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: (1)
Society changes language: Language changes society
Chetana Nagavajara
“ ”
, , ,
, , ,
Abstract This chicken and egg situation is certainly fraught with social, moral and philosophical implications. Globalization, commodification and IT have affected human behaviour, resulting in a decline in our reflective capacity as well as aesthetic sensibility. Speed is all, and loquacity, propelled by the ubiquitous mobile phone, breeds superficiality. The experience of Thailand confirms the global phenomenon of language change being concomitant with social change. The paper analyzes concrete examples which can substantiate the point that if language can fall prey to moral degeneration, it can also salvage society by being instrumental in ushering in a moral regeneration. Keywords social change, language change, moral degeneration, moral
regeneration, globalization, information technology, commodification
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2
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16
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“You noble football player” (
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2
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“football player”
“You base football player!”
“You base football club owner!” ( )
“public
money” “ ”
“ ”
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(nobody’s money)
“taxpayers’ money”
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!) “ ”
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(
public domain) (3)
“avant la
lettre” ( “ ”)
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( )
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(4)
(corrective mechanism)
-
“ ”
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(literary genre)
“ ” “ ”
Dictionary of Quotations (5) “ ”
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(Charles Baudelaire : 1821-1867) “
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(truth) (reality)
“ ” “ ” (
)
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(informational)
(aesthetic)
(
!)
( )
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9 2551 “ ”
“ !!!”
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(stylist) “ ”
SMS
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“The Right Honourable…”
( )
2
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4
(
)
(concept)
(abstraction)
(
)(6)
( Karl Marx
Pol Pot !)
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(7)
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— (8)
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( 20 )
(high abstraction)
- (concept)
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3
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... ” 2
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(interpretation)
(hermeneutic) (theology)
11ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
(jurisprudence)
Wolfgang Iser (1926-2007)
“ ” (9)
( )
(hermeneutic society) (9)
SMS
– : –
1933-1945
Victor Klemperer (1881-
1960) Dresden Humboldt
Berlin 2
1947
3 ( Lingua Tertii Imperii)
12 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
Klemperer George
Steiner Language and Science (1969)
Klemperer
(
Steiner
2)
2549
9 2549
“Über Macht, Ohnmacht und Allmacht der Sprache. Von Mündlichkeit über Schriftkultur
zu Medienherrschaft” ( :
) (10)
“ ”
( )
?
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( )
3
(intertextuality)
“ ”
: :
14 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
2493
world première
( courtly
love )
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“
”
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U-turn “ ” ( :
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27”
(Semiotics) “
/ ”
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/ :
16 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
“ ” “ ”
“keyword” “ ”
(speed)
“ ” “ ”
(choice) -
“ ” (gesture)
“ ”
: :
17ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
18 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
“ ” ( )
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( 3)
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19ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
(12) “
”
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30
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30
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( )
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( )
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20 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
( “ ”
)
(Charles Tomlinson)
—
21ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
—
—
(11)
“ ”
:
(Paul Celan: 1920-1970)
20
2
“
” (1958)
—
22 ÇÒÃÊÒÃÁ¹ØÉÂÈÒÊμÃ� ÁËÒÇÔ·ÂÒÅѹàÃÈÇà »‚·Õè 6 ©ºÑº·Õè 2 »ÃШíÒà ×́͹ ¾ÄÉÀÒ¤Á - ÊÔ§ËÒ¤Á 2552
—
(14)
(1) “ :
” 12
2551 (2) William Shakespeare, King Lear, Act I, Scene iv. (3) “ ” . . - :
. : , 2548. 89-91. (4) “
” .
( : ) :
2550 17. (5) : “ ‘ ’ 21”
: 2. .
, 2549. 48.
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(6) : “ ” . . .
, 2549. 64. (7) Prof. Anil Bhatti
“Mehrsprachigkeit und kulturelle Diversität”
“Die Macht der Sprache” Goethe-Institut 14-16
2007 Die Macht der Sprache, Hrsg. Von Jutta
Limbach & Katharina von Ruckteschell : Langenscheidt–Goethe-Institut, 2008, pp. 40-
46 (8) JUST Commentary. International Movement for a Just World, Vol.9, No.1, January 2009, p. 4. “Conflict of goals : one side (Red shirt) wants a strong government which could deliver on policy promises; the other side (Yellow shirt) wants a weak government, because they think the previous government was corrupt, [...] and therefore what is needed are strong monitoring measures —” (9) : . - : . :
2548, 165-173. (10) Chetana Nagavajara, “Über Macht, Ohnmacht und Allmacht der Sprache : Von Mündlichkeit über Schriftkultur zu Medienherrschaft” In : Weimarer Beiträge, 3/2007, 53. Jahrgang, pp. 381-397.
“On the Power, Powerlessness and Omnipotence of Language: From Oral Culture through Written Culture to Media Domination” In: Silpakorn University International Journal, Vol. 7, 2007, pp. 89-111. (11) “ ” . . .
: 2546, 117-115. (12) 10 2550. (13) “All Aboard” Charles Tomlinson The Times Literary
Supplement, 11 February 2005 ( ) (14) Paul Celan, Ansprache anläßlich der Entgegennahme des Lituraturpreises der Freien Hansestadt Bremen (1958), in: P.C., Gesammelte Werke, Frankfurt: Suhrkamp, 1983, Band III, p.185.