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2011 PROGRAMME
31 Aug - 01 Sept 2011, Munich
Presenting partner Premium partners
Innovation & Technology
Major Events
Construction & Operation
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www.sports-venue-summit.com2
Its well worthwhile!Franz Beckenbauer
73,067! There have never been as many spectators in womens football
than there were at the opening game of the 2011 FIFA Womens World
Cup. What an atmosphere in Berlins Olympic stadium! This once again
shows how one can benefit as a nation after a unique sporting event such
as the 2006 FIFA Football World Cup from the euphoria among the
general public, from the organisational structures that were set up, and
from the modern sports venues.
These experiences should above all motivate those in the midst of pre-
paring for such a major sporting event. Whether it be Brazil for the 2014
FIFA Football World Cup and the 2016 Olympics, France for the UEFA
EURO 2016, or Russia as the host of the 2018 World Cup, they must all
create a reliable infrastructure for their events, which also satisfies the re-
quirements of subsequent everyday league usage. Given that some of the
stadiums do not have a home team and therefore are not used regularly,it is all the more crucial to ascertain before the event how the stadiums
and arenas can be used sustainably after such competitions are over.
The example of the 2011 Womens World Cup should also encourage
those, who are still reluctant to submit a bid for such a major sporting
event. Those who think of tomorrow today already will find themselves
still reaping the fruits of their labour years later. It therefore gives me
great pleasure to support the 5th SPONSORs Sports Venue Summit whe-
re participants can learn first-hand of the requirements being made of
future event hosts from associations such as FIFA, the international ama-
teur basketball federation (FIBA), the international swimming federation
(FINA) and the German Olympic sports confederation (DOSB). At the
same time, the conference is also an important platform for exchanging
on aspects such as business models for sports venues, ticketing, catering
and energy management.
I am delighted that the Sports Venue Summit brings greater transparency
to the industry.
Greeting
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Common ground and unique featuresJoachim E. Thomas, President, Association of German Stadium
Operators (VdS) & Managing Director, Olympiastadion B erlin GmbH
Those who have already concerned themselves with the maintenance of
high-performance sports pitches while taking the technical capabilities,
the environmental conditions that prevail at the location in question
and the different structural conditions in stadiums into consideration
know that it is a science in itself, and that top results can sometimes be
achieved in various different ways.
One thing is expected of turf above all else: it must be beautifully green.
And the more special and individual the conditions are at a specific
stadium, the more important it is t o acquire and use specialist expertise.
The knowledge transfer necessary for this successfully takes place in a
unique and cooperative manner within the VdS, the association which
brings together the operators of German stadiums with a minimum
spectator capacity of 20,000 that have been approved for i nternational
sporting events such as national football matches, concerts and othermajor events. The multitude of day-to-day issues they have in common
from facility management and the consequences of the discontinuati-
on of radio frequencies through to the compliance of sponsorship acti-
vities are regularly discussed in detail. Future-oriented aspects such as
ecological development, the conservation of resources, efficiency and
sustainability also feature on the agenda.
The SPONSORS Sports Venue Summit has developed into an industry
meet of international significance, and is therefore the ideal platform
for our members to explore the various issues in detail with the industry
specialists in attendance, to expand their personal networks, or simply
to identify the service provider that best meets their needs.
As President of the VdS, I am therefore particularly pleased that we
will hold one of our meetings at the Allianz Arena in Munich during this
years SPONSORS Sports Venue Summit for the very first time.
I wish all conference participants a pleasant and inspiring exchange.
www.sports-venue-summit.com4
Major tasks ahead, little timeDr. Jrgen Friedrich, Managing Director, Germany Trade and Invest
From small desert state to World Cup host, somewhat bland capital ci-
ty to an intriguing metropolis, modest infrastructures to a modern role
model for other nations. And all this is to be achieved in the space of just
eleven years. Qatar is essentially planning to reinvent itself as a modern
state literally overnight. These are grand plans that require a great deal
of commitment and promise exceptional opportunities.
A total of around 4 billion US dollars is to be invested in the construction
of stadiums if the FIFA Football World Cup takes place in the summer as
usual. Should the event be postponed until the winter, the stadiums will
cost considerably less, as the elaborate cooling systems will virtually be
eliminated. The investments in sports arenas are proverbially peanuts
when compared with the planned infrastructure measures however. A
total of 15 billion US dollars is to be spent on the road projects, which
have already been announced; approximately 9 billion US dollars on the
new airport, with 28 billion US dollars being invested in the freight andpassenger networks that are to be built alone. There is also the metro sy-
stem planned for Doha and the huge investments in the real estate sector.
