Download - Statcounter Measures a Spike
![Page 1: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/1.jpg)
LOOKING AT INSIDEVIEW.IE WHEN 2100 PEOPLE VISITED ONE DAY.
STATCOUNTER MEASURES A SPIKE
![Page 2: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/2.jpg)
#measureit with @topgold CC-by-4.0 2
EXPLORING IRISHEYES.IE THROUGH STATCOUNTER
We use a combination of analytics services when probing the behaviour of online visitors.
This slidedeck dives into a series of screencaps from Statcounter.
![Page 3: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/3.jpg)
#measureit with @topgold CC-by-4.0 3
ACKNOWLEDGEMENTS
• This slide deck was produced by Bernie @topgold Goldbach during a third level Web Analytics module in the Limerick School of Art & Design.
• Students in the #measureit module modified the slide deck by co-authoring with PowerPoint Online.
• Contributors to this active learning process include
• Attila Farkas @airgidfaolchu
• Barry Mulcahy @bazmul25
• Keith Ryan @keithryan28
• Mateusz Kowalik @docentkowalik
![Page 4: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/4.jpg)
#measureit with @topgold CC-by-4.0 4
INSIDEVIEW’S CENTURY PEAK
Once a week during the past two years, InsideView.ie gets 100 page views.
![Page 5: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/5.jpg)
#measureit with @topgold CC-by-4.0 5
INSIDEVIEW’S ANNUAL SPIKE
Once a year, InsideView.ie enjoys a spike in traffic.
![Page 6: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/6.jpg)
#measureit with @topgold CC-by-4.0 6
THAT’S 2100 ON A SINGLE DAY.
Statcounter listing showing daily page views around the time of the spike in traffic.
![Page 7: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/7.jpg)
#measureit with @topgold CC-by-4.0 7
2100 VISITORS WHEN ROBIN DIED?
![Page 8: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/8.jpg)
#measureit with @topgold CC-by-4.0 8
THE HOME PAGE ON THE SPIKE DAY
Nothing compelling was on the front page of InsideView.ie when two thousand page views were recorded.
![Page 9: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/9.jpg)
#measureit with @topgold CC-by-4.0 9
FILTER DATES FOR A CLOSER VIEW
![Page 10: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/10.jpg)
#measureit with @topgold CC-by-4.0 10
RECENT REFERRERS
Most visitors arrive to the website after searching on Google.
![Page 11: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/11.jpg)
#measureit with @topgold CC-by-4.0 11
SAMPLE OF SPIKE DAY REFERRERS
Purple highlight shows activity from Twitterific.
Yellow highlight shows mailing list traffic.
Blue shows Twitter activity.
Pink traffic might originate via a forwarded email.
![Page 12: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/12.jpg)
#measureit with @topgold CC-by-4.0 12
WHERE REFERRERS ENTERED
2066 came looking for an iPhone story.
![Page 13: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/13.jpg)
#measureit with @topgold CC-by-4.0 13
WHO REFERRED THE VISITORS
![Page 14: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/14.jpg)
#measureit with @topgold CC-by-4.0 14
WHAT 2100 PEOPLE WANTED TO SEE
![Page 15: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/15.jpg)
#measureit with @topgold CC-by-4.0 15
BEN EVANS REFERRED THE VISITORS
Ben works at Andreessen Horowitz in San Francisco. He blogs at Ben-Evans.com about the strategic and operating issues around consumer technology, ecosystems and mobile platforms.
His weekly newsletter reaches 22,000 subscriber. He also podcasts about tech and mobile.
![Page 16: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/16.jpg)
#measureit with @topgold CC-by-4.0 16
WHAT REFERRED THE VISITORS
The top result (no referring link) documents Google stripping query strings from prying eyes.
![Page 17: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/17.jpg)
#measureit with @topgold CC-by-4.0 17
KEYWORD ACTIVITY
You can often deduce the search string when keywords are unavailable.
![Page 18: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/18.jpg)
#measureit with @topgold CC-by-4.0 18
WHERE THEY EXITED
It’s interesting to see the number of people who used the browser’s back button to return to their referrer point.
![Page 19: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/19.jpg)
#measureit with @topgold CC-by-4.0 19
WHAT THEY DOWNLOADED
Playing an audio file while on the web page counts as a download.
