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Oracle Communications
Rapid Offer Design and Order Delivery
Srinivas Padmanabharao Oracle Communications November 2011
© 2010 Oracle Corporation – Proprietary and Confidential 2
Agenda
• Introduction
• Rapid Offer Design and Order Delivery
• Oracle Order and Service Management
• Summary
• Q & A
© 2010 Oracle Corporation – Proprietary and Confidential 3
Agenda
• Introduction
• Rapid Offer Design and Order Delivery
• Oracle Order and Service Management
• Summary
• Q & A
© 2010 Oracle Corporation – Proprietary and Confidential 4
Massive number of commercial offers
Launch offers in days and weeks, not months
Diversity of Sales order formats and contents to fulfill
Evolving fulfillment systems and suppliers in your business
Manage the unique fulfillment needs of every customer’s order
Large number of revisions, changes and order types
Order status and fallout management
1
2
3
4
5
Challenges are enterprise-wide
6
7
Order Management Challenges
© 2010 Oracle Corporation – Proprietary and Confidential 5
Traditional Service Provider Options Investment Ratio: ■ CSP ■ Vendor
Monolithic Best-of-breed Productized Solutions
Competence center
Re-usable assets
• One Implementation / One
Code Release
• Proprietary integration
Delivery Model:
One vendor
Product < 20%
Services > 80%
(or in-house)
Competence center
Re-usable applications
• Leverage best practices
• Customization
• System Integration
Delivery Model:
One SI + Apps vendors
Productized applications
Productized integration
components
• Adopt standards
• Configuration and
Deployment
New Paradigm:
• Pre-integrated and
productized solutions
• Plus any SI
© 2010 Oracle Corporation – Proprietary and Confidential 6
Oracle Communications Approach to industrialize OSS/BSS Transformation
• OSS/BSS Application Products
are broadly aligned with Frameworx
• Productized Solutions
integrate several products to cover significant
slices of Business Process Framework.
• Rapid Offer Design and Order Delivery Solution
is Certified by TM Forum
• Roadmap: complete certification of Concept to
Cash solutions portfolio
© 2010 Oracle Corporation – Proprietary and Confidential 7
A new paradigm for reduced Risk and TCO Investment Ratio: ■ CSP ■ Vendor
Monolithic Best-of-breed Productized Solutions
Competence center
Re-usable assets
• One Implementation / One
Code Release
• Proprietary integration
Delivery Model:
One vendor
Product < 20%
Services > 80%
(or in-house)
Competence center
Re-usable applications
• Leverage best practices
• Customization
• System Integration
Delivery Model:
One SI + Apps vendors
Productized applications
Productized integration
components
• Adopt standards
• Configuration and
Deployment
New Paradigm:
