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Did You Know…Children under 18 comprise 33% of
all people in poverty1
45% of people who spent at least half of their childhood in poverty were poor
at age 352
1Jiang, Yang, Mercedes, Ekono, and Curtis Skinner. “Basic Facts About Low-Income Children.” National Center for Children in Poverty. NCCP, Jan. 2015. Web. 16 May 2015. <http://www.nccp.org/publications/pub_1098.html>. 2Breslow, Jason. “By the Numbers: Childhood Poverty in the U.S.” PBS. PBS, 20 Nov. 2012. Web. 21 May 2015. <http://www.pbs.org/wgbh/pages/frontline/social-issues/poor-kids/by-the-numbers-childhood-poverty-in-the-u-s/>.
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SOS OutreachSocial, Mobile, & SEO Plan
By: Irene Bischofberger, Brad Allenick, Siquan Ren, Lizzie Manning, Megan Murobayashi & Anna Ciesielski
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PurposeNon-profit youth development program with over 20 years of
experience
Use outdoor sports to engage youth in long-term mentor based relationships
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Who They Serve SOS Outreach collaborated with over 150 youth agencies
Target: youth 8-18 years old who face risk factors
Served 4,569 youth during the 2013-2014 year
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Goals1. Increase donor base
2. Leverage existing partnerships
3. Increase brand awareness
4. Improve mobile
experience
5. Streamline main site
6. Leverage search engine technology
7. Increase return on investment
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FocusEvents
Donations
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EventsBoot Event
Goal: utilize volunteers to garner support, funds, and awareness from skiers at the bottom of the slopes of partner ski resorts
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EventsProject Rounding Up
Goal: offer snow sport enthusiasts the chance to “round up” their purchase to a full dollar amount with the difference going to SOS Outreach
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EventsSlopes for SOS Outreach
Goal: for every donation a skier/snowboarder makes, Vail resorts will match their fixed donation
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Current Website
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Google Analytics
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Google Analytics
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Updated Website
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MobilePassed Google’s mobile-friendly test
Changes on the website will update the mobile site
Streamlined more efficiency
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Events Page
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SEO- Events PageSUGGESTED KEYWORDS:
Need to be tested and retested for effectiveness Events
Keyword Avg. Monthly Searches Competition Suggested Bidthings to do in denver 22,200 Low $2.23vail resorts 6,600 Low $3.42things to do in colorado 3,600 Low $0.57colorado ski resorts 1,000 Low $5.34colorado events 880 Low $2.49vail ski 390 Low $0.96
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Google Trends
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Google Trends
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Google Trends
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Google Trends
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AdWords Campaign
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Donations Page
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Donate Form
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SEO- Donations PageSUGGESTED KEYWORDS:
Need to be tested and retested for effectiveness Donate
Keyword Avg. Monthly Searches Competition Suggested Biddonation 40,500 Medium $3.60donate 40,500 Medium $5.29donations 14,800 High $4.89fundraising 60,500 Medium $2.62non profit organizations 40,500 Medium $4.04charity 90,500 Medium $5.54
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Google Trends
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Google Trends
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AdWords Campaign
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Budget
Resulting in $1,764,810 in donations
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Questions?