The countrys ports are also not to be forgotten: Ras Laffan Port, which
is already the largest export port for liquid gas, is to be expanded even
further. A new deep-water port is also being planned: Qatar wants to
become one of the most important regional logistics hubs.
Particularly the preparations for the World Cup are likely to prove a feat.
Even in an absolute monarchy, such large investments must be discussed
within the influential families. In addition, as many young Qataris as pos-
sible are to be involved in the preparations for the World Cup and thus
assured a stable job. The consequence is likely to be that the negotiation
phase will tend to be protracted and the building phase all the more
hectic. This could hold one advantage for the companies involved: the
previously budgeted investments could well increase.
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Greeting
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Speakers
www.sports-venue-summit.com6 www.sports-venue-summit.com 7
Hauser, Michaelmhm consult
Albaredes, Gilles
Crystal CGGreat Britain
Hill, Jack
Cowboys StadiumUSA
Eilers, PeterImtech
Althoff, StephanDeutsche Telekom
Hink, WilliDFB
Emberger, Martin
Alpine
Ankri, Agnes
Stade Vlodrom MarseilleFrance
Hopp, Daniel
SAP-Arena
Fyvie, Gordon
Lagardre Unlimited StadiumSolutionsFrance
Langlet, Jrome
Lagardre UnlimitedLive Entertainment
France
Curtius, Friedrich
DFB
Heidemann, Thomas
CMS Russia
Kowalewski, Martin
Bayer Leverkusen Marketing
Bll, MartinGermany Trade & Invest
Dzuirzynska-Leipert,
LidiaCMS Cameron McKennaPoland
Baumann, Kai
ESPRIT arena
Jung, Andreas
FC Bayern Mnchen
Geerken, Axel
VfL Gummersbach
Bienhaus, Axel
Albert Speer & Partner
Grass,
Andreas Ludwig
Allianz
Kind, MartinHannover 96
Braun, MartinImtech
Haderer, Karoline
Entega
Kirchner, Michael
DFB
Lemke, Stephan
Stadthalle & StadionBraunschweig
Hilke, Joachim
Hamburger SV
Daniel, XavierEURO 2016France
Bartels, Robin
Deutsche Bank
Cramer, Markus
Atkon
Gagg, WalterFIFA
Gillin, GregWembley StadiumGreat Britain
Graf, BernhardEON Vertrieb
Hillebrand,
AndreasGVE Essen
Hommel, Oliver
Deutscher Sparkassen-
und Giroverband
Keling, Wolf-
gang
Transsolar
Markerink, Henk
IAVM
Quick, Hubert
Ingenieure Quick
Welling, MichaelRot-Weiss Essen
Meinhold, Dieter
former Qatar Football League
Stiegenroth,
Henning
Deutsche Telekom
Murphy, Martin
Aviva StadiumIrland
Strich, Denni
DFBNienhoff, Hubert
gmp Architekten von Gerkan,Marg und Partner
Thomas, Joachim E.
Vereinigung DeutscherStadionbetreiber& Olympiastadion Berlin
Prckl, ThomasVorstand Eintracht Frankfurt
Rettig, Andreas
FC AugsburgUhlig, Torsten
Signal Iduna Gruppe
Ritter, Nicolai
CMS Hasche Siglevan Hulst, Michael
EnecoNetherlands
Marculescu, Cornel
Federation Internationalede Natation (FINA)Romania
Schreyer-Bestmann,Sylle
CMS Hasche Sigle
Saha, Ray
AEG EuropeGreat Britain
Wehrle, Alexander
VfB Stuttgart
Schenk, Sylvia
Transparency InternationalWiedner, Thomas
Smartmachinesterreich
Roth, Ulrich
Roth & LorenzWassermann, Frank
Arena One
Leonhuser, Jens
Agentur Steilpass
Schiller, IngoHertha BSC Berlin Facilitator
Nickles, DieterSky Deutschland
Atamanenko,
Olexandr
Donbass Arena
Gil, FrdricStadt BordeauxFrance
Heselschwerdt,Michael
UEFA
Kishi, Hiro
Deutsche Telekom
Other speakers:
Herra, Marcin
OK Poland
Gerster, Martin
German Bundestag
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Conference news
www.sports-venue-summit.com8
From Dallas to Dublin to Germany: top speakers for this years
SPONSORS Sports Venue Summit range from representatives
of national and international companies to top decision-ma-
kers for sports venues, associations, clubs and leagues, some
of whom will travel half way around the globe to attend the
event. Among the speakers at this years event count Jack Hill
More than 60 national and international speakers to give exclusive insights
The contracts for the
twelve football stadiums
for the 2022 FIFA Foot-
ball World Cup in Qatar
are to be awarded at the
start of 2015, however
the battle for these has
n fact already begun. In-
deed, the contracts are
highly coveted after
all, the emirate on the
Persian Gulf wishes to
nvest around 3.7 billion
US dollars in new faci-
ities and refurbishment
projects. Entry into the Qatar market will not be easy for fo-
reign companies though: experts from Germany Trade & In-
vest (GTAI) believe the current legal situation will complicate
a great many aspects.