• Pre-integrated and
productized solutions
• Plus any SI
© 2010 Oracle Corporation – Proprietary and Confidential 8
• Differentiating Customer
Experience Through Unified CRM
and BRM Solution
• Rapid Offer Design and Order
Delivery Solution
• Converged Service Fulfillment for
Consumer and Business Services
Solution
Oracle’s “Concept To Cash” Solutions
9 Copyright © 2011, Oracle and/or its affiliates. All rights reserved.
• Delivering productized solutions requires:
• A large enough portfolio of products
• Compliance to standards
• Ability and willingness to invest upfront on productization
RODOD
Converged Fulfillment
Unified CRM/BRM
“Concept to Cash” Mapping Frameworx 10.0 - Business Process Framework 8.0
© 2010 Oracle Corporation – Proprietary and Confidential 10
Agenda
• Order Management Challenges & Trends
• Rapid Offer Design and Order Delivery
• Oracle Order and Service Management
• Summary
• Q & A
© 2010 Oracle Corporation – Proprietary and Confidential 11
Rapid Offer Design and Order
Delivery Solution
• Enables providers to rapidly
design and introduce offers,
capture and fulfill orders efficiently
and accurately, and provide
visibility across the entire order
lifecycle
Addressing three key metrics
• Offer Time to Market
• Order Cycle Time
• Operational Efficiency
Rapid Offer Design and Order Delivery Solution Scope
© Oracle Corporation, 2011 12
Rapid Offer Design and Order Delivery Overview
• Siebel Communications
• Order and Service Management (OSM - COM)
• Billing and Revenue Management (BRM)
• Product Hub for Communications (PH4C)
• Application Integration Architecture (AIA)
• Design Studio
Applications
Product class Query (OSM, Siebel)
Central Order Management (Siebel, OSM, BRM)
Fallout Management (OSM, Siebel)
Billing Fulfillment (OSM, BRM)
Service Fulfillment Integration (OSM-COM OSM-SOM)
Accelerators
Synchronized offer fulfillment design
Zero configuration offer launch
Dynamic decomposition and orchestration
Automated fallout management
Intelligent Change Order Management
Benefits
© 2010 Oracle Corporation – Proprietary and Confidential 13
Offer Design & Order Delivery Solution Components
AIA AIA Based Integrations
SI SI Provided Integrations Channels W R P CC
WFM SCM
AIA AIA AIA
AIA SI SI
Order
Capture
Siebel
Service
Siebel
Billing
BRM
Central Order Management OSM
EBS
WFM
Siebel
EBS
SI
Inventory
Service Order
Management
Activation
OSM
UIM ASAP SI SI Other
SI
Enterprise
Product
Catalog
Product Hub
AIA
AIA
AIA
AIA
© 2010 Oracle Corporation – Proprietary and Confidential 14
Channels W R P CC
WFM
AIA AIA AIA
AIA SI SI
Service
Siebel
WFM
Siebel
SI
Inventory
Provisioning
Activation
OSM
UIM ASAP SI SI Other
SI
Offer Design
Solution Components
EBS
AIA AIA Based Integrations
SI SI Provided Integrations
EBS
SCM
Order
Capture
Siebel
Billing
BRM
Central Order Management OSM Enterprise
Product
Catalog
Product Hub
AIA
AIA
EBS
AIA
AIA
Products
Product Hub 4 Comms
Siebel
BRM
OSM 7.0
EBS
Integration PIP
Product MDM PIP
© 2010 Oracle Corporation – Proprietary and Confidential 15
Rapid Offer Design and Order Delivery Solution Components
Order Capture
Channels W R P CC
Central Order Management
Inventory
Other
Service Order Management
Service Billing
Activation
WFM
AIA AIA AIA
AIA SI SI
Siebel Siebel BRM
OSM
OSM
AIA / SI Provided Integrations
UIM ASAP SI SI SCM
SI
Not the Focus BSS OSS
En
terp
rise
Pro
du
ct C
ata
log
PH4C
AIA
AIA
AIA
SI
EBS
SI
© 2010 Oracle Corporation – Proprietary and Confidential 16
Order Delivery Solution Components
Sie
be
l B
RM
O
SM
Order Capture
• Multi-channel Quote & Order Capture
• Sales catalog
• Configurator / UI
• Contracts, Entitlements
• Pricing
• Customer Asset Management
Service
• Customer Support
• Trouble Ticketing
Agreements / SLAs
• Contracts Entitlements
AIA
Order Capture
Channels W R P CC
Central Order Management
Inventory
Other
Service Order Management
Service Billing
Activation
WFM
AIA AIA AIA
AIA SI SI
Siebel Siebel BRM
OSM
OSM
AIA / SI Provided Integrations
UIM ASAP SI SI SCM
SI
Not the Focus BSS OSS
Service
En
terp
rise
Pro
du
ct C
ata
log
PH4C
AIA
AIA
AIA
SI
Order Capture
© 2010 Oracle Corporation – Proprietary and Confidential 17
Order Delivery Solution Components
Sie
bel
BR
M
OS
M
Order Management
• Customer Order Mapping, Decomposition and Orchestration
• Status Management
• Fallout Management
• Change Management
Provisioning
• Customer to Service Order transformations
• Order Decomposition & Orchestration for service design and activation
• Local Fallout, Status and Change management
AIA
Order Capture
Channels W R P CC
Central Order Management
Inventory
Other
Service Order Management
Service Billing
Activation
WFM
AIA AIA AIA
AIA SI SI
Siebel Siebel BRM
OSM
OSM
AIA / SI Provided Integrations
UIM ASAP SI SI SCM
SI
Not the Focus BSS OSS
