Transcript
Page 1: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014
Page 2: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject brief

+ the largest network of Millennial philanthropists in the world

+ crowd-sources donations, pro bono services, and connections

for investment in grassroots women's organizations both

locally and globally

+ fresh perspective on first run experience for new users and on-boarding

+ target devices: website or tablet

background

challenge

Page 3: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject challenges

+ nav scheme not intuitive for new users+ does not reflect dynamism of Spark+ login purpose is unclear

Page 4: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERproject challenges

+ top nav could be clearer+ member benefits and levels don’t link well

Page 5: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

target users PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER

Sparksf.org is an online portal for Sparkmembers, grantees, partners, sponsors, and anyone interested

in joining or participating in the organization.

Page 6: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

goals PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER

The new Spark website features a strong sense

of the mission and cause with featured

personal stories, a clear call to action with various simple ways to get involved as a

member or event attendee, and a dynamic

feel that appeals to both genders.

Page 7: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPER(:(01.13.13competitive analysis

Page 8: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13competitive analysis

DYNAMIC; EMOTIONAL TIE

CLEAR SENSE OF THE MISSION/ORG

STRONG PRESENTATION OF VALUES & IMPACT

Page 9: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPER : 01.13.13competitive analysis

INCORPORATION OF NEWS AND SOCIAL

DYNAMIC

SOCIAL MEDIA FEED

Page 10: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

survey

Page 11: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERsurvey results

30% found Spark online

70%heard about Spark

through friend orat an event

Page 12: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERsurvey results

said the cause was an important motivator for joining and/or staying a member

100%

Page 13: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERmember survey

why spark?

cause

“Liked'the'idea'of'empowering'women's'organizations...”'

“I've'been'lookingfor'a'compelling'women's'organization'where'I'felt'I'could'contribute...”

“The'women'that'I've'met'and'the'grantees'that'we've'worked'with....(motivate'me'to'stay'involved)”

leadershipopportunity“Spark'offered'an'opportunity'to'improve'skills'I'could'use'professionally,'while'helping'women'at'the'same'time.”

community

“'I'also'really'like'the'opportunity'to'network'and'meet'interesting'new'people.”

“'The'mixture'of'social'and'intellectual'women.'It'went'beyond'the'simple'social'women's'group.”

Page 14: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERbrand attributes

igniting change

dynamic

member driven

empowering

authentic

leadership

Page 15: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

sf.orgideation & prototyping

Page 16: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERideation

Page 17: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERpersonas

anna the super member���38, single���college educated���exec. assistant at Salesforce

SPARK(INVOLVEMENT

����has been a Spark member for 3 years���her main reason for joining was because she is passionate about women’s issues and wanted to contribute����participates in board meetings and most of all events

TECH(&(SOCIAL(LIFE

����always on the computer or iphone����active on Linkedin����busy in her professional social life, often attends work happy hour and other local events such as book club

“One%time,%my%co-workers%

and%I%poll%our%remaining%

FSA%money%and%used%it%to%

purchase%$300%worth%of%

health%supplies.%With%

Spark’s%assistance,%we%

donated%these%supplies%to%

a%local%women’s%shelter.”

Page 18: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERpersonas

paul the tech guyt��32, marriedt��college educatedt��developer at Zendesk

SPARK INVOLVEMENT

t��a new Spark member, joined after attending an eventt���serves as a digital strategy committee membert���attended Spark social events with his wife, who is a member

TECH & SOCIAL LIFE

t���main devices are iphone, ipad and laptopt���active on twitter and facebook but doesn’t post, always plugged in with the latest in technologyt���attend tech meet ups and conferences

“Saw Spark posted on

Facebook that they needed

laptops for a grantee. I

pulled out an old laptop,

installed new software and

delivered to the grantee

right before her flight back

to Zimbabwe. That was

pretty cool.”

Page 19: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERpersonas

natalie the networkert��26, singlet��college educatedt��studio producer at Levi’s

SPARK INVOLVEMENT

t��not yet a Spark membert��new to the bay area and wants meet other like minded professionals and learn more about foundation work

TECH & SOCIAL LIFE

t���main devices are iphone and laptopt���active on twitter, facebook always plugged in to current eventst���B�TPDJBM�CVUUFSnZ �PGUFO�BUUFOE�NFFU�VQT �HBMMFSZ� openings, dance lessons and museum events

“My college friend invited

to attend the Black and

Pink ball at the W hotel a

couple years ago, it was

one of the best party I’ve

ever been to in SF. I met

so many great people

there. It was a blast!”

Page 20: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERuser journey

Page 21: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERcommittee meeting

Page 22: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERinitial concepts

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Event Committee NYCI`�(THUKH�)YVJR

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Spark grantee, Women LEAD, is featured in The Guardian!I`�:OHUUVU�-HYSL`

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NEWS

Spark grantee, Women LEAD, is featured in The Guardian!I`�:OHUUVU�-HYSL`

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NEWS

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Page 23: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERprototype

http://bit.ly/uxsparksf

Page 24: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED BY GENERAL ASSEMBLY UXDi STUDENT TEAM : STEPHANIE LEE & ALLISON COOPERnext steps

next steps:

we are excited to work with Spark after the courseis finished to implement the final designs in Wordpress, including working with the board,digital strategy committee and staff on:

+ final copy + visual brand guidelines+ setup in the new template

Page 25: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

but wait...

Page 26: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop

Page 27: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop

what are the opportunities?

Page 28: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop

what are the opportunities?

Page 29: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

PRESENTED(BY(GENERAL(ASSEMBLY(UXDi(STUDENT(TEAM(:(STEPHANIE(LEE(&(ALLISON(COOPERthe spark engagement loop

what are the opportunities?

buddysystem

membersrecognition

colorbuttons

digitalwelcome

kit

Page 30: Sparksf.org Redesign - Final Presentation Jan. 22nd, 2014

Stephanie Lee [email protected]

Allison Cooper [email protected]

thank you


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