Download - Sound & Clouds: Reboot 10 Talk
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On Sounds & Clouds
Alex & Eric, Reboot 10
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?[ Disclaimer ]
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1It’s Not
About Free
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What’s The Fuss About?
FREENOT
FREE
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Kick Ass Factor
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Generosity?
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2It’s About The Light,
Not The Bulb
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The licensing spree has begun...
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Diz is social?
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soundcloud.com/forss/flickermood
discobelle.net/music/dropboxv26/Turn_It_Up.mp3
spotify.com/track/6nFNSuVrBNqZ2Qe2TwZZ4G
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It’s like a concert
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3Any Sufficiently
Interesting Context Is Indistinguishable
From Content
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Kelly’s Generatives
‣ Immediacy
‣ Personalization
‣ Interpretation
‣ Authenticity
‣ Accessibility
‣ Embodiment
‣ Patronage
‣ Findability
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The Most Relevant Copy
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“Context Is The New Content”
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4Quality Means
Relevance
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Old world!Attention is abundant
Distribution channels are scarce
New world!Distribution is unlimited
Attention is scarce
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Snowballs!
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5More Gloves For Rolling Snowballs
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Drop In The Ocean
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Pre-Released Music
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Letting People In
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Things Are Happening In The Glove Space
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6Sounds & Clouds
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iPhoto != Flickr
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10 seconds != 1 second
Speed matters
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∑All In All
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All In All
1. It’s Not About Free
2. It’s About The Light, Not The Bulb
3. Any Sufficiently Interesting Context Is Indistinguishable From Content
4. Quality Means Relevance
5. More Gloves For Rolling Snowballs
6. Sounds And Clouds
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Alexander Ljung, [email protected], soundcloud.com/alex
Eric Wahlforss, [email protected], soundcloud.com/eric
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soundcloud.com/guestlist/rebootinvitez?
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Fitting The Life Cycle of a Track in The Music Ecosystem
Private Public
Music Consumers can
Listen via their player
through the API
Artist Partners supply
retailers wt tracks in the
format they require
Artist Partners can
submit the track to other
consumption platforms
Music is published and
promoted through the
Social Networks
From a single sound sent privately between two
artists…
…through promotion of un-released tracks to industry and
tastemakers…
…to a full cloud across the web centered around the
artist’s track
…and back again through easy track accessibility that leads to
more derivative works
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