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© 2017 Guideposts ConfidentialAugust 1, 2017
Sponsored Series in Guideposts Magazine
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Example shown:
Home Instead Senior Care sponsorship
of Caregivers series in Guideposts
including Home Instead-sourced expert
advice for “edvertorial” page
Sponsored Series includes:
Sponsorship of a series or feature
Adjacent Expert Page “edvertorial”
Adjacent brand ad
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© 2017 Guideposts ConfidentialAugust 1, 2017
Digital Sponsorship on Guideposts.org
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Digital Sponsorship includes:
20% SOV of Guideposts.org
100% SOV in Sponsored Hub,
banners and branding
Sponsored custom content in
Hub
Social Media and ENL drivers
Enewsletter sponsorship
Custom Eblasts to Guideposts
Valued Partners file
Example shown:
Home Instead Senior Care
sponsorship of Caregiving hub
on Guideposts.org
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© 2017 Guideposts ConfidentialAugust 1, 2017
Digital Sponsorship examples (cont’d.)
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Social Media Post Enewsletter Custom Email
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© 2017 Guideposts ConfidentialAugust 1, 2017
Sponsored Booklet
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© 2017 Guideposts ConfidentialAugust 1, 2017
Affinity Direct Mail Program/Database Modeling
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© 2017 Guideposts ConfidentialAugust 1, 2017
Affinity Page Ads and Inserts
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