Download - Software Entrepreneurship
Software EntrepreneurshipKrit KamtuoMicrosoft Innovation Center (Khon Kaen) – ManagerE-Saan Software Park
Entrepreneur?
Partnership
Innovation
FinanceBusiness
Entreprene
ur
Acting of being an entrepreneur
Business Expertise
Leadership
Influence
Personality and
Characteristics
Entreprene
ur
Understand Software Eco-System
Connections Communities
Partnerships
Creativity, innovation and entrepreneurs
Creativity is thinking new things, and innovation is doing new things
Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.
Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society
Entrepreneurship = creativity + innovation
From Creativity to Entreprenurship
Creativity, innovation and entrepreneurs
Creativity is the ability to develop new ideas and to discover new ways of looking at problems and opportunities.
Innovation is the ability to apply creative solutions to those problems and opportunities in order to enhance people’s lives or to enrich society.
Researchers believe that entrepreneurs succeed by thinking and doing new things or old things in new ways .
Creativity, innovation and entrepreneurs
Entrepreneurship is the result of a disciplined, systematic process of applying creativity and innovation to needs and opportunities in the marketplace.
New ideas are much more than just random, disjointed tinkerings with a new gadget.
Entrepreneurs are those who marry their creative ideas with the purposeful action and structure of a business.
Creativity Characteristics of successful entrepreneurs generally
include a positive self-image, being motivated by challenging problems, being sensitive to the world around them, and being good at gathering different ideas in a short amount of time.
It is not necessary to possess all of these characteristics to be successful.
Developing creativity is a process of changing the way you look at things. To do this you must look for different or unorthodox relationships between people and things.
Another way to be more creative is to view people and things in terms of how they can be used to satisfy needs (both as resources and problem solvers).
CreativityThe following questions are designed to spur the imagination and can help develop creativity: 1. Is there a new way to do it? 2. Can you borrow or adapt it? 3. Can you give it a new twist? 4. Do you merely need more of the same? 5. Do you just need less of the same? 6. Is there a substitute? 7. Can the parts be rearranged? 8. What if we do just the opposite? 9. Can ideas be combined? 10. Can we put it to other uses? 11. What else could we make from this? 12. Are there other markets for it?
InnovationSchumpeter (1934) was first to point out the importance of new value created by entrepreneurs.
More recently, Carland, Hoy, Boulton and Carland (1984) extended and specified Schumpeter’s idea, saying that entrepreneurs:
introduce new goods introduce new services introduce new methods of production open new markets open new sources of supply re-organise industry.
InnovationThere are four distinct types of innovation, these are as follows:
Invention - described as the creation of a new product, service or process
Extension - the expansion of a product, service or process
Duplication - defined as replication of an already existing product, service or process
Synthesis - the combination of existing concepts and factors into a new formulation
InnovationFive Myths There are several myths associated with innovation that are covered in the literature. Five myths are presented:
innovation is planned and predictable technical specifications should be thoroughly
prepared in advance creativity relies on dreams and blue-sky ideas big projects will develop better innovations than
smaller ones, and technology is the driving force of innovation and
success.
InnovationFive Myths There are several myths associated with innovation that are covered in the literature. Five myths are presented:
innovation is planned and predictable technical specifications should be thoroughly
prepared in advance creativity relies on dreams and blue-sky ideas big projects will develop better innovations than
smaller ones, and technology is the driving force of innovation and
success.
TECHNOLOGY TRENDS & OPPORTUNITY
Trends
Web 2.0Web ad a PlatformOS/Device independenceCloud ComputingSocial NetworkSocial Network as a platformMobile ComputingEnterprise 2.0
The Next Decade
Mobile
Live OnlineCLOUD
PC TV
Future Vision’s Video
What Is the Cloud?
“data as a service”
“infrastructure as a service”
“everything as a service”
“software as a service”
“platform as a service”
Why The Cloud Now?
NEW ECONOMICS
REDUCED MANAGEMENT
REDEFINING PRODUCTIVITY
“The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.”
“By 2012, 80% of Fortune 1000
enterprises will be using some cloud
computing services, 20% of
businesses will own no IT assets.”
Pay for what you useLower and predictable costsShift from capex to opexAccelerate speed to value
No patching or maintenanceFaster deploymentRobust multi-layered securityReliability and fault-tolerance
Latest software for usersInternet collaboration Anywhere accessInstant self-provisioning
An Industry Trend
DESKTOPExtending the client experience
ENTERPRISEPower of choice
CONSUMER WEBClient-side stickiness, persistence
SAASIncreasing client functionality
Software + Services
Why Customers are Embracing the Cloud
The bottom line: Early adopters are finding serious benefits, meaning that cloud computing is real and warrants your scrutiny as a new set of platforms for business applications.” – Forrester, August 2009
“By 2012, 20% of businesses will own no IT assets.”
