SOLIC
ITING CUSTO
MER
REQUIREMENTS FOR
PRODUCT
CONCEPTUALIZ
ATION
A S S I G N M E N T O F T H E C O U R S E - M E T H O D E N G I N E E R I N G
Yudi Xu2014 Apr 9
THANK YOU Wesley CrooymansJoakim HaugenDanielle HeerinkMats Hofman
OUTLINE• Introduction of the paper• Author • Methods • PDD and Phases• Example• Related paper
SOLICITING CUSTOMER REQUIREMENTS FOR PRODUCT CONCEPTUALIZATION
Design knowledge acquisition plays an extremely important role in new product conceptualization and product redesign.
The purpose of their study:Facilitating the effectiveness of product redesign activities Help organizations gaining a competitive edge in product development
AUTHOR• Meng-Dar Shieh • Wei Yan • Chun-Hsien Chen
MENG-DAR SHIEH
Professor of the Department of Industrial Design in National Cheng Kung University in Taiwan
WEI YAN
Ph.D., Associate Professor who works at the Logistics Engineering School of Shanghai Maritime University
CHEN CHUN-HSIEN Associate professor at Nanyang Technology University
METHODSSorting techniques : picture sorts sorting techniques are derived from Kelly’s per- sonal construct theory (Kelly, 1955)
The basic notions of sorting tech- niques involve a process, where objects such as pictures and cards are sorted into groups by customers. A research tool used to deconstruct the audience’s visual experience.(Wikipedia)Adaptive resonance theory: ART2It is a theory developed by Grossberg and Carpenter(1981) on aspects of how the brain processes information. It describes a number of neural network models which use supervised and unsupervised learning learning methods, and address problems such as pattern recognition and prediction.
PDD
Picture sorts
ART2evaluation
EXAMPLE
RELATED PAPER
THANK YOU
Weerd, I. van de, Brinkkemper, S. (2008). Meta-modeling for situational analysis and design methods. In M.R. Syed and S.N. Syed (Eds.),Handbook of Research on Modern Systems Analysis and Design Technologies and Applications (pp. 38-58). Hershey: Idea Group Publishing