At the SPONSORS
Sports Venue Summit,
the business develop-
ment corporation will
outline how German
companies can best po-
sition themselves in the
battle for the World Cup
contracts. As a further
highlight, the GTAI will
host a two-hour work-
shop entitled Qatar
2022 on the morning of
the first conference day.
Given that the number of workshop participants is limited, in-
terested parties should register for this event by sending an
email to [email protected].
Workshop Focus on Qatar: Germany Trade & Invest explains the contract award process
The most important topics in the sports venue industry will
once again be covered in special interest forums at this years
Sports Venue Summit, enabling participants in-depth insights.
The forums will focus on aspects ranging from Catering and
hospitality to Sports venue business and content models,
Sustainability and International sports venue construc-
tion to Technology and innovations. Fascinating discussion
rounds and expert presentations will be offered as part of
each of the nine forums.
With Allianz at the fore as Presenting Partner and a further four
Premium Partners, the 5th Sports Venue Summit is sold out at
the two highest partnership levels for the first time. After Allianz,
Arena One, Imtech and Lagardre Unlimited Stadium Solutions
extended their long-standing partnerships, SPONSORS was de-
lighted to sign internationally-renowned law firm CMS Hasche
Sigle as a fourth Premium Partner for the first time. Its a similar
story for the exhibition area: all partner stands were also already
allocated before publication of the programme.
Nine special interest forums on everything fromcatering to sustainability of stadiums
Premium partners and exhibitors: conferencesold out at all partnership levels for the rst time
(former General Manager, Cowboys Stadium), Cornel Marcu-
lescu (Executive Director, FINA i nternational swimming feder-
ation), Martin Murphy (Stadium Director, Aviva Stadium), Ingo
Schiller (Managing Director, Hertha BSC Berlin), and Xavier
Daniel (Director of UEFA EURO 2016 stadium projects).
Jack Hill,
General ManagerCowboys Stadium
Cornel Marculescu,
ExecutiveDirectorFINA
Martin Murphy,
Stadium Director Aviva Stadium
Ingo Schiller,
Managing Director, Hertha BSC Berlin
Xavier Daniel,
Director Stadium Projects UEFA EURO 2016
Major meet in Munich: the 34 members of the Association of German Stadium Operators (Vereinigung deutscher Stadionbetrei-
ber, VdS) are to travel to the A llianz Arena to use the occasion of the 5th SPONSORS Sports Venue Summit for an association
meeting. Not only will they be able to take advantage of the unique conference atmosphere for an internal exchange; they will
also have the opportunity to inform themselves of the latest developments and trends in event concepts, new technologies
and marketing in the special interest forums. The Sports Venue Summit offers us the perfect conditions for holding important
Conference news
www.sports-venue-summit.com 9
Stadium operator meeting to be held at Sports Venue Summit 2011 for rst time
Six is the magic number: SPONSORS is proud to be able to
count on the support of top national and international part-
ners at the Sports Venue Summit. As at previous conferences,
all of the most important institutions in the German football
industry are represented by the event partners: the German
Football Association (DFB), German Football League (DFL)
and German record champions, FC Bayern Munich. The number
of celebrity supporters has grown at the fifth conference. Newadditions this year are the German Olympic Sports Confeder-
ation (DOSB), the European Stadium and Safety Management
Association (ESSMA), and the Association of German Stadium
Operators (VdS). Together they will allow all conference parti-
cipants to take advantage of their unique expertise.
New in 2011: six strategic partners affording unique expertise
SPONSORS and Arena One have a unique proposal:create your very own stadium tour and gain a
whole new insight into one of Europes most modern arenas. Five(!) Personal Guides will be availa-
ble at all times throughout both conference days. Plan a personalised tour
and receive exclusive glimpses behind the scenes in the following areas:
VIP boxes Press club zone
Technical department Players dressing rooms
Catering and much more on request
Register now to book your very own complimentary tour.
association-internal talks over a two-day period while at the same time meeting with all the major players in the sports venue
industry, explains Joachim Thomas, VdS President and Managing Director of the Olympiastadion Berlin GmbH. The VdS was
formed one year after the 2006 FIFA Football World Cup to represent the interests of stadium operators vis--vis national and
international associations, suppliers, agencies, organisers and other event service providers.
