Sony

Campaign: The Girl with the Dragon TattooAgency: UMYear: 2012Source: APN Outdoor Objective: To measure the campaign recall by format across multiple demographicsAudience: Total PeopleStrategy: Portrait SidesResults:This campaign resonated strongly with:• CBD Worker - 46% • People18-24 - 44%• Income $76-$100k - 41%• High income earner ($100k+) 39%