Download - Solaiemes Presentation at TADHack
RCS API for B2C communications
WebRTC for POTS and “new voice”
The pain (anywhere, not only in the plain in Spain)
Texting is king• Young people likes texting, they text as fast as they can talk• Texting is asynchronous, voice pre‐empts multitasking• Searchable, sharable, helps personal management and
network interaction• People is starting to consider intrusive a call when texting
could do (especially youngsters)• With data plans texting is cheaper than voice in many markets• “New voice”/Hypervoice will fix some issues, but still not
there
Visionaries saw this coming
http://www.slideshare.net/voxeo/the‐rise‐of‐realtime‐text‐and‐the‐demise‐of‐voice
Where does B2C fit?• Voice and SMS still the workhorses for mass market B2C• Smartphone apps? For a small (growing) fraction of customers
– Each step leaks customers away: own a compatible handset ‐> know about the app ‐> find it ‐> download it ‐> use it ‐> remember it next time
– For the enterprise: custom solutions, expensive to develop, must be maintained, no in‐house expertise
– For the customer: for each app must learn different user experience, possibilities, UI flows, options, capabilities
• Web?– ok for desktop, ready for mobile?
• Texting would be ideal with mass market reach
Texting and B2C• Build on current SMS and voice cases
– alternative or enhancement or replacement
• Richer content than SMS
• File transfer to send or receive additional contextual info
• Location, Voice notes, …
• Business models understood, ecosystem is there
Market perception?• Enterprises feeling like they are losing the train, can’t benefit
from the texting wave• Coca‐Cola marketing VP: two years in a row in MWC Seminar• Companies starting to integrate white‐brand messaging
– Mass market reach problem, but better than nothing
• Texting now identified with no revenue person to person• That’s not the whole picture. Texting for B2C/A2P/P2A
business opportunity is huge(Am I preaching to the choir here?)
It’s been happening for a while …
WeChat and Line official accounts
It’s been happening for a while …
What is missing?
• Open enablers to innovation engine– Previous examples still relying on 1‐1 engagements.
• Messaging platform with mass market reach
• APIs as tools so tinkerers can tinker
• No comms expertise required
Source: KPCB Internet Trends (http://www.kpcb.com/internet‐trends)
Can telcos help?
• Already part of the existing B2C ecosystem
• Already taken care of the technical details and complexity
• Already assuring global interconnection and global reach
• Texting for B2C in Telco‐land would be ideal
Enter RCS APIs
What is RCS anyway?• Rich Communications bring simplicity to real‐time chat, video share and file share on your mobile phone
• No passwords, no registering, no new address book – it just works
• For every end use case: same user experience, no change or download
Features
RCS deployment map
Source: GSMA April 2014
Health warning
• Comparing RCS to your regular OTT can be bad for your business
• RCS power: RCS as a platform
Sample use casesA2P/P2A communicating people with services & brands:CRM self‐service, advertisement, etc
M2P, communicating people and things
Mash‐Up cases: internet tools as contactsCombining content API & RCS API
Public services and locationLocation based real bus time information. Shares location with bus company, receives info of nearest stop, lines and arriving times.
Customer comm use caseExample: airline sends boarding card, a plan to arrive to the gate, voucher for airport duty free
CRMExample: self‐service complementing existing CRM
Key takeaways• Texting becoming preferred communication experience
• Rich messaging increases the potential for B2C interaction
• Services as contacts in the phonebook are the “new apps”: no install, no need to learn new thing, same UX for thousands of cases
• B2C intensive companies (banks, utilities, governments) and B2C tech providers interested in exploring new channels to reach their users
• Telco part of existing ecosystems, regulated, trusted by many players
• Telco REST APIs are a real platform to for B2C/A2P/P2A communications
Give it a try !!!
• Portal
http://tadhackrcs.solaiemes.com/
• Tutorial
http://youtu.be/Kw‐y7WKmBrE
• Echo service example:
https://github.com/solaiemes/tadhack
Geek time !!!
WebRTC for POTS and “new voice”
WebRTC?
• HTML development marries communications
• “Love conquers all” version: no network expertise required
• Reality: don’t forge comms basics– Signalling, addressing, connectivity, …
• Rich ecosystem helping there
Did I hear “between browsers”?• Not only that … but Web‐based telco end‐points
• WebRTC as a bridge between Web and POTS
• Implement “new voice” use cases with WebRTC‐based APIs– accessible to traditional POTS and WebRTC endpoints
• WebRTC access to POTS and “new voice”
Telcos can break the dependency on physical endpoints
• Best communication ubiquity will be a Web based ubiquity
• But Telco‐WebRTC is not only about making telco comms ubiquitous
• Use WebRTC APIs to create new services and find value added spaces
• Leverage your existing services with no changes
Some examples• Home Office customized communication• Customer care use cases• Interconnecting social identities with telco identities• Enable concepts as “callable” while keeping private the phone number (e.164)
• Creating “non physical second lines”, no wire, no SIM• And put to work external talent with SDK for developers
WebRTC‐Telco Gateway
internetinternetWebRTCTELCOGateway
WebRTCTELCOGateway
Web
RTC signalling & m
ediaVoice Core
OR
Voice Core
OR
IMSIMS
SoftSwitchSoftSwitch
SBC
SBC
UNI
IMS Core or SoftSwitches supporting SIP access DO NOT need any modification
POTS or enterprise
Telco signalling &
Med
ia
Make developers life easy• No changes to their existing voice infrastructure
• SDK
• Our experience: Telco services exposed in hours.
• New services deployed in days:– prepaid call‐me
– casual access
– interworking with OTTs, etc
Call me without knowing my numberPortal to buy prepaid VAS.Call‐me services hiding your real number or authorizing SN friends to call you without knowing your number.
Give a try !!!• Demo WebRTC API platform around Nexmo VoIP services
Portal:
http://webrtc.solaiemes.com/tadhack/
Docs and examples:
http://webrtc.solaiemes.com/tadhack/webrtcSDK.html
Geek time !!!
www.solaiemes.comAdditional info at:
http://blog.solaiemes.com
http://www.youtube.com/solaiemes