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MediaContacts:SkylarJacksonsjackson@eiconline.org703.481.1414LarryDeutchmanldeutch@eiconline.org818.861.7782

StarTrekIntoDarkness,WorldWarZ,BigBangTheory,NCIS,Elementary,Mythbusters,BigBrainTheory,Bones,Nova,IronMan3,PersonofInterest,Grey’sAnatomy,DirectorBryan

SingerAmongHonoreesforAnnualScience,Engineering&Technology(SET)Awards

SETAwardsrecognizefilm,television,comicbook,digitalandothermediathatinspiresyouthinterestinScience,Engineering,TechnologyandMaththroughmediaandentertainment

LosAngeles,CA(November13,2013)–TopgrossingfilmsandhighlyratedtelevisionwerehonoredtodayinBeverlyHills,CAforscience,engineeringandtechnologycontentmagnetizingstudentstowardrelatedcareerpaths.The3rdAnnualSETAwardsareproducedbytheEntertainmentIndustriesCouncil,Inc.(EIC)aspartoftheReadyontheSETand…Action!campaignwithpartnershipfromleadingbusinessandentertainmentindustryplayers,includingBoeing,LockheedMartin,NorthropGrumman,RollsRoyceaero‐engines,LEGOEducation,Trash4Teaching,MotionPictureAssociationofAmerica,International3DSociety,WomenInFilm,SAG‐AFTRA,ProducersGuildofAmerica,EntertainmentMerchantsAssociation,TheCaucusforWriters,ProducersandDirectors,andothers,andrecognizesthepositivepowerofentertainmentandmediatoinspirefutureinnovatorsforadiverseandcompetitiveworkforce.Co‐HostsBillNyetheScienceGuyandAlisonHaislip(TheMorningAfter)ledtheceremony,featuringDirectorBryanSinger(X‐Men:DaysofFuturePast),BrianDietzen(NCIS),AdamSavage(Mythbusters),KateLinder(TheYoung&TheRestless),CaraSantaMaria(TakePartLive),OmarMiller(CSI:Miami),JamieBamber(BattlestarGalactica),TannerFoust(TopGear),ChristineGulbranson(BigBrainTheory:PureGenius),DanBucatinsky(Scandal),BoobooStewart(X‐Men:DaysofFuturePast),ClaudiaWells(BacktotheFuture),DanaWorkman(HauntedHighways),LelandMelvin(AssociateAdministratorforEducation,NASA),StephanTurnipseed(President,LEGOEducation)andBrianDyak(President,CEO&Co‐Founder,EntertainmentIndustriesCouncil).FilmmakerBryanSingerwashonoredwiththeBobGurrLeadership&InspirationAwardforhisbodyofworkutilizingandfeaturingcuttingedgescience,engineeringandtechnologyincludingtheX‐MenmoviesandSupermanReturns.TheawardisnamedinhonoroflegendaryImagineerBobGurrwhoseengineeringanddesignworkcanbeseenintheDisneythemeparksthroughouttheworld.“Movies,videosandmultimediacontentwithtechnological,scientificandevendesignstorylinesaremagnetsforyouththatcanlaunchthemintotechnicalcareers,fillexistingworkforcegapsandcreatetheinnovationnecessarytopropelnotonlytheentertainmentindustry,butalsothenationintoabrightfuture,”saidBrianDyak,PresidentandCEOofEIC.“Whiletheymaytakegreatcreativeliberties,creatorssparkimaginationanddreamsthat,throughingenuity,canbecometherealitiesoftomorrow.Theentertainmentindustryleadersbeinghonoredthisyearknowhowtoentertainandinspireourfuture.”“Overthepastyear,wehaveseenamarkedincreaseinproductionsdemonstratingscience,engineeringandtechnologyinpositiveways.Beitthroughforensics,roboticsoramazingtouchscreencomputers,theseelementsoffascinationareingrainedintoourmedia.Wesawover250submissions,representing

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hundredsofhoursofcontent‐‐asignthattheentertainmentindustriesaretakingnote,andthisisonlythebeginning,”saidLarryDeutchman,ExecutiveVicePresidentMarkingandIndustryRelationsforEICandExecutiveProducer/WriteroftheSETAwards.Honoreesincluded:Paramount’sStarTrekIntoDarknessandWorldWarZ(FeatureFilm);CBS’TheBigBangTheory:Season6(ComedySeries),Elementary–“TwoPossibilities”(DramaSeries),NCIS–“Detour”(DramaSeries),andPersonofInterest:Season2(TechnologistAward);ABC’sGrey’sAnatomy–“IdleHands”(DramaSeries);,Hallmark’sSpaceWarriors(TVMovie);TheWeinsteinCo.’sEscapefromPlanetEarth(Children’sProduction);Discovery’sTheBigBrainTheory:PureGenius:Season1andMythBusters:Season11(Documentary/UnscriptedNon‐Fiction);PBS’sNova:Season40(Documentary/UnscriptedNon‐Fiction),NBC’sScienceoftheSummerOlympics(OriginalInternetContent);theMarvelcomicbookFantasticFour–“RoadTrip”;thenovelTheJackhammerElegiesbyStefanJaeger;Fox’sBones–“TheBodinthePod”(ScientistAward);andMarvel’sIronMan3(EngineerAward).AboutEntertainmentIndustriesCouncil:EICisanon‐profitorganizationfoundedin1983byleaderswithintheentertainmentindustrytobringthepowerandinfluenceoftheindustrytocommunicateabouthealthandsocialissues.Theorganizationisconsideredtobethechiefpioneerofentertainmentandjournalismoutreachandapremieresuccessstoryinthefieldofentertainmenteducation.ThismissionreliesonprovidingresourceinformationtothecreativecommunityandculminatesinrecognitionoftheindustrythroughthenationaltelevisionspecialPRISMShowcasewhichaddressesaccurateportrayalsofsubstanceuseissuesandmentalhealthconcerns.TheorganizationalsoproducestheS.E.TAwards,honoringpositiveandnon‐stereotypicalportrayalsofscience,engineeringandtechnology.ForacompletelistofhealthandsocialissuesaddressedbyEICandlocalprojectspleasevisitFirstDraftandEIC’swebsite.EIC’swebsiteiswww.eiconline.org.ThePRISMAwardswebsiteiswww.prismawards.com.

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