Gartner, Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond, January, 2010
Survey of 318 customers on satisfaction with SaaS noted “top 3 pros were no in-house maintenance(57%), shorter rollout(49%), usable anywhere via internet(46%).”
Burton Group, “Gartner and Burton Group SaaS Surveys: Same High-Level Findings, Different Conclusions.” Craig Roth July, 2009.
Delivering on the VisionTechnologies to Support Cloud Computing
Platform spanning the server, PC, phone, and cloud
Hybrid deployments Single identity system
for on-premises infrastructure and cloud services
Consistent programming model and interoperable platform
Synchronized software and service experience across the PC, Web, and phone
Lower operating costs with instant scalability
Efficient design 99.9% uptime SLA Solid experience Global investments Comprehensive
security
Delivering consistent, connected
experiences
Harnessing the power of
choice
Trusting in enterprise-class
services
Power of Choice
Interoperable by Design
Seamless User Experience
ON-PREMISES CLOUD SERVICESDeployment Choice
Software + Services
Customers Are Moving To The Cloud With Microsoft
“The move to Microsoft Online Services will help cut operational costs by an estimated 30% and create a variable cost model that will provide increased flexibility in the future.”
Ingo Elfering VP, Information Technology Strategy GlaxoSmithKline
“We looked at a variety of cloud-based offerings,
and only Microsoft could meet our requirements for
reliability. We have already started our rollout, and
with Exchange Online, we will consolidate 42 e-
mail systems into one, reducing our IT costs by at
least 30%.”Olivier Baldassari
CIO, Rexel Group
“Our users consistently rave about the
move to Microsoft Online Services,
providing familiar, intuitive solutions
that we could trust with our business
communications.”
Chris Millington
Global CTO, McDonald’s
Corporation
“The move to Microsoft Online Services will help cut operational costs by an estimated 30% and create a variable cost model that will provide increased flexibility in the future.”
Ingo Elfering VP, Information Technology Strategy GlaxoSmithKline
“We looked at a variety of cloud-based offerings,
and only Microsoft could meet our requirements for
reliability. We have already started our rollout, and
with Exchange Online, we will consolidate 42 e-
mail systems into one, reducing our IT costs by at
least 30%.”
Olivier Baldassari
CIO, Rexel Group
“Our users consistently rave about
the move to Microsoft Online
Services, providing familiar,
intuitive solutions that we could
trust with our business
communications.”
Chris Millington
Global CTO, McDonald’s Corporation70% Exchanging from Notes
12,000 Advisor partners
9,000 business customers
40M paid Online seats
More than 500 government entitiesOver 50% of the Fortune 500
Why Customers Are Embracing the Cloud
GlaxoSmithKlineMicrosoft Online
• “enable us to reduce IT operational costs by roughly 30%”• “introduce a variable cost subscription model for collab technologies”• “allows us to more rapidly scale or divest our investment as
necessary”
City of CarlsbadMicrosoft Online
• “Having the servers live elsewhere is about initial capital savings”• “We would have had to hire more administrators”• “We expect a savings of approximately 40 percent annually”
Large Coffee Retailer Microsoft Online
• Employee store portal used by retail field and corporate teams to collaborate
• Portal provides timely access to business analysis reports, news, & training
• Increased operational effectiveness for employees and partners
AvivaMicrosoft Online
One Aviva Intranet & Collaboration tools, a 18-month to two-year project delivered worldwide in 142 days at half the estimated cost of a more traditional project
Reed JewelersMicrosoft Online
• reduced infrastructure costs by 90 percent • Reduced e-mail support work by 80 percent• Improved the availability of critical messaging systems
Kelley Blue BookWindows Azure Platform
• save U.S.$100,000 annually in hosting costs moving web site to Windows Azure
• reduce capital expenditures for new hardware & use IT resources more strategically
• increase its competitive advantage by focusing on delivering new features
3MWindows Azure Platform
• Easy, efficient, and fast WW deployment of Visual Attention Media Service
• Lower costs, high scalability, and excellent customer solution
GlaxoSmithKlineMicrosoft Online
• “Enables us to reduce IT operational costs by roughly 30%”• “Introduce a variable cost subscription model for collab technologies”• “Allows us to more rapidly scale or divest our investment as necessary”
City of CarlsbadMicrosoft Online
• “Having the servers live elsewhere is about initial capital savings”• “We would have had to hire more administrators”• “We expect a savings of approximately 40 percent annually”
Large Coffee RetailerMicrosoft Online
• Employee store portal used by retail field and corporate teams to collaborate
• Portal provides timely access to business analysis reports, news, & training
• Increased operational effectiveness for employees and partners
AvivaMicrosoft Online
• One Aviva Intranet & Collaboration tools• two-year project delivered worldwide in 142 days at half the
estimated cost
Reed JewelersMicrosoft Online
• Reduced infrastructure costs by 90 percent • Reduced e-mail support work by 80 percent• Improved the availability of critical messaging systems
Kelley Blue BookWindows Azure
• Save U.S.$100,000 annually in hosting costs moving web site to Windows Azure
• Reduce capital expenditures for new hardware & use IT resources more strategically
• Increase its competitive advantage by focusing on delivering new features
Domino’sWindows Azure
• “Daily peaks for Friday night’s. Super Bowl drives 50% increase of online orders!
