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Spreading a New VirusPart 2
The Marketing Prescription
that Gives You a Buzz
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Rumsfeld’s Rules
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Some of the Names You’ll Hear
• Steve Jurvetson and Tim Draper– Pioneered Viral Marketing
• Malcom Gladwell– The Tipping Point
• Seth Godin– The Idea Virus
• Steve O’Keefe– The Complete Guide to Internet Publicity
• Richard Laermer– Full Frontal PR
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More Names
• Jay Conrad Levinson– “The Father of Guerrilla Marketing”
• Mitch Meyerson– Guerrilla Marketing Coaching Program
• Erik Hauser– Guerrilla Marketing, Swivel Media
• Michael Levin– Guerrilla PR Wire
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Handouts
www.CornerBarPR.com/Presentations/StLouis1.ppt
www.CornerBarPR.com/Presentations/StLouis2.ppt
www.CornerBarPR.com/Presentations/marketing.cfm
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www.TellAFriend.biz
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Have a Drink - Tell a Friend - Get that Buzz!
Rich Barger, ABC, APR
Chief Curmudgeon
CornerBarPR.com
866-272-2777