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Individual stadium tours on offer on both conference days
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REGISTRATION
REQUIRED!
Email [email protected]
to register.
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15:00 Forum
Sustainability
Presented by:
Programme overview | 31 August, 2011
www.sports-venue-summit.com10
14:00 Official conference start
14:15 Discussion
17:00 Speech
17:20 Speech
17:40 Get together & Networking
2012 Champions League final:
The economic impact of the final for the club and city
Andreas Jung, Executive Board, FC Bayern Munich
Michael Kirchner, Head of Organisation & Event Management, DFB
Michael Heselschwerdt, Head of Competitions, UEFA
The future is now:
Business case of the Cowboys Stadium and what Europe can learn
Jack Hill, General Manager, Cowboys Stadium
Quo Vadis Stadium? Development in stadium construction
Hubert Nienhoff, gmp Architekten von Gerkan, Marg und Partner
ENGLISH
15:00 Forum
Catering & hospitality
10:00 Workshop
Focus on Qatar
In cooperation with:
15:00 Forum
Sponsoring & naming rights
Presented by:
1
2
3 1 2 3
REGISTRATION
REQUIRED!
Email [email protected]
toregister.
12:30 Lunch & Networking Break
16:30 Networking Break
14.05 Keynote
FacilitationDieter Nickles, Television Presenter
Welcome by the host
Marco Klewenhagen, Executive Editor-in-Chef, SPONSORS
Philipp Klotz, Head of Events & Business Development, SPONSORS
1
2
1 2
prsentiert von:
Programme overview | 1 September, 2011
www.sports-venue-summit.com 11
10:30 Speech
14:00 Keynote & discussion
12:30 Lunch & Networking Break
EURO 2016: Overview and status quo of the French stadium projects
Xavier Daniel, Director Stadium Projects, EURO 2016
One for the road: Are compliance issues destroying
the refinancing of sports venues?
Sylvia Schenk, Executive Board, Transparency International (Keynote)
Stephan Althoff, Head of Company Sponsoring, Deutsche Telekom
Dr. Friedrich Curtius, Office Manager General Secretariat, DFB
Joachim E. Thomas, Managing Director, Olympiastadion Berlin
& President, Association of German Stadium Operators (VdS)
Dr. Thomas Prckl, Executive Board, Eintracht Frankfurt
Gerster, Martin, Sports policy spokesman (SPD) and
a member of the finance committee
11:15 Forum
Technology & innovations
15:30 Forum
Advertising tools& marketing
15:30 Forum
New build projects
15:30 Forum
Ticketing & payment
11:15 Forum
Sports venue business
& content modelsPresented by:
11:15 Forum
International sports
venue constructionPresented by:
1
2
4
1 2
ENGLISH
33 4
10:00 1:1 Talk
From the windy Niedersachsenstadion to the modern AWD Arena: A journeythrough time to the professionalisation of club football with Martin Kind
Martin Kind, President, Hannover 96
5
5
6
10.00 Workshop
European Sports Venues
In cooperation with:
14:45 Speech
17.00 Networking
Preparations for UEFA EURO 2012
Marcin Herra, President, Board PL 2012ENGLISH
6
REGISTRATION
REQUIRED!
Email [email protected]
toregister.
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One size doesnt fit all:
Everything you need for successful third-party stadium usage
Frank Wassermann, Managing Director, Arena One
Special interest forums | 31 August, 2011
www.sports-venue-summit.com12
Catering & hospitality
15:00 16:30
Presenter www.arena-one.com
15:00 Speech The catering and hospitality concept
of the EURO 2016 stadium in Bordeaux
Frdric Gil, Director of Sport, City of Bordeaux
15:20 Speech
15:40 Speech
16:00 Speech Third-party marketing:
An arena operator share insides into his business case
Daniel Hopp, Managing Director, SAP Arena
From match day to everyday:
Boosting revenue with a new business model
Jens Leonhuser, Managing Director, Agentur Steilpass
FRENCH
Special interest forums | 31 August, 2011
www.sports-venue-summit.com 13
Sustainability
15:00 16:30
Sponsoring & naming rights
15:00 16:30
Presenter www.imtech.de
Presenter www.allianz.com
15:00 SpeechThe climate challenge of the 2022 World Cup in Qatar:Sustainable concepts between air conditioning and artificial clouds
Dr. Wolfgang Keling, authorised representative, Transsolar
15:15 Speech
15:45 Speech
16:00 Discussion
Demolition vs. refurbishment: When is energetic refurbishment worthwhile?
