Download - Spreadability vs Reach
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SPREADABILITY vs REACHTEAMS vs FACTORIES
Let the fight begin
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Warning: Rupert and I agree that this doesn’t work.
Don’t believe anything you read here.
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350 participants3 continents30 world class speakers£100,000 for local economy1,200 virtual participants500,000 tweet reach
WHAT WE DID
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IN UNDER 6 MONTHS
withno backingno budgetno big spendno brandfrom nothing
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NOTHING NEW
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SPREADABILITYvs REACH
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REACH
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SPREADABILITY
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SPREADABILITY
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vs REACH
SocialMultiwayAdaptationGuidanceDynamicPersonal Relationship
BroadcastOne way
RepetitionGovernance
StaticPublic Relations
SPREADABILITY
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vs REACH
SocialMultiwayAdaptationGuidanceDynamicPersonal Relationship
BroadcastOne way
RepetitionGovernance
StaticPublic Relations
SPREADABILITY
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THIS MEANS• The message is not your own.• We don’t control #likeminds hashtag.• If people ask for something, we don’t dismiss it.• We don’t speak, we just set the tone. (not our photos above)• We focus on the people, not our egos and desires.• If people think someone else runs Like Minds, we don’t
correct them. The community will sort it.
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LEADERSHIPMeaningPassionCauseVisionMotivation
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THERE'S A CASE STUDYFOR THAT
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X-FACTOR RATM
Average 13.9 m viewers50hrs over 17wks45.9% of viewershipPredictableDirectCram in the mouthNo. 2
Under 1m Facebook fans6 weeks before Christmas
0.25% of FacebookRevolutionary
SpreadableWord of Mouth
No. 1
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#likemindsA hashtag as a platform.
No software, no signup.500,000 tweet reach.500 active users.Spreadability beyond anyone's direct reach.
It not only shapes the message,
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SPREADABILITY
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It IsThe Message
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SPREADABILITYvs REACH
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Match Spreadability withSpreadability.Embrace Total SocialAuthenticity.Become truly transparent.That's Spreadable.
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TEAMS VSFACTORIES
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WHO ARE #likeminds?
WHERE ARE #likeminds?
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HERE ARE #likeminds
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HERE ARE #likeminds
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HERE ARE #likeminds
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HERE ARE #likeminds
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HERE ARE #likeminds
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People-to-People
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Place-to-Place
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TEAMS VSFACTORIES
LeadershipPeoplePeople DevelopCreates SpreadabilityNon-Financial InfluenceBirthed
ManagementEmployees
Parts ReplacedManufactures Reach
Financial ImpactBought
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MeaningPassionCauseVisionMotivation
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LEADERSHIP
(vote Daren Forsyth)
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SPREADABILITYTAKE YOUR HANDS OFFELSE IT WON'T SPREADGUIDANCE GOVERNANCE
REAL INFLUENCELEADERSHIP
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Of course, this doesn't really work, does it.
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FACTORY TEAM
No. 2 No. 1
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LEADERSHIP
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SOCIAL
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SPREADABILITY
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VIRAL
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No, it definitely doesn't work.
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Cheers, from us.Coffee?
not even a link.just ask #likeminds