Why, What and WhoWhy, What and Who
• Policy and ProcedurePolicy and Procedure
• Successful useSuccessful use
““Social SandiSocial Sandi””
““Keepin’ it Kool Keepin’ it Kool Kachina”Kachina”
““Digital Dollly”Digital Dollly”
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The story begins…Why?The story begins…Why?
Once Upon a Time…Once Upon a Time…
““Social SandiSocial Sandi””
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What is social media?What is social media?
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8,000,000,0008,000,000,000
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30,000,000,00030,000,000,000
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1382%1382%
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50,000,00050,000,000
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24 HOURS24 HOURS
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412.3 Years412.3 Years
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What are people using?What are people using?
• FacebookFacebook
• TwitterTwitter
• MySpaceMySpace
• You TubeYou Tube
• BlogsBlogs
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Who’s using Social Media?Who’s using Social Media?
““Social SandiSocial Sandi””
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Public Use is ChangingPublic Use is Changing
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Policies and ProceduresPolicies and Procedures
• Clark County Background on Social Clark County Background on Social MediaMedia
• Policy OverviewPolicy Overview– General Social Media PolicyGeneral Social Media Policy– Partner Notification Policy (draft)Partner Notification Policy (draft)
• Procedure OverviewProcedure Overview– Social Media Request FormSocial Media Request Form
““Keepin’ it Kool” Keepin’ it Kool” KachinaKachina
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Clark County BackgroundClark County Background
• County wide social media work County wide social media work groupgroup
• H1N1 jump start on social mediaH1N1 jump start on social media• Public Health Work GroupPublic Health Work Group
–Policy and procedure Policy and procedure developmentdevelopment
–Roll out planRoll out plan
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Pieces of Internal PolicyPieces of Internal Policy
POLICIESPOLICIESININ
PLACEPLACE PERSONALPERSONALUSEUSE
RECORDSRECORDSRETENTIONRETENTIONMESSAGEMESSAGE
APPROVALAPPROVAL
POSTINGPOSTING
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Snap shot of Work Group ProcedureSnap shot of Work Group Procedure
• Weekly meetings Weekly meetings – New types of social mediaNew types of social media– Fine tune proceduresFine tune procedures– Planning (calendar)Planning (calendar)
• Duty OfficerDuty Officer– Shared Outlook Shared Outlook – New posts/approvalNew posts/approval– Responds to public Responds to public commentcomment
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Social Media Request FormSocial Media Request Form
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Social Media Roll Out PlanSocial Media Roll Out Plan
• Attended Leadership Attended Leadership Team and Management Team and Management Group meetingsGroup meetings
• Attended staff meetingsAttended staff meetings• Sent emailsSent emails• Workshop at all staff Workshop at all staff
trainingtraining
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Policy for Partner NotificationPolicy for Partner Notification
• Efficient means of contacting Efficient means of contacting partnerspartners
• May only have screen nameMay only have screen name• Policy (in draft)Policy (in draft)
–ProceduresProcedures–Trained staffTrained staff–ConfidentialityConfidentiality
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Be Successful!Be Successful!
• Where are we nowWhere are we now
• Where we’re goingWhere we’re going
• Samples of successSamples of success““Digital Dolly”Digital Dolly”
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CCPH FacebookCCPH Facebook
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CCPH TwitterCCPH Twitter
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Who’s using Social Media?Who’s using Social Media?
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Pill BoxPill Box
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NACCHONACCHO
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the girl effectthe girl effect
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Next Steps for CCPHNext Steps for CCPH
• Messages from all Messages from all programs within the programs within the department.department.
• You Tube VideosYou Tube Videos• Collaborate with Collaborate with
community partnerscommunity partners• EvaluationEvaluation
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Promoting Agency Social Media Promoting Agency Social Media
• Follow usFollow us• Encourage friends Encourage friends and family to follow usand family to follow us• Share social media Share social media links with colleagues links with colleagues & community partners& community partners• Add links to email signatureAdd links to email signature
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Lessons LearnedLessons Learned
Follow your planFollow your plan
Think about resourcesThink about resources
It’s a processIt’s a process
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Break out sessionBreak out session
• New to Social Media – SandiNew to Social Media – Sandi• Policy, Procedure Development – Policy, Procedure Development –
KachinaKachina• Expanding and improving Social Expanding and improving Social Media use - Dolly Media use - Dolly
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QUESTIONS?QUESTIONS?