Peter Eilers, member of the management team, Imtech Deutschland
Sustainability at major events: Outlooks for the 2014 World Cup
Walter Gagg, Director of Stadiums and Security, FIFA
Why sustainability is increasingly important for clubs
Karoline Haderer, Head of Marketing, Entega
Peter Eilers, member of the management team, Imtech Deutschland
Andreas Rettig, Manager, FC Augsburg & member of the executive board of the league association
Conclusion and outlooks of Green Goal: The DFBs plans
Willi Hink, Director, DFB
15:30 Speech
Taking a new approach:The potential of social media for naming rights
Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE
Naming rights and the effects on the club brand
Joachim Hilke, Board member, Hamburger SV
Activation through digitalisation: How new media are
lending naming rights greater market penetration powerTorsten Uhlig, , Marketing Manager, Signal Iduna Group
Andreas Ludwig Grass, Head of Brand Experience Management, Allianz SE
Martin Braun, Head of Corporate Communication, Imtech Deutschland
From mobile marketing to loyalty:
How new technology can boost the impact of sponsorship
Thomas Wiedner, authorised representative, Smartmachine
15:00 Speech
15:15 1:1 Talk
15:55 Discussion
15:35 Speech
The emirate of Qatar wishes to invest around 3.7 billion US
dollars alone in the construction of the twelve stadiums for
the 2022 FIFA Football World Cup. Together with several
other industry experts, the business development corpora-
tion of the German Federal Ministry of Economics and Tech-
nology, Germany Trade & Invest (GTAI), will outline how
companies can win one of the coveted contracts. Just 50
places are available for this workshop, so please register your
nterest as soon as possible by [email protected].
Sharing knowledge an increasingly important concept in
the European sports venue industry. Countless associations
are supporting and professionalising a global experience ex-
change. Together with other international organisations, the
International Association of Venue Managers (IAVM) outlines
why it is worthwhile sharing European sports venues exper-
tise.
In cooperation with: www.gtai.com
Workshop: European Sports Venues
10:00 11:30
In cooperation with: www.iavm.org
Workshop: Focus on Qatar
10:00 12:00
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REGISTRATION
REQUIRED!
Email [email protected]
toregister.
REGISTRATION
REQUIRED!
Email [email protected]
toregister.
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Special interest forums | 1 September, 2011
www.sports-venue-summit.com14
Sports venue business & content models
11:15 12:45
International sports venue construction
11:15 12:45
Presenter www.lagardere-unlimited.com
Presenter www.cms-hs.com
11:15 Speech
11:15 Speech
Its a question of content
Which events will fill stadia and arenas in the future?
Gordon Fyvie, Managing Director, Lagardere Unlimited Stadium Solutions
Hunting white elephants: The stadium strategie for Major Eventsusing the example of Qatar 2022
Axel Bienhaus, Partner, Albert Speer & Partner
11:25 Speech
11:45 Speech
12:15 Speech
The business model of a multifunctional venue with a perfect pitch
Greg Gillin, Facilities Director, Wembley Stadium
Learning from today for tomorrow
Lidia Dzuirzynska-Leipert, Partner, CMS Cameron McKenna Warsaw
Dr. Nicolai Ritter, Lawyer, CMS Hasche Sigle
Sustainability: Which events are really worthwhile and why
Speech 1: Jrome Langlet, President, Lagardere Unlimited Live Entertainment
Speech 2:Joachim E. Thomas, President, Association of German Stadium Operators (VdS)
& Managing Director, Olympiastadion Berlin GmbH
The concepts and content models of international stadiums
Speech 1: Martin Murphy, Stadium Manager, Aviva Stadium
Speech 2: Alexander Atamanenko, General Director, Donbass Arena
The battle for million-euros contracts during major events:
Heres how to succeed
Martin Emberger, Director, Alpine Deutschland
Dr. Thomas Heidemann, Partner, CMS Russia
Dieter Meinhold, former Director of Sports, Qatar Football League
11:45 Speech
12:15 Discussion
ENGLISH
ENGLISH
