Sportaccord 2006
Bidding citiesStrategies for success in the international event markets
Peter Mann
Executive Chairman
pmpLEGACY
Mike Lee Chief Executive Vero Communications
Derek Casey Bid Director Glasgow 2014 Commonwealth Games
Kit McConnell Head of Rugby World Cup Department IRB
David Simon President Los Angeles Sports Council
Peter Mann Executive Chairman pmpLEGACY
EVERYONE OF YOU!
Sportaccord 2006Bidding cities – strategies for success
Our workshop contributors today
The international event market?
Olympic Games
Commonwealth Games
World Cups
World Championships
Asian Games
World University Games
African Cup of Nations
Island Games
Sportaccord 2006Bidding cities – strategies for success
winning the bid – becoming the host city
taking part – the bid process itself
trial run – for future success
Sportaccord 2006Bidding cities – strategies for success
Success?
Sportaccord 2006Bidding cities – strategies for success
Success?
financial reward?
politics
prestige
pride
Sportaccord 2006Bidding cities – strategies for success
Success?
A catalyst for sustainable benefits
raise profile
urban transformation
create employment
healthier nation
empower communities
sport participation increase
regenerate specific areas
collaborative working
Strategies?
communication
political
financial
partnerships
process
Sportaccord 2006Bidding cities – strategies for success
Strategies?
Getting the process right - right from the outset!
Legacy planning and implementation
Event management and operations
Bid preparation and submission
A winning bid
Facility development and business planning
Event planning
Pre-bid feasibility study
Sportaccord 2006Bidding cities – strategies for success
7 steps to success
Strategies?
Pre-bid feasibilitystudy
technical appraisal
cost benefit analysis
bid winnability
risk assessment
long term legacy benefits
Go/No go?
Sportaccord 2006Bidding cities – strategies for success
Strategies
Getting the process right from the outset
Effective legacy planning and implementation
Sportaccord 2006Bidding cities – strategies for success
Pre-bid feasibilitystudy
Bid preparation and submission
Sportaccord 2006Bidding cities – strategies for success
xPlanning LegacyEvent
legacy planning & implementation
Event
What legacy is not
referring just to the ‘after use’ or exit strategies for key facilities
building permanent venues and then trying to find a use for them post event
listing a wide range of infrastructure projects that are unlikely to be sustainable in the long term
expenditure rather than investment.
Sportaccord 2006Bidding cities – strategies for success
What legacy is
ensuring that as many sustainable benefits as possible are generated by the event for the host city, region and country
delivering these benefits well before, during and long after the event for all stakeholders and communities
every LOC having a legacy vision and published Legacy Plan to leverage every possible opportunity.
Sportaccord 2006Bidding cities – strategies for success
The legacy agenda of sustainable benefits
Sportaccord 2006Bidding cities – strategies for success
Sporting
Environmental
SocialEconomic &Tourism
The legacy agenda of sustainable benefits
Role models?
Sportaccord 2006Bidding cities – strategies for success
Host City 2012 LondonManchester
Barbados
Vancouver
Glasgow
and now…
Sportaccord 2006Bidding cities – strategies for success
Strategies?
communication
political
financial
partnerships
process
communication