© 2010 Oracle Corporation – Proprietary and Confidential 18
Order Delivery Solution Components
Sie
bel
BR
M
OS
M
Ordering
• Create Accounts, Billing Info and Payment Info
• Purchase Services, Products and Discounts
Rating & Billing
• Event handling
• Pricing / Discounts
• Billing
AIA
Order Capture
Channels W R P CC
Central Order Management
Inventory
Other
Service Order Management
Service Billing
Activation
WFM
AIA AIA AIA
AIA SI SI
Siebel Siebel BRM
OSM
OSM
AIA / SI Provided Integrations
UIM ASAP SI SI SCM
SI
Not the Focus BSS OSS
© 2010 Oracle Corporation – Proprietary and Confidential 19
Order Delivery Solution Components
Sie
bel
BR
M
OS
M
• Extensible
• SOA based
• Integration and deployment accelerators
• Enterprise business objects
• Enterprise business services
• Reference business processes
• Application business connectors for Siebel, OSM and BRM
AIA
Order Capture
Channels W R P CC
Central Order Management
Inventory
Other
Service Order Management
Service Billing
Activation
WFM
AIA AIA AIA
AIA SI SI
Siebel Siebel BRM
OSM
OSM
AIA / SI Provided Integrations
UIM ASAP SI SI SCM
SI
Not the Focus BSS OSS
© 2010 Oracle Corporation – Proprietary and Confidential 20
Oracle’s Solution Rapid Order Design and Order Delivery - Benefits
• Fast offer design and implementation • End-to-end view required to create and
test offers
• Zero configuration offer introduction
• Short order cycle time • Technical service qualification across all
channels for all order types
• Automatic decomposition & orchestration of sales orders for any offer or bundle
• On demand order status visibility for all channels across the order lifecycle,
• Automatically handling in-flight order revisions and cancellations
• Lower OPEX • Orchestrates across existing systems
preventing costly new silos
• Productized integrations reduce initial and ongoing support costs
© Oracle Corporation, 2011 21
“A New Paradigm” For Your Business Three differentiating design concepts
Key Design Principles Value
Decoupling of
commercial offers
Marketing offer generation not constrained by IT
infrastructure
Zero Configuration offer introduction
Dynamic Generation of
Orchestration Plans
Simplifies complexity to handle all orders,
channels, products and customer types
“Unparalleled” reduction in IT effort
Fulfillment Topology
Abstraction
Reduces risk to support changes to fulfillment
systems landscape
Shields front office operations (systems, products)
from changes to network or IT topology
• Completed “TMF Conformance
Certification” with the Business
Process Framework version 8.0
• Certification covers 5 L2 and 24 L3
processes
• All Level 3 processes certified have
achieved the maximum “Level 5”
Fully Conformant score
• First TMF certification to achieve the
„Solution Certified‟ mark
• 65 page certification document with
direct references to 100‟s pages of
documentation – which will be
published on TMForum.org and
RODOD Virtual Briefing Center
Conformance Results AssessedBusinessProcessFrameworkConformance–ORACLERODOD
BusinessProcessFrameworkProcessElement
AssessedDomain
ConformanceLevel
WithinLevel1:1.2.1–Marketing&OfferManagement
Product/Market NotApplicableforLevel1process
WithinLevel2:1.2.1.5– Product&OfferDevelopment&Retirement
Product/Market ScopePartiallyConformant(2)
1.2.1.5.2–AssessPerformanceofExistingProducts Product/Market ScopeFullyConformant(5)
1.2.1.5.4–DevelopProductCommercializationStrategy Product/Market ScopeFullyConformant(5)
1.2.1.5.5–DevelopDetailedProductSpecifications Product/Market ScopeFullyConformant(5)
1.2.1.5.6–ManageProductDevelopment Product/Market ScopeFullyConformant(5)
1.2.1.5.7–LaunchNewProducts Product/Market ScopeFullyConformant(5)
1.2.1.5.8–ManageProductExit Product/Market ScopeFullyConformant(5)
WithinLevel1:1.1.1–CustomerRelationshipManagement
Customer NotApplicableforLevel1process
WithinLevel2:1.1.1.2–CustomerInterfaceManagement
Customer ScopePartiallyConformant(2)
1.1.1.2.1–ManageContact Customer ScopeFullyConformant(5)
1.1.1.2.2–ManageRequest(IncludingSelfService) Customer ScopeFullyConformant(5)
1.1.1.2.4–Mediate&OrchestrateCustomerInteractions Customer ScopeFullyConformant(5)
WithinLevel2:1.1.1.4–Selling
Customer ScopePartiallyConformant(2)
1.1.1.4.4–AcquireCustomerData Customer ScopeFullyConformant(5)
1.1.1.4.3–NegotiateSalesContract Customer ScopeFullyConformant(5)
1.1.1.4.5–Cross/UpSelling Customer ScopeFullyConformant(5)
1.1.1.4.7–ManageSalesAccounts Customer ScopeFullyConformant(5)
WithinLevel2:1.1.1.5–OrderHandling
Customer ScopeFullyConformant(3)
1.1.1.5.1–DetermineCustomerOrderFeasibility Customer ScopeFullyConformant(5)
1.1.1.5.2–AuthorizeCredit Customer ScopeFullyConformant(5)
1.1.1.5.4–Track&ManageCustomerOrderHandling Customer ScopeFullyConformant(5)
1.1.1.5.5–CompleteCustomerOrder Customer ScopeFullyConformant(5)
1.1.1.5.6–IssueCustomerOrders Customer ScopeFullyConformant(5)
1.1.1.5.7–ReportCustomerOrderHandling Customer ScopeFullyConformant(5)
1.1.1.5.8–CloseCustomerOrder Customer ScopeFullyConformant(5)
WithinLevel2:1.1.1.6–ProblemHandling
Customer ScopePartiallyConformant(2)
1.1.1.6.2–ReportCustomerProblem Customer ScopeFullyConformant(5)
1.1.1.6.3–Track&ManageCustomerProblem Customer ScopeFullyConformant(5)
1.1.1.6.4–CloseCustomerProblemReport Customer ScopeFullyConformant(5)
1.1.1.6.5–CreateCustomerProblemReport Customer ScopeFullyConformant(5)
• TM Forum: http://www.tmforum.org/BestPracticesStandards/CertifiedConformant/10660/Home.html
• RODOD VBC: http://vshow.on24.com/vshow/rodod
© 2010 Oracle Corporation – Proprietary and Confidential 23
Rapid Offer Design and Order Delivery Solution Summary
Service
Fulfillment
PH
4C
Pro
du
ct M
as
ter
Channels
Central
Order Management
Others
WFM
SIEBEL
OSM
OSM
SCM
AIA
Billing
AIA
BRM
Web Partner Call
Center Retail
CRM
BUS
AIA
• Best in class applications • Product Hub for Communications
• Siebel CRM
• Order and Service Management (OSM)
• Designed and tested as a solution • Validation, Fallout, Status, Assets, …
• Decomposition & Orchestration
• Technical Service Qualification
• Robust AIA SOA+ Infrastructure • Transactionality, Guaranteed Delivery, High
Availability, Sequencing, ..
• AIA for Communications Foundation Pack
• Comprehensive • Source, Define and Publish Offers
• New, Revision, Follow-on, Deliver/Qualify, Future Dated, Priorities, Job Orders, …
• Innovative • Simplified Product Mappings & Traceability
• Decouple commercial offerings and flows
• Dynamic orchestration plans
• Decouple fulfillment flows & topology
© 2010 Oracle Corporation – Proprietary and Confidential 24
© 2009 Oracle Corporation – Proprietary and Confidential
24
Demo Scenario Part 1
[HIDDEN] Design Synchronization and Zero Touch Config
Siebel Product Administration
© 2010 Oracle Corporation – Proprietary and Confidential 25
© 2009 Oracle Corporation – Proprietary and Confidential
25
Demo Scenario Part 1[HIDDEN] Design Synchronization and Zero Touch
Config • Siebel Class Import Into OSM
OSM Design Studio : Product Class Import Wizard
© 2010 Oracle Corporation – Proprietary and Confidential 26 © 2009 Oracle Corporation – Proprietary and Confidential 26
Order Delivery Order capture & submission
CSR can initiate a request to Qualify the service to validate if it can be delivered
© 2010 Oracle Corporation – Proprietary and Confidential 27
Orchestration Web Client for OSM 7
© 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 27
© 2010 Oracle Corporation – Proprietary and Confidential 28
Orchestration Web Client Screen Shots
© 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 28
© 2010 Oracle Corporation – Proprietary and Confidential 29 © 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 29
Design Studio for OSM 7
Runtime view of decomposition
Design-time view of decomposition
© 2010 Oracle Corporation – Proprietary and Confidential 30 © 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 30
Order Delivery
Services
Goods
Billing
Install
© 2010 Oracle Corporation – Proprietary and Confidential 31 © 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 31
Order Management Lifecycle Stage 3: Orchestration Plan Generation - Components
VoIP Billing Components
DSL Billing Actions
Billing Initiation
Service Provisioning
Install (WFM) Action
Billing account sync/ creation
Ship goods (In-house and Partner)
© 2010 Oracle Corporation – Proprietary and Confidential 32 © 2010 Oracle Corporation – Proprietary and Confidential Oracle Communications – APAC Partner Advisory Council July 2010 32
Order Status Visibility
OSM Status information
synched to and displayed in Siebel
through AIA
© 2010 Oracle Corporation – Proprietary and Confidential 33
Agenda
• Order Management Challenges & Trends
• Rapid Offer Design and Order Delivery
• Oracle Order and Service Management
• Summary
• Q & A
© 2010 Oracle Corporation – Proprietary and Confidential 34
Why is Comms Order Management Unique? Comparison
MW /
BPM
Middleware / BPM does not go beyond this point because it is a commodity technology
used for many purposes other than OM
Order management in non-Comms industries have less complex requirements
Comms order management has advanced requirements
Comms order management needs to be utilized at all levels of the
E2E comms stack including Central OM, Provisioning OM, and
Activation OM
Process Management
Order Handling
Dynamic Order Orchestration Plans
OM in Comms E2E stack
Manage statically configured processes. All order handling and comms
logic must be built on top. Cannot handle dynamic orchestration plans
or revisions properly.
Manage orders as opposed to just processes. Order states, Order
priorities, Order Due Dates, Future-dated orders.
Optimized management of order line item content with dynamic
generation of orchestration plans.
Account for customer order input and current state of customer‟s
service/network as input. Support Provisioning and Activation OM req‟s
Support Moves, Adds, Changes, Disconnects, Revisions, Follow-on
orders, inter-Line Item dependencies, inter-order dependencies, Fallout,
and human / manual activities in order fulfillment
MACD+
BP
M
Ord
er
Ma
nag
em
en
t C
om
ms
OM
Lo
we
st
Va
lue
Hig
hes
t
Va
lue
Comms
OSM
Non-Comms
Order Mgt
Current
Planned
Legend
Oracle Communications OSM 7 Capabilities & Differentiators
Order and Service Management
Foundations Processes, Workflow, Tasks, Rules, Workgroups, Worklists etc.
Order Support Order Lifecycle Support, Order Editing, Order Tracking, Order Priorities, etc.
Automated Service Provisioning System integration, Performance,
XQuery Plugin, JDBC, XSLT, Email
Manual Service Provisioning Human Interaction, Intelligent Order Editing,
Views, Workstreams, User Assignment etc.
Comms Order Management Moves, Adds, Changes, Disconnects, Suspends, Resumes
In-flight Order Change Management for Revisions and Cancellations
Cartridges
Platform
Monitoring
Reporting
Environment
Cartridges Cartridges
Reporting
Design Studio
Provisioning
Cartridges
Platform
Enablers Retail Orders Wholesale Orders Partner Orders
Valu
e
Advanced Enterprise Order Management Any order input, Order Decomposition, Orchestration, Dependencies,
Follow-on Orders, Future-dated orders, PoNR, Status Mgmt, Fallout Management
Orchestration
Cartridges
Web UI
Provisioning
AIA COMM Integration Order-To-Activate, Order-To-Bill,
Product Launch
Product Master
Integration
New in OSM 7
User Admin
Orchestration
XQuery Plugin
Siebel CRM
BRM
Service Fulfillment
Trouble Ticketing
Clustering
35 © 2010 Oracle Corporation - Proprietary and Confidential
© 2010 Oracle Corporation – Proprietary and Confidential 36
Rapid Offer Design and Order Delivery Solution Footprint (OSM Role)
Offer Design via OSM
• Synchronized offer delivery design
process
• Integrated design environment for end
to end order delivery design
• Zero configuration offer introduction
using new combinations of existing
products and services
Order Delivery via OSM
• Enhanced service qualification across
all channels for all order types
• Sales orders decomposition and unique
orchestration for any offer or bundle
• On demand order status visibility for all
channels across order lifecycle,
including jeopardy and exception
management
• Order fulfillment plans automatically
generated to handle order revisions and
cancellations
© 2010 Oracle Corporation – Proprietary and Confidential 37
Massive number of commercial offers
Launch offers in days and weeks, not months
Diversity of Sales order formats and contents to fulfill
Evolving fulfillment systems and suppliers in your business
Manage the unique fulfillment needs of every customer’s order
Large number of revisions, changes and order types
Order status and fallout management
1
2
3
4
5
Challenges focused on enterprise-wide order management
6
7
Innovations focused on enterprise-wide order management
Synchronize product classes with master product catalog
Commercial offerings are decoupled from fulfillment supporting zero config offers
Every line item of a Sales order and its dependencies are understood
Fulfillment system topology is decoupled from fulfillment flows
Orchestration plan is generated to fulfill each unique customer order
Intelligent Order Change Management capability
Notification and fallout management capability
Order Management Challenges
OSM Innovations and Differentiators
OSM Deployment What’s out of the box?
Order Mgmt.
Activity
OSM Feature
Order Delivery Design • Design Studio supports configuration of metadata element called Product
Specification to simply delivery design and support zero configuration
offer launch
Order Submission • OSM provides a new webservice “CreateOrder” and a new module called
Order Request processor to handle any order format from any source
Order Processing • OSM provides productized support for dynamic decomposition and
orchestration of order line items
Order Change
Management
• Productized support for handling order revisions and configurable “Point
of No Return”
Order Status
Management
• Productized support for management of order status at line item level and
aggregated status
Order Fallout
Management
• Productized support for creation of trouble tickets in Siebel via notification
configuration
38 © 2010 Oracle Corporation - Proprietary and Confidential
OSM Based Order Management Solutions Lifecycle activities
Lifecycle Activity OSM EAI / Custom
Build Comments
Analysis M H OSM allows you to spend more time and
provides tools to support the analysis effort. Design M H
Core OM Build & Configure L H Core OM build is not required for OSM based
solutions.
Application Build &
Configure M M
Application Integration is equally required in
both solutions.
Testing & Deployment M H More Business testing and less technical
testing can be accomplished with OSM
Application upgrades L H OSM provides productized upgrade paths.
Application changes to
support Business L H
In most cases, OSM Fulfillment configuration
changes are not required.
• OSM based solutions allow SIs to focus on better understanding the customer
requirements and application integration activities by eliminating effort on custom
building core order management capabilities. This allows for greater time to be spent
on analysis/design and business process testing, thereby reducing risk and
improving the quality of the initial solution and ongoing maintenance.
39 © 2010 Oracle Corporation - Proprietary and Confidential
Legend : H,M,L - Level of Effort needed
© 2010 Oracle Corporation – Proprietary and Confidential 40
Agenda
• Order Management Challenges & Trends
• Rapid Offer Design and Order Delivery
• Oracle Order and Service Management
• Summary
• Q & A
© 2008 Oracle Corporation – Proprietary and Confidential 41
Order Capture is the first step Create a Perfect Order
360° view of customer
Personalized Intelligent Offers
Unified customer experience
Agile sales product and catalog management
Segmented Pricing
Declarative Bundle Administration
Consistent business processes and rules across channels
Effective Up-sell and Cross-sell
Drive Customer
Intimacy
Achieve
Operational
Excellence
…So what
happens after
that? Enable Rapid
Service
Innovation
© 2008 Oracle Corporation – Proprietary and Confidential 42
Siebel & OSM Together - Values Create and Deliver a Perfect Order
360° view of customer
Personalized Intelligent Offers
Unified customer experience
Agile sales product and catalog management
Segmentized Pricing
Declarative Bundle Administration
Consistent business processes and rules across channels
Effective Up-sell and Cross-sell
Drive Customer
Intimacy
Enable Rapid
Service
Innovation
Achieve
Operational
Excellence
Deliver the perfect order & customer experience Streamlined processes for all order types in customer life cycle
Integrated Design Studio and product catalog Seamless manual and automated provisioning Incremental growth to full scale automation
Automated compensation for changes to in-flight orders Support AIA Order-to-Activate, Fallout support
Siebel OSM
© 2010 Oracle Corporation – Proprietary and Confidential
Strategic Benefits Rapid Offer Design and Order Delivery
Best Practice Industry
Processes
Pre-Built Sustainable
Integrations
Common Objects and
Services
Open Standards
Based Foundation
1.Lower Cost of
Ownership
2.Shorter Time
to Implement
3.Lower Risk
43 © 2010 Oracle Corporation - Proprietary and Confidential
© 2010 Oracle Corporation – Proprietary and Confidential 44 © 2010 Oracle Corporation – Proprietary and Confidential
© 2010 Oracle Corporation – Proprietary and Confidential 45