ENGLISH
ENGLISH
ENGLISH
Special interest forums | 1 September, 2011
www.sports-venue-summit.com 15
Technology & innovations
11:15 12:45
Be
ijing
Olymp
ics
2008
,Digita
lImag
ing
Spec
ialis
ts
Crys
talCGInterna
tion
al,2011
New generation event staging: Digital innovations for Major Events
Gilles Albaredes, Managing Director, Crystal CG
The Eurovision Song Contest as the benchmark:
What other sports venues can learn from it
Kai Baumann, Technical Manager, ESPRIT arena
From Costcenter into Profitcenter:
sustainable development of venues in the Netherlands
Michael van Hulst, Senior Program Manager Stadium and Venues, Eneco
The start of a revolution:
How near field communication is changing stadium payment method
Oliver Hommel, Head of Cardstrategy and cardproducts, Deutscher Sparkassen- und Giroverband
11:15 Speech
11:40 Speech
12:20 Speech
12:00 Speech
ENGLISH
ENGLISH
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Ticket marketing rethink:
How Hertha BSC Berlin reached new target groups with Groupon
Ingo Schiller, Managing Director, Hertha BSC Berlin
Special interest forums | 1 September, 2011
www.sports-venue-summit.com16
Ticketing & payment
15:30 17:00
15:30 Speech
Taking the show on the road: What sports organisers can learn
from the example of the Take That tour
Sylle Schreyer-Bestmann, Lawyer, CMS Hasche Sigle
The end of the CTS monopoly:Other ways for clubs to manage ticketing
Michael Hauser, Managing Director, mhm consult
16:00 Speech Experiences from 2 years of the VfB fan card:
Lessons learned and potential
Alexander Wehrle, Consultant to the Board, VfB Stuttgart
16:30 Speech
16:45 Speech
Advertising tools & marketing
15:30 17:00
Off-pitch matters are decisive:
Sponsors and their approaches to advertising tools
Speech 1: Hiro Kishi, Head of Sport Sponsoring, Deutsche Telekom
Speech 2: Bernhard Graf, Head of Marketing, EON Vertrieb Deutschland
Arena check: Which stadium advertising works?
Ulrich Roth, Managing Director, Roth & Lorenz
One year of LED banners: What the switch in banner advertising
has meant for the DFB and sponsors
Denni Strich, Marketing Director, DFB
Enlightening LED banners:
How Bayer Leverkusen is being cast in a whole new light
Martin Kowalewski, Managing Director, Bayer Leverkusen Marketing
15:30 Speech
16:00 Speech
16:50 1:1 - Talk
16:20 Speech
Special interest forums | 1 September, 2011
www.sports-venue-summit.com 17
New build projects
15:30 17:00
15:30 Speech
15:45 Speech
16:15 Speech
16:00 Speech
Developing stadia for world events:
Stade Vlodrome reflections and beyondAgnes Ankri, Project, Stade Vlodrome Marseille ENGLISH
Opening new buildings in emerging markets:
Turk Telekom Arena Case StudyRay Saha, Regional Director of Operations, AEG Europe ENGLISH
The stipulations of international associations for Major EventsCornel Marculescu, Executive Director, Federation Internationale de Natation (FINA) ENGLISH
The German construction boom continues:
(1) Eintracht Braunschweig: Stephan Lemke,Managing Director, Stadthalle und Stadion Braunschweig
(2) VfL Gummersbach: Axel Geerken, Managing Director, VfL Gummersbach
(3) Rot-Weiss Essen: Dr. Michael Welling, Managing Director, Rot-Weiss Essen
Andreas Hillebrand, Managing Director, GVE Essen
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Host Partner
Presenting Partner
www.sports-venue-summit.com18
Contact:Eike Drte Brgel
Brand Communication Manager
Allianz SE
Kniginstr. 28
80802 Mnchen
+49 (0) 89 380 01 95 38
www.allianz.com
The Allianz Group is one of the worlds leading integrated finan-
cial service providers. Allianz is the market leading insurance
business in Germany and serves more than 76 million custo-
mers globally in around 70 countries. The reliability, service and
expertise of Allianz are sustained due to the dedication of the
companys some 151,000 employees. In the financial year 2010,
the Allianz Group achieved an overall turnover of approximately
06.5 billion euros. Allianz is one of the largest asset manage-
ment companies in the world and manages capital investments
for its customers totalling 1,164 billion euros.
