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Positioning the Mindanao Cocoa Brand for High Value and High Quality Production
Kakao Konek Davao, Philippines Nov 21-23 2012
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Agenda
• Global Cocoa Update
• Asia Opportunity
• Philippines: The Vision
• Value Focus: Productivity, Quality, Certification
• Sustainable Cocoa: Farmers First
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v
West Africa is nearly 70% of the world supply
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Cocoa is in crisis
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5.0
4.75
4.5
4.25
4.0
3.75
3.52010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020
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ECONOMIC ISSUES
SOCIAL ISSUESENVIRONMENTAL ISSUES
DECLINING COCOA YIELDS AND QUALITY
Cycle of Decline
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Asia: Double Digit Growth in Chocolate Consumption
But still depend on Africa for fermented quality cocoa beans
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Philippines is strategic to meet Asia’s need for quality, certified cocoa
Vision: By 2020, 100,000 mt of
quality certified cocoa from Philippines
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9
Research Capability
Transfer of Technology
Fertiliser Pest & Disease
Mgt Good Agri
Practices
Policy: Nursery
Value chain
Policy Export standard Post harvest
processing
Social compliant
Environment compliant
Productivity
2kg/tree
Quality
Meet National Standard
Certification
UTZ/RA
As we scale up, focus on 3 key areas:
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Improved Qualityof Life
Win for The Farmer
Win forProducingCountries
Win for The Chocolate Industry
Win for The Consumer+ + +
Farmer IncomeProductivity
Reinvestment
3 xis proven
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3 xis proven
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• Sulawesi farmer Haji Hassan• Training, grafting and fertilizer• From 0.7 to 2.7 tons/ha in 2 years• Tripled his annual profit to US $5000.
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CDC
X 100 Farmers
X 20 CVCs
CVCCVC CVC CVCCVC
Will reach 2,000 farmers
Cocoa Development Center + Cocoa Village Center:Deliver “Productivity & Quality” Package to Farmers
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First CDC in Philippines…….More to come
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No One Can dothis alone!!
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Private Sectors
Development Partners
Central Government & Agencies
Provincial Government & District Leaders
Thriving Cocoa Sector Driven By
Productivity, Quality and
Collaboration
COLLABORATION – the New Competition
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Let’s accelerate our commitment to a 100,000t sustainable cocoa sector by 2020