Download - Speaking to Inform
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SPEAKING TO INFORM
What you must know to pull off an excellentInformative Speech
The purpose of the informative speech is to provide interesting, useful, and unique information to your audience.
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WHAT AGAIN IS THE PURPOSE OF THIS SPEECH?
• Tell our audience something that they don’t already know!
• Audience may have some general knowledge of subject, you will provide a more in-depth analysis.
• Narrow your topic to a manageable size to fit 6-8 minutes.
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IS IT ONLY POSSIBLE TO INFORM?
Can be a mixed motive for speecho New information + persuasive influenceo Example: Your speech might be about
kickboxing, but you might be slightly trying to convince us why it is the best workout or why we should try it.
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TYPES OF INFORMATIVE SPEECHES
• Speeches abouto Objectso Processeso Eventso Concepts
These are more abstract
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THE IMPORTANCE OF THE INTRODUCTION
• We will develop this more later but getting off to a good start is huge!
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ESTABLISH ETHOS (CHARACTER OF THE SPEAKER)
• SELL YOURSELF!• Prove yourself as the
experto Make it evident that you
researched and are prepared
o Most likely you are an “eyewitness” to your topic
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REACT TO FEEDBACK
• Look for audience reactiono Are they getting it?o Are they still with you?o Pay close attention to audience
Look for signs of understanding, puzzlement, disagreement
ADJUST ADJUST ADJUST!
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MAKE SMOOTH TRANSITIONS
• Well- planned = smooth, flowing speech
• Poorly planned = jerky, disconnected mini-speeches
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BODY OF INFORMATIVE SPEECH(THE MAIN PURPOSE OF THE SPEECH)
• Here is where the central message is completely developed
• How do you keep attention during the middle of speech?
• Sprinkle attention getters throughout speech
• Get close to your audience
• Be energized and enthused yourself
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FINISHING THE INFORMATIVE SPEECH
• Summarize main pointso Restate message in brief form
• Put it all together before you sit down
• Brief but powerful
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THE GOAL: SHED LIGHT ON A BRAND NEW TOPIC
1. Experience2. Observation3. Research
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THE INTRODUCTION IS MOST IMPORTANT!
• Gain audience’s attentiono HUMOR o SUSPENSE
Build quickly / tease the audience
o NARRATIVE Keep short and to the
pointo SHOCK TECHNIQUE
Startling statement
STEP ONE
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BUILD INTEREST IN YOUR TOPIC
• Building interest is not the same as gaining attention.
• Ask a question (or a series of questions)
• Directly challenge your audience
• Start with a quotation
STEP TWO
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PREVIEW THE TOPIC
• “Clue audience in”• Principal purpose of
speech is to teach. WELL,tell them what you will be teaching them about!
STEP THREE
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APPLY MESSAGE TO AUDIENCESTEP FOURAudience asks:
• What do I stand to gain from listening?
• Why should I be interested?
• What is this topic’s significance to me?