FC Bayern Munich is the biggest, most successful football clubn Germany. As the six times winner of the European Cup, and
with 22 German championship and 15 DFB Cup wins under its
belt since its founding on 27 February, 1900, the club comprising
68,980 members (as at 1 June, 2011) is among the sports clubs
with the most members in the world. Whats more, it also has
2,896 fan clubs with a total of 200,882 members (as at 1 June,
2011). FC Bayern Munich plays its home matches in the Allianz
Arena, which was opened in 2005 and counts among the most
modern stadiums in the world. The Allianz Arena has a total
capacity of 69,000 spectators, whereby German Bundesliga
matches are sold-out events.
Financially, the club, which outsourced its football activities to
ts own joint stock company in 2002, is also one of the most
successful in the world: at the end of the 2009/10 season, the
Bavarian club ranked number four in the list of the clubs with the
highest revenue, and in April 2011, it also ranked number four in
Forbes Magazines list of the most valuable football clubs.
Contact:
FC Bayern Mnchen
Sbener Strae 51-57
81547 Mnchen
+49 (0) 89 699 310
www.fcbayern.de
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CMS Hasche Sigle employs more than 600 lawyers, who advise
companies in a diverse range of sectors both in Germany and
overseas. Among the clients of this award-winning sports rights
consultant count world-class athletes, professional sports
clubs, managers, associations, rights marketers, sponsors, and
stadium construction and operating companies.
Contact:
Vera Leskien
Business Development
CMS Hasche Sigle
Schttlestrae 8
70597 Stuttgart
+ 49 (0) 711 9764 154
www.cms-hs.com
Imtech plans, builds and manages sophisticated, innovative
systems in all areas of technical building services, placing great
emphasis on providing energy-efficient solutions. Individual
services from the different areas are incorporated into integra-
ted systems to operate complexes and buildings in an econo-mically and ecologically sustainable way. Imtechs research and
development team creates individual system solutions tailored
to customers needs, guaranteeing savings potential additio-
nal value for Imtech customers.
Contact:
Martin Braun
Head of Corporate Communications
Imtech Deutschland
Hammer Str. 32
22041 Hamburg
+49 (0) 40 69 49 20 22
www.imtech.de
Lagardre Unlimited Stadium Solutions offers integrated and
comprehensive solutions for the development and manage-
ment of stadiums and arenas around the globe. The company is
dedicated to deliver tailor-made solutions to ensure its clients
projects are planned and developed so that they operate anddeliver the best possible commercial results on a long-term
basis. The wealth of experience and expertise, together with
the extensive international network, can deliver a full range of
exceptional services, covering all aspects of stadium and arena
development, together with its affiliates, including Sportfive,
WSG and IEC in Sports.
Contact:
Dr. Ines van der Schalk
Vice President Development & Services
Lagardre Unlimited Stadium Solutions
+49 (0) 176 11 990 368
www.lu-stadiumsolutions.com
As the hospitality experts for arenas and sporting events, Arena
One is active at a top international level. A highlight of summer
2010 was the FIFA Football World Cup in South Africa during
which Arena One was the VIP caterer at three of the stadiums.
The company proved its expertise in winter sports among
others at the Spengler-Cup in Davos and the FIS Alpine Ski
World Cup in Garmisch-Partenkirchen. Arena One is also the
exclusive hospitalitypartner of the Allianz Arena and Munichs
Olympic Park. There the Hospitality Partner delivers more than
just Catering: Location- and Ticket-Marketing as well as Event-
and Crowd-Management are the tasks.
