• Monitored coverage for the recently dispatched press release on construction commencement
• Reviewed and translated interview opportunity with Al Bayan
• Shared costs for PR activities in India
MAIN ACTIVITIES
• Secured and facilitated interview opportunity with Mergermarket.com
• Secured and facilitated interview opportunity with Al Bayan
MEDIA OPPORTUNITIES
• Approvals on media monitoring costs • Ongoing proactive pitching of interviews/features for
senior executives
• Planning for 2017
IN THE PIPELINE
SUMMARY
In the month of December 2016, SP International Property Developers garnered media traction through print and online outlets across Tier 1 publications in the GCC. In total, SP International Property Developers has been covered extensively in 4 print outlets including 7 Days, Al Bayan, and Khaleej Times and in 11 online portals including Meconstructionnews.com, Zawya.com and Albayan.ae.
The tonality of all the articles is positive with a strong key message
penetration about the deveopers commencing implementation of
its first real estate project in the UAE
COVERAGE HIGHLIGHTS & ANALYSIS
17%
83%
Distribution of medium
Print Online
74%
26%
Language Distribution
English Arabic
COVERAGE SNAPSHOT: PRINT Date Publication Country Circulation
05 Dec, 2016 Al Bayan “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE
UAE 88,800
06 Dec, 2016 7 Days Work starts on Imperial Avenue project in Downtown Dubai
UAE N/A
06 Dec, 2016 Khaleej Times Shapoorji Pallonji starts construction of its first ME project
UAE 96,150
Dec, 2016 Gulf Property Shapoorji Pallonji starts Dh1.6bn project in Dubai
UAE 20,000
COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors
04 Dec, 2016 Menaherald.com “Shapoorji Pallonji” commences implementation of construction work for its first real estate development in the Middle East Click here for the online version
N/A
04 Dec, 2016 Meconstructionnews.com India’s Shapoorji Pallonji starts work on first Mideast project Click here for the online version
N/A
04 Dec, 2016 Zawya.com India's Shapoorji Pallonji commences construction of first real estate project in the Middle East Click here for the online version
1,534,746
05 Dec, 2016 Amwal-mag.com “Shapoorji Pallonji” launches its first project in Dubai Click here for the online version
118,104
05 Dec, 2016 Albayan.ae “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE Click here for the online version
559,140
05 Dec, 2016 Zawya.com “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE Click here for the online version
1,534,746
05 Dec, 2016 Thebig5hub.com Construction begins on $350 million Imperial Avenue by Shapoorji Pallonji Click here for the online version
N/A
05 Dec, 2016 Khaleejtimes.com Shapoorji Pallonji starts construction of its first ME project Click here for the online version
3,813,327
COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors
06 Dec, 2016 Zawya.com Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version
1,534,746
06 Dec, 2016 7days.ae Work starts on Imperial Avenue project in Downtown Dubai Click here for the online version
N/A
06 Dec, 2016 Linkedin.com Shapoorji Pallonji starts construction of its first ME project Click here for the online version
N/A
06 Dec, 2016 Dramtna.com Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version
N/A
06 Dec, 2016 Lookup.ae Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East Click here for the online version
127,970
07 Dec, 2016 Uaezoom.com “Shapoorji Pallonji” launches “Imperial Avenue” project at a cost of 1.2 billion dirhams in Dubai Click here for the online version
N/A
12 Dec, 2016 Eyeofriyadh.com “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019 Click here for the online version
953,637
12 Dec, 2016 Tradearabia.com Shapoorji Pallonji begins work on flagship Mideast project Click here for the online version
601,236
12 Dec, 2016 Gulfpropertyme.com Shapoorji Pallonji starts Dh1.6bn project in Dubai Click here for the online version
5,243
COVERAGE SNAPSHOT: ONLINE Date Publication Unique Visitors
12 Dec, 2016 Dubaiinformer.com India's Shapoorji Pallonji commences construction of first real estate project in the Middle East Click here for the online version
