Download - Station of the Year Application Form
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StationoftheYearApplicationFormCreated:06/25/2015
Lastupdated:06/26/2015
Marketsizeandcontactinformation
StationCallLetters
WPOC-FM
StationOwnership
iHeartMedia
MarketCity
Baltimore
MarketState
Maryland
Selectyourmarketsize
Major(ArbitronRanking1-25)
ContactInformation
Whowillbetheprimarycontactforthisentry?
Name KimSauer
PhoneNumber 240-747-2840
EmailAddress [email protected]
MorningShowName&Members LaurieDeYoungShow;Laurie,St.Pierre,ClaireScattergood,MarkWilliams
DirectHotlineNumber(Tobenotifiedonairifawinner) 410-554-1893
MorningShowTimeOnAir(WithTimeZone) 5-10aEST
Rankingshistory
Rankings
MarketrankandCountryrankforAQHshares,12+,Adults18-49andAdults25-54.
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HowmanyCountrystationsareinyourmarket?
1
Whatcompanydoyouuseforrankings?
Arbitron
Whatisthetypeofmeasurementrecordsyoukeep?
PPM(PersonalPeopleMeter)
MarketRankAQH-(PPMMarkets)
Monday-Sunday6:00AM-Midnight
Dec2014 Jan2015 Feb2015 Mar2015 Apr2015 May2015
6+ 1 1 1 1 1 1
Adults18-49 2 1 4 4 3 2
Adults25-54 2 1 2 2 2 1
CountryRankAQH-(PPMMarkets)
Monday-Sunday6:00AM-Midnight
Dec2014 Jan2015 Feb2015 Mar2015 Apr2015 May2015
6+ 1 1 1 1 1 1
Adults18-49 1 1 1 1 1 1
Adults25-54 1 1 1 1 1 1
93.1 WPOC 2015 CMA Broadcast Awards Entry
93.1 WPOC is Baltimore’s Country Station.
iHeartMedia’s 93.1 WPOC touches our audience of 552,300 through community driven
partnerships and events, serving the country listening audience of the Baltimore/Annapolis
metropolitan area. Over the last year, WPOC has impacted thousands of lives through active
partnerships with many charities, participation in community events, and once in a lifetime
opportunities for listeners.
WPOC’s 12-book average share for June 2014 through May 2015 was 8.0. WPOC was the #1
station in Baltimore for the same rating period, 1.1 shares ahead of Urban WERQ. WPOC has
been the #1 station in Baltimore for 10 of the 13 books from June 2014 through May 2015
and has not been outside the Top 3 Persons 25-54 in over a year!
The Laurie DeYoung Show wins the CMA Broadcast
Award for Major Market Personality of the Year
On October 14, 2014, Laurie DeYoung received a
phone call to the studio from Luke Bryan congratulating
The Laurie DeYoung Show on winning the CMA
Broadcast Award for Major Market Personality of the
Year. On November 5, 2014, DeYoung traveled to
Nashville to accept the award on behalf of the morning
show during the CMA Awards Telecast. This was
DeYoung’s second CMA Broadcast Award, previously
receiving the award for Large Market Personality of the
Year 10 years earlier in 1994.
93.1 WPOC 2015 CMA Broadcast Awards Entry
Girls with Guitars Laughter, tears, music, and story telling makes Girls With Guitars another one of those
“Once in a Lifetime” events. The 2014 lineup included such star-power as Sara Evans and
Jana Kramer, along with newcomers RaeLynn, Maddie & Tae, and Kelsea Ballerini.
Laurie DeYoung’s Bosom Buddy Girls Night Out Thirteen years ago, with a single idea of helping raise awareness for the fight against
breast cancer, Laurie DeYoung’s Bosom Buddy event was created. 2014’s event was a
“Girls Night Out” that featured fantastic food and drinks, a country memorabilia auction,
and a performance from Gary Allan, who not only played, but also answered questions
posed by Laurie and the audience, and even signed a guitar and auctioned it off at the end
of his set. The 2014 Bosom Buddy Girls Night Out event raised a record $15,900 for Susan
G. Komen for the Cure Maryland – the most this event has ever raised!
They thrilled The Hippodrome Theatre’s
enthusiastic crowd with their stories and
songs, which helped raise nearly $5,000 for
Susan G. Komen for the Cure Maryland.
93.1 WPOC 2015 CMA Broadcast Awards Entry
St. Jude Children’s Research Hospital The WPOC St. Jude Children’s Research Hospital Radiothon, which occurs every
December, has helped raise over $2.3 million over the past eight years with donations from
our generous listeners who become “Partners in Hope” during our two-day Radiothon
broadcast. Our many St. Jude events throughout the year, which includes our Hot Summer
Nights concert series and the St Jude Country Music Marathon in Nashville, and an online
auction of items donated by artists and our sponsors, have also contributed to the
overwhelming amount of money raised for St. Jude Children’s Research Hospital. The
2014 Radiothon raised a record-breaking $330,335
Maryland Today Public Affairs Show Jeffrey St. Pierre hosts Maryland Today, the weekly Public
Affairs program, highlighting issues important to the Baltimore
community. The American Red Cross (Blood Donation),
Baltimore County Police (Aggressive Drivers and Holiday
Travel), Maryland Food Bank (hunger and homelessness),
Consumer Credit Counseling Service of Maryland and
Delaware (identity theft and mortgage scams/foreclosure) are
just a few of the guests and topics from this past year.
93.1 WPOC 2015 CMA Broadcast Awards Entry
Baltimore Riots In April 2014, following the funeral of Freddie Gray, who died in police custody, the city of
Baltimore erupted in violence and chaos. The unrest was followed by several days of
protest while the city remained under a curfew, leaving many residents fearful, and many
businesses suffering from property destruction and decreased revenue. WPOC kept
listeners updated during the riots and the days that followed via social media outreach, live
updates on the air, and through PSAs voiced by morning show talent Laurie DeYoung
directing people to help, donate, and volunteer to bring Baltimore back to normalcy.
Social Media Leverage Whether it’s a huge concert announcement, a national news item, local political race, or an
hilarious meme, WPOC’s social media reach consistently engages, informs, and entertains
it’s listeners online. With over 67,000 Facebook Friends, nearly 7,000 Twitter followers, and
1,300 Instagram followers, the online WPOC community is already impressive, and
growing quickly.
93.1 WPOC 2015 CMA Broadcast Awards Entry
Community Events WPOC partners with many charities, causes and non-profits in the community to help
bring awareness and funds to those who need it most. Over the last year, we have
partnered with the Baltimore Women’s Classic 5K Run benefiting Cancerve, Fort Meade
for their Independence Day Celebration, The Casey Cares Foundation, Susan G Komen
Maryland, KidsPeace, the American Red Cross, and Dress For Success Baltimore.
93.1 WPOC 2015 CMA Broadcast Awards Entry