• Windows Azure allows us to focus on customer functionality, not hosting capacity
Cloud ComputingThe Microsoft Approach
Vendor Focus for Microsoft: Cloud Computing Is the Next
Big ThingDavid Mitchell Smith e al
July 24, 2009
“By 2012, 40% of enterprises will adopt a blend of cloud- and premises-based approaches to meet their UC needs”Predicts 2010: Video, Cloud and UC Services Loom Large in Enterprise CommunicationsBob Hafner, Bern Elliot et al/GartnerDecember 3, 2009
“Microsoft's cloud strategy is visionary, and its ambitions are
broad and span multiple dimensions including on-
premises and off-premises deployments and a variety of
business models.”
DEEP INVESTMENTS IN INFRASTRUCTURE$2.3B invested in cloud infrastructureGeo-replicated customer dataPublic and private cloud flexibility30,000 engineers working on cloud services
COMMITMENT TO SERVICES
EXCELLENCEFinancially-backed uptime guaranteesSAS 70 and ISO 27001 compliantCarbon footprint innovationRapid innovation model
CATEGORY LEADING PRODUCTS
The Microsoft Cloud
CATEGORY LEADING PRODUCTSDEEP INVESTMENTS IN INFRASTRUCTURE
$2.3B invested in cloud infrastructureGeo-replicated customer dataPublic and private cloud flexibility30,000 engineers working on cloud services
COMMITMENT TO SERVICES EXCELLENCE
Financially-backed uptime guaranteesSAS 70 and ISO 27001 compliantCarbon footprint innovationRapid innovation model
DEEP INVESTMENTS IN INFRASTRUCTURE
$2.3B invested in cloud infrastructureGeo-replicated customer dataPublic and private cloud flexibility30,000 engineers working on cloud services
COMMITMENT TO SERVICES EXCELLENCEFinancially-backed uptime guaranteesSAS 70 and ISO 27001 compliantCarbon footprint innovationRapid innovation model
CATEGORY LEADING PRODUCTS
Infrastructure Investment
North Central
USA
South Central
USA
Northern Europe
Western Europe
Eastern Asia
Southeast Asia
* Future data centers determined with 35 weighted criteria on a “global heatmap”
Microsoft Generation 4.0 Data Center Vision
Windows Azure Platform
Compute StorageManagemen
t
Database
Service Bus Access Control
Windows Azure PlatformScalable compute and storageAutomated service managementFamiliar tools, technologies, languages
Relational storage for the cloudConsistent development modelAutomated database management
platformAppFabric
Connect existing apps to the cloudAccess control serviceService bus capability
Windows Azure PlatformDeveloper Portal
Unified portal for access to Windows Azure Platform services and the Pinpoint marketplaceWindows Azure
Create and delete hosted services and storage accountsDeploy and maintain hosted services
SQL AzureCreate and drop servers and databasesManage database firewall settings
AppFabricCreate and delete service namespaces for AppFabric Service Bus and Access Control services
http://www.microsoft.com/windowsazure/
For Microsoft DevelopersUsing Visual Studio 2010 and .NET
Windows Azure Tools for Microsoft Visual Studio extend Visual Studio 2010 Tools support full lifecycle: creation, configuration, building, debugging, running, packaging and deploymentSupport for .NET 3.5 and .NET 4 frameworksCloud project templates for C# and VB and support to add, remove and configure Azure rolesLocal Development Fabric and Development Storage servicesCloud storage explorerIntegrated deploymentIntelliTrace support for services running in the cloud
For Non-Microsoft DevelopersUsing Eclipse, PHP, Java etc.Windows Azure Tools for Eclipse
Project Creation & MigrationAzure Project Structure & ManagementAzure Project DeploymentStorage Explorer
Windows Azure SDK for PHPContributed to Zend FrameworkPHP classes for Windows Azure Blobs, Tables & QueuesHelper Classes for HTTP transport, AuthN/AuthZ, REST & Error ManagementManageability, Instrumentation & Logging support
Windows Azure SDK for JavaJava classes for Windows Azure Blob, Tables & QueuesUsed in Azure Tools for Eclipse for Storage Explorer
Windows Azure Command-line Tools for PHPCross-platform SDKs for Windows Azure Platform AppFabric
Windows Azure SDK for Java
Blobs
Tables
Queues
Your Java Application
Compute Storage Manage
REST
Windows Azure SDK for PHP
Blobs, Tables, Queues
Manageability,
Instrumentation,
logging
Helper for Http, Auth, REST, Error
Your PHP application
Compute Storage Manage
REST
SOFTWARE PROCESS MANAGEMENT
• Average cost overrun: 45%
• Time overrun: 63%
• Functionality delivered on average: 67%
• Software Errors: $59 Billion US Economy– US National Institute of Standards & Technology NIST
The State of the IndustryProject success is rare
SucceededChallengedFailed
Source: Extreme Chaos, The Standish Group International, Inc., 2004, 2006, 2008
2004 34%15% 51%
2006 35%19% 46%
2008 32%24% 44%
Lack of integrated tools
Separation of business and technology
Poor team communication
Project tracking vs. project managing
Inflexible or immature processes
Difficulty balancing productivity and predictability
Source: Extreme Chaos, The Standish Group International, Inc., 2004, 2006, 2008
The State of the IndustryProject success is rare
SucceededChallengedFailed
2004 34%15% 51%
2006 35%19% 46%
2008 32%24% 44%
What is Project Management ?