N/A
15 Dec, 2016 Arabianbusiness.com Indian construction firm to start work on $350m Dubai project Click here for the online version
1,263,275
PRINT COVERAGE Publication: Al Bayan
Date: 05.12.2016
Language: Arabic
Page: 06
Circulation: 88,800
Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE
PRINT COVERAGE Publication: Khaleej Times
Date: 06.12.2016
Language: English
Page: 23
Circulation: 96,150
Headline: Shapoorji Pallonji starts construction of its first ME project
PRINT COVERAGE Publication: Gulf Property
Date: December, 2016
Language: English
Page: 62-65
Circulation: 20,000
Headline: Shapoorji Pallonji starts Dh1.6bn project in Dubai
ONLINE COVERAGE Online Portal: Menaherald.com
Date: 04.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji” commences implementation of construction work for its first real estate development in the Middle East
ONLINE COVERAGE Online Portal: Meconstructionnews.com
Date: 04.12.2016
Language: English
URL: Click here for the online version
Headline: India’s Shapoorji Pallonji starts work on first Mideast project
ONLINE COVERAGE Online Portal: Zawya.com
Date: 04.12.2016
Language: English
URL: Click here for the online version
Headline: India's Shapoorji Pallonji commences construction of first real estate project in the Middle East
ONLINE COVERAGE Online Portal: Amwal-mag.com
Date: 05.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji” launches its first project in Dubai
ONLINE COVERAGE Online Portal: Albayan.ae
Date: 05.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE
ONLINE COVERAGE Online Portal: Zawya.com
Date: 05.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji” commences implementation of its first real estate project in the UAE
ONLINE COVERAGE Online Portal: Thebig5hub.com
Date: 05.12.2016
Language: English
URL: Click here for the online version
Headline: Construction begins on $350 million Imperial Avenue by Shapoorji Pallonji
ONLINE COVERAGE Online Portal: Khaleejtimes.com
Date: 05.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji starts construction of its first ME project
ONLINE COVERAGE Online Portal: Zawya.com
Date: 06.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East
ONLINE COVERAGE Online Portal: 7days.ae
Date: 06.12.2016
Language: English
URL: Click here for the online version
Headline: Work starts on Imperial Avenue project in Downtown Dubai
ONLINE COVERAGE Online Portal: Linkedin.com
Date: 06.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji starts construction of its first ME project
ONLINE COVERAGE Online Portal: Dramtna.com
Date: 06.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji starts construction of its first ME project
ONLINE COVERAGE Online Portal: Lookup.ae
Date: 06.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji Commences Construction of First Real Estate Project in the Middle East
ONLINE COVERAGE Online Portal: Uaezoom.com
Date: 07.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji” launches “Imperial Avenue” project at a cost of 1.2 billion dirhams in Dubai
ONLINE COVERAGE Online Portal: Eyeofriyadh.com
Date: 12.12.2016
Language: Arabic
URL: Click here for the online version
Headline: “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019
ONLINE COVERAGE Online Portal: Tradearabia.com
Date: 12.12.2016
Language: English
URL: Click here for the online version
Headline: “Shapoorji Pallonji”: “Imperial Avenue” in Dubai will be ready for delivery in October 2019 Shapoorji Pallonji begins work on flagship Mideast project
ONLINE COVERAGE Online Portal: Gulfpropertyme.com
Date: 12.12.2016
Language: English
URL: Click here for the online version
Headline: Shapoorji Pallonji starts Dh1.6bn project in Dubai
ONLINE COVERAGE Online Portal: Dubaiinformer.com
Date: 12.12.2016
Language: English
URL: Click here for the online version
Headline: India's Shapoorji Pallonji commences construction of first real estate project in the Middle East
ONLINE COVERAGE Online Portal: Arabianbusiness.com
Date: 15.12.2016
Language: English
URL: Click here for the online version
Headline: Indian construction firm to start work on $350m Dubai project