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sound business : giving your brand a voice - then teaching it to sing
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© iV 2014
branding
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© iV 2014
branding
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Don’t Leave Home Without It
branding
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branding
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audio branding
ux / uibrand theme
product sound
mnemonic
brand voice
soundscapes
advertising sound
branded audio content
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© iV 2014
audio branding
sight sound?
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audio branding
relative importance
41%58%
sight sound
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© iV 2014
audio branding
marketing expenditure12%
84%
sight sound
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sound benefitscommunicates on a deep emotional level
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© iV 2014
sound benefits
speaks a universal language
communicates on a deep emotional level
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© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
![Page 13: Sound Business: Giving Your Brand A Voice - Then Teaching It To Sing](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4e4701a28ab31748b4647/html5/thumbnails/13.jpg)
© iV 2014
sound benefits
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
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© iV 2014
connects us
creates meaningful associations
speaks a universal language
communicates on a deep emotional level
acts on our physiology
sound benefits
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recognition
equity
engagementidentity
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management
ROI
sound business
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behaviorrecognition
equity
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ROI
sound business
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intuitionart
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sound strategy
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sciencedata
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sound strategy
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andart science
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sound strategy
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© iV 2014
sound strategy
strategist
creative director
behavioral economist
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70% redemption rate
30% increase in engagement
© iV 2014
the power of sound
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29% increase in sales16% increase in traffic
© iV 2014
the power of sound
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130% increase in sales
© iV 2014
the power of sound
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© iV 2014
the power of sound
27% increase in sales
![Page 25: Sound Business: Giving Your Brand A Voice - Then Teaching It To Sing](https://reader030.vdocument.in/reader030/viewer/2022032420/55a4e4701a28ab31748b4647/html5/thumbnails/25.jpg)
© iV 2014
the power of sound
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© iV 2014
the power of sound
11% decrease in sales