Contact:
Frank Wassermann
CEO
Arena One
Leopoldstr. 175
80804 Mnchen
+49 (0) 89 350 94 80
www.arena-one.com
Premium Partners
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Contact:
Wolfgang Niersbach
General Secretary
Deutscher Fuball-Bund (DFB)
Otto-Fleck-Schneise 6
60528 Frankfurt am Main
+49 (0) 69 678 80
www.dfb.de
Contact:
Christian Seifert
Chairman of theExecutive Board
Deutsche Fuball Liga (DFL)
Guiollettstr. 44-46
60325 Frankfurt am Main
+49 (0) 69 65 00 50
www.bundesliga.de
Contact:
Dimitri Huygen
General Secretary
Essma
Avenue Louize 149/24
1050 Brssel
+32 (0) 486 7231 89
www.essma.eu
Contact:
Dr. Michael Vesper
General Director
Deutscher Olympischer Sport Bund
Otto-Fleck-Schneise 12
60528 Frankfurt am Main
+49 (0) 69 67 00 0
www.dosb.de
Contact:
Joachim E. Thomas
Chairman
Vereinigung deutscher
Stadionbetreiber
Stadion Frankfurt Management
Mrfelder Landstr. 362
60528 Frankfurt am Main
+49 (0) 69 238 08 01 21
www.stadionbetreiber.de
Strategic Partners
www.sports-venue-summit.com20
Exhibition Partners
www.sports-venue-summit.com 21
Rothusstrae 5b
6331 Hnenberg / Schweiz
+41 (0) 41 781 58 07
www.paolo-lillus.com
Cranachweg 1
93051 Regensburg
+49 (0) 941 8700-0
www.dallmeier-electronic.com
Knig-Friedrich-Wilhelm-Str. 4
47119 Duisburg
+49 (0) 203 86 05 00
www.lms-service.de
Rothgrund 6
91154 Roth
+49 (0) 9171 976 30
www.nussli.com
Schlostr. 23
50321 Brhl
+49 (0) 2232 577 20
www.stadionwelt.de
Maisemstraat 2
9880 Lotenhulle / Belgien
+32 (0) 478 78 11 93
www.essg.org
Hubstr. 7
91452 Wilhermsdorf
+49 (0) 9102 80 90
www.stechert.de
Kemperplatz 1
10785 Berlin
+49 (0) 1805 25 25 86
www.sony.de
Am Hardtwald 7
76275 Ettlingen
+49 (0) 7243 76 69 10
www.stemmer.de
Stresemannstr. 29
22769 Hamburg
+49 (0) 40 808 19 75 00
www.ticketmaster.de
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Ofcial Partners
www.sports-venue-summit.com22
Media Partners
Schillerstrae 70
71277 Rutesheim
+49 (0) 7152 6100 119
www.orgatech-ag.com
Sonninstrae 3
20097 Hamburg
+49 (0) 40 237 60
www.sharp.de
Piusstrae 16
81671 Mnchen
+49 (0) 89 550 680
www.ziggy.tv
Bochumer Str. 89
40472 Dsseldorf
+49 (0) 2132 137 82 90
www.2plus.de
Villemombler Strae 76
53123 Bonn
+49 (0) 228 249 93 217
www.gtai.de
Lohauser Dorfstrae 53
40474 Dsseldorf
+49 (0) 211 438 371 00
www.vetoweber.de
Kollaustr. 64 - 66
22529 Hamburg
+49 (0) 40 55 49 00 0
www.actionpress.de
85045 Ingolstadt
+49 (0) 841 89 0
www.audi.de
Planning & Technology
Venue & Brand Partner
Congress TV
Mobility
Workshop
Furniture
LCD-Screens
Congress Photos
Tickets
Practical information
www.sports-venue-summit.com 23
The SPONSORS Sports Venue Summit will
take place in the Allianz Arena in Munich.
The conference area can be accessed via
the Welcome Zone West.
Allianz Arena, MunichWelcome Zone West
Werner-Heisenberg-Allee 25
80939 Munich
Germany
Discounted travel for all conference participants
All participants in the 5th SPONSORS Sports Venue Summit can
take advantage of the special rates offered by our official confe-
rence partners, Lufthansa and Deutsche Bahn. Further information
can be found online at www.sports-venue-summit.com
Stay the night in the official conference hotel: simply
mention the SPONSORS Sports Venue Summit when
making your booking to receive a discount on the room
rate at the Marriott Hotel.
Contact details and rates:
Berliner Strae 93, 80805 Munich, Germany
Deluxe single: 135 euros (incl. VAT, excl. breakfast)
Deluxe double: 135 euros (incl. VAT, excl. breakfast)
Reserve a room now by calling +49 (0) 89 36 00 27 72
Event venue
Travel
Conference hotel
Just 150 Tickets available.
Ticket prices
One-Day-Ticket: 525 Euro (excl. VAT)
Two-Day-Ticket: 745 Euro (excl. VAT)
Registration:
www.sports-venue-summit.com
WEDNESDAY, 31 AUGUST 2011
Check-In
From 9:00
GTAI-Workshop
10:00 - 12:00
Official conference programme
14:00 - 17:40
Get together & Networking
From 17:40
THURSDAY, 1 SEPTEMBER 2011
Check-In
From 9:00
Official conference programme
10:00 - 16:30
Conference times
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SPONSORS Verlags GmbH
Theodorstrae 42-90
22761 Hamburg Germany
Tel. +49 (0) 40/413 30 08-40
Fax +49 (0) 40/413 30 08-49
E Mail: events@sponsors de
SPORTSVENUE
SUMMIT31 Aug-1
Sept
2011ALLIANZA
RENA,
MUNICH
One-Day-Ticket:
525 Euro (excl. VAT)
Two-Day-Ticket:745 Euro (excl. VAT)