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Navigating the World of Technology and Social Media in
SeminaryPresented by: Jennielle Strother, VP of Enrollment ManagementNancy Springer-Baldwin, VP of Communications
Seminary of the Southwest
ATS – SPAN ConferenceApril 19, 2012
#SPAN12
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Session Outline
•Pre-Session Survey Results
•Seminary of the Southwest’s Social Media Strategy
•How we implement it every year.
•Best Practices Jam Session
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Pre-Session SurveyHere are the results of the Pre-Session survey we administered:
(Over half of session attendees responded)
100%
Does your institution use social media?
Yes No Not sure
No60%
Not Sure40%
Does your insti-tution have a so-
cial media strategic plan?
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Admissions/EM
32%
Communications14%
Dev/IA5%
Marketing9%
Multiple Depts32%
Stud Svcs5%
IT5%
Which office at your institution is responsible for social media?
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Conversation
Promote Others
Self Promo
Seminary of the Southwest’s Social Media Philosophy
We created simple visual in order to focus on our goals.
Once the team understood this concept, the ideas started flowing.
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Write your strategic plan
Don’t reinvent the wheel.
Add your Social Media initiatives in departmental plan.
Include: Objectives, Responsibilities, Timeline, Budget, Assessment
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Strategy: Increase social media presence at seminary events.
Description: Publicize seminary events on Southwest’s SM platforms. Include a hashtag so that twitter followers can participate, invite Facebook users to “tune in”, encourage current students to post.
Goals:•Live blog XX event•Live blog XX event•Live blog XX event•Increase interactions on facebook by XX amount. •Track URL clicks to website and increase by XX% from one event to another.
Responsibility:Marketing, Enrollment, Communications
Timetable:• September
• 1st: Secure student liveblogger• 6th: Student liveblogs (etc…)
Budget: Assessment:•Monthly FB, Twitter URL, Google Analtyic reporting•Event hashtracking reports•Storify reports
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Social Media Survival Guide
1.Know who you are. Know your story. Know your brand.
2.Put the right people on the team3.Start small4.Create buy-in…tell the story, back it up
with data.5.Assess Often – Successes and Failures6.Use your instincts
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Know who you are. Really.
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Put the right people on the team.
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Be realistic. Start small.
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Tell the story. Back it up.
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Assess Often
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Build your social media instincts
by using social media.
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Best Practices