![Page 20: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/20.jpg)
#measureit with @topgold CC-by-4.0 20
HOW LONG THEY STAYED
There are 116 words in the blog post about the calving iPhone on the InsideView.ie website.
![Page 21: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/21.jpg)
#measureit with @topgold CC-by-4.0 21
CORE AUDIENCE OF 73
In the heyday of the InsideView, the site attracted 100 regular readers who appeared ten or more times. Since 2009, that core audience has dropped to no more than 73 people returning to visit the blog every week.
![Page 22: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/22.jpg)
#measureit with @topgold CC-by-4.0 22
VISITOR MAP
![Page 23: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/23.jpg)
#measureit with @topgold CC-by-4.0 23
VISITORS’ BROWSERS
![Page 24: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/24.jpg)
#measureit with @topgold CC-by-4.0 24
SCREEN RESOLUTION
Statistics show a dominant iPhone readership.
![Page 25: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/25.jpg)
#measureit with @topgold CC-by-4.0 25
OPERATING SYSTEM
One-third of readers use their mobile to view the site. This should be a higher percentage because similar blogs show mobile readership above 40%.
![Page 26: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/26.jpg)
#measureit with @topgold CC-by-4.0 26
MOST USE JAVASCRIPT
![Page 27: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/27.jpg)
#measureit with @topgold CC-by-4.0 27
WHERE VISITORS ORIGINATE
The purple highlight of Facebook suggests a significant niche that has not been addressed.
![Page 28: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/28.jpg)
#measureit with @topgold CC-by-4.0 28
NEXT: VALIDATE AND RECOMMEND.NEED A NOTE TO MANAGEMENT WITH TACTICS TO INCREASE RETURNING VISITORS.
![Page 29: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/29.jpg)
#measureit with @topgold CC-by-4.0 29
TASK 1. VALIDATE CONCLUSIONS.Review the Statcounter data and validate the conclusions.
Phot
o by
Jam
es F.
Cla
y
![Page 30: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/30.jpg)
#measureit with @topgold CC-by-4.0 30
TASK 2: WEEKLY TECHNOLOGY POLL CREATE A WEEKLY CONTROVERSIAL QUESTION BASED ON RECENT TECHNOLOGY AND
INVITE PEOPLE TO VOTE. SHOW THE RESULT OF THE VOTE ON A BAR CHART ON THE WEBPAGE.
INTRODUCE A SEPARATE SHARE BUTTON FOR THE POLL.
![Page 31: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/31.jpg)
#measureit with @topgold CC-by-4.0 31
TASK 3: IMPROVE BLOG COMMENTING. IMPROVE THE BLOG’S COMMENTS SECTION TO INCREASE ENGAGEMENT.
![Page 32: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/32.jpg)
#measureit with @topgold CC-by-4.0 32
TASK 4: IMPROVE BLOG AMPLIFICATION. SHARE BLOG POSTS ACROSS MULTIPLE PLATFORMS BY USING DIFFERENT TWITTER HANDLES
AT DIFFERENT TIMES, IN ORDER TO GRAB ATTENTION FROM NUMEROUS TIME ZONES.
![Page 33: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/33.jpg)
#measureit with @topgold CC-by-4.0 33
TASK 5. FACEBOOK ENGAGEMENT. CREATE FACEBOOK PAGE.
PUSH BLOG AND POLLS AUTOMATICALLY TO THE WALL.
BOOST FACEBOOK POSTS BASED ON THE TARGET AUDIENCE.
![Page 34: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/34.jpg)
#measureit with @topgold CC-by-4.0 34
TASK 6. PROMOTIONAL VIDEO.
A short one minute long animation that will be used for advertising the new poll feature of InsideView website and the new Facebook page linked to it.
The video clip will be a part of a social media campaign. It will be shared at least twice on Twitter, Facebook, and Google+, using Bernie`s personal accounts. The actual link that will be promoted will lead to InsideView website.
The campaign will be tagged by #insideview hashtag.
![Page 35: Statcounter Measures a Spike](https://reader035.vdocument.in/reader035/viewer/2022062709/5591985f1a28abda668b477d/html5/thumbnails/35.jpg)
#measureit with @topgold CC-by-4.0 35
NEXT: IMPLEMENT RECOMMENDATIONS.TACTICS NEED MANAGEMENT FOLLOW-UP WITH TRACKING