Stakeholder
Software ProviderExecutive
System AnalystDeveloperTesterImplementerQuality AssuranceDocument Controller
Software ConsumerExecutive
Project LeaderSystem AdminPrimary UserSecondary User
PM
Skill for PM.
Business ThinkingFinancialEconomicLocal & Global Information
News, Conversation, Research etc.
Software Development LifecycleSoftware Management ProcessSoftware Development ProcessTeam ManagementEtc.
Software Development Lifecycle(SDLC)
Work Stream Repeat
Project InitialProject PlanningRequirement AnalysisSoftware DesignBuild (Coding)TestingTrainingDeploymentProject Closures
Software Management Process
Work Stream Software Management Process
Project Initial
Project Management
Measurement and Analysis
Quality Assurance
Configuration Management
Document Development
Project PlanningRequirement AnalysisSoftware DesignBuild (Coding)TestingTrainingDeploymentProject Closures
What is ALM?
− The coordination of development life-cycle activities, including requirements, modeling, development, build, and testing, through− Enforcement of processes that span
these activities − Management of relationships between
development artifacts used or produced by these activities
− Reporting on progress of the development effort as a whole
Software Management Process
Software Management ModelTFS (Team Foundation System, by Microsoft)TSP (Team Software Process, by SEI)PSP (Personal Software Process, by SEI)CMMIISO 29110Etc.
Software Development Process
Software Development ModelWaterfallSpiralExtreme ProgrammingAgile **Rational Unify ProcessCMMI
Project Planning
Statement of Work
Project Assessment and Control
Project Plan Execution
Project Closure
Verification Results
Validation Results Project Repository
Project Plan
Project Repository Backup
Meeting Record
Progress Status Record
Correction Register
Acceptance Record
Software Configuration
Change Request
Extracted from ISO/IEC 29110
ISO 29110 Management Process
Software
Implementation Initiation
Software Requirements
Analysis
Software Architectural and Detailed
Design
Software Construction
Software Integration and
Tests
Product Delivery
Project Plan
Validation Results
Verification Results
Requirements Specification
Traceability Record
Software Design
Components
Test Report
Maintenance Documentation
Product Operation Guide
Software User Documentation
Test Cases and Test Procedures
Software Configuration
Project Repository
Software
Change Request
Extracted from ISO/IEC 29110
ISO 29110 Implement Process
Team Management
Meeting – Update Project Status, Problem, Brain Strom
DailyWeeklyMonthly
ReviewRequirementAnalysis & DesignImplementation
Monitor CommitmentRisk Management
Meeting & Brain Strom Tips
ObjectiveInvite AttendeeNote
Sound RecordVideo RecordOnenote
SummaryShare Everything
Via EmailVia SharePoint
Software Process Integration Tools
Microsoft Office Project , ExcelVisual Studio Team Foundation ServerSharepointSVG. (Opensource)
BUSINESS MANAGEMENT
4 M for Business
Man
Money
Material
Method
Financial Support
Own Capital
Loaning
Capital
Loaning Capital
BanksMortgage
Own CapitalFM.Saving Money
Balance your capital for good investment and cash flow
Type of Cost
Initial Cost
Operating Cost
Running Cost
Return of Investment (ROI)
Money
Customer Satisfaction
Good Social Impact
Local Partners and Sponsors for Software Business
SIPA
E-Saan Software
Park
KKU. Science
ParkNESBIA
Microsoft Innovation Center
Local Software Company