The Fast Food JointDon’t spread your self too
thinRe Use itDon’t throw it awayGood content lasts
forever
How do you respond to the following?Direct mail Magazine adsTV ads Radio ads Packaging (i.e., “Free Toy Inside” on the cereal box)Flyers handed to you on the streetBillboards off the highwayAutomated messages when you’re on hold, telling you to
visit the company website
Define: Inbound MarketingInbound marketing is advertising a company through
blogs, podcasts, video, eBooks, enewsletters, whitepapers, SEO, social media marketing, and other forms of content marketing.
In contrast, buying attention, cold calling, direct paper mail, radio, TV advertisements, sales flyers, spam, email marketing, telemarketing and traditional advertising are considered "outbound marketing".
Inbound marketing earns the attention of customers, makes the company easy to be found and draws customers to the website by producing interesting content.
Inbound Marketing vs OutboundKnock, Knock do you need any ACT! Today
Outbound marketing generally involves trying to identify a need and CONVINCE a client of that FACT.
For us, we have found that we get better results when are REALLY READY TO RESPOND when a customer does have a need.
Create your elevator pitchIt forces you to achieve clarity yourself.What is unique about what you do?What do you have to say?Use your background, your interests, and your passionsWe have the Why, now how about the who!30 Seconds is all you get!
Whom are you trying to reach?Where do they spend their time online (Watering Holes)What are they cravingIdentify a target, then develop your system around that
ecosystem
3 Essential Marketing SystemsClient Attraction and Lead GenerationMarketing efforts start hereLead Conversation and Qualification
Maximizing Client ValueDevelop a plan for reaching you existing or former
customersTribe-building is the new marketing.Discover your passionVolunteer to leadBe GenerousProvide a way to communicate
Who Has Time for MarketingYou have to make time in your dayPrepare the night beforeDo it before it gets busy
Review Content using a good RSS Feed
Favorite Methods of ConnectingACT Community GroupBlogFacebookLinked InPInterestYouTubeGoogle Adwords
BloggingConvert your web page to a Word Press themeInclude your top 10 posts on your about pageCreate a sidebar of your favorite postsDon’t overuse, don’t oversell
Why You Loose ReadersYour titles make me yawnYour posts are boringYour posts are too infrequentYour posts are too unfocusedYou don’t participate in the conversation
Best Practices for the Blog1. Define your purpose. 2. Set a reliable schedule. 3. Mix it up! 4. Move beyond the written word. 5. Size matters. 6. Learn how to write killer headlines. 7. Design is important. 8. Create momentum. 9. Consider comment moderation. 10. Categorize and tag everything. 11. Write the way you speak
Facebook Pages
Promote for More LeadsReach a specific AudienceKeep a 20-1 rule of Good tips to “selling”
Keep Tweets short and sweet.Creativity loves constraints and simplicity is at our core. Tweets are limited to 140 characters so they can be consumed
easily anywhere, even via mobile text messages. There’s no magical length for a Tweet, but a recent report by
Buddy Media revealed that Tweets shorter than 100 characters get a 17% higher engagement rate
TwitterMake it real-time.Timing matters, especially for breaking news or live
Tweets. But how about for everything else? The short answer: it depends on the content of the Tweet, your objectives, your audience, their geography and more. The best way to optimize the timing of your Tweets is to test and learn.
Twitter -HindersThat sounds sillyTwitter: When you look and no one is followingDifficult screen namePosting more than 120 charactersTweeting too much or too littleAsking for more than you give (Think 20 to 1)Posting when you are frustrated or angry
TwitterWhat’s Our New #HashTag#SageACT is nice but going away. Keep both for now#ACT to generic#ACTCRM is good#ACTCC is just for us!
SlideShareSo why should you consider using SlideShare? It can support your company’s public relations efforts by acting as
another thought-leadership platform It provides quick and easy feedback in the form of view counts (similar
to YouTube) It can boost SEO: Similar to how YouTube videos often rank on the first
page of results generated by Google searches, keyword-optimized SlideShare presentations are also often among the top hits
It can increase traffic to your site It makes it easy for your PowerPoint content to get more views: Once
you create content on SlideShare, it can be embedded anywhere, by anyone; this, in turn, leads to more views, as people outside your community embed your content on their websites, blogs, etc.
SlideShareSlideShare has been called the “YouTube for PowerPoint
presentations,” allowing users to embed and share presentations anywhere – by anyone – on the web.
According to SlideShare’s “About” section, SlideShare is the world’s largest community for sharing presentations, with “60 million monthly visitors and 130 million page views.”
Besides presentations, SlideShare also supports documents, PDFs, videos and webinars
SlideShareSo why should you consider using SlideShare?Because it isn’t as crowded as platforms like YouTube,
SlideShare offers the opportunity – by means of high-quality content – to be a big fish in a smaller pond, especially given that many SlideShare presentations are very basic
It offers an easier and less expensive means of content creation, as compared to YouTube
It plays well with other social media tools
SlideShareTIP #1: START WITH PAPER, NOT SLIDESHARE. TIP #2: TELL YOUR SLIDESHARE STORY IN 3 ACTS.
Try a WHY> HOW>WHAT progressionTIP #3: A PICTURE IS WORTH 1,000 WORDS.TIP #4: DITCH THE BULLET POINTS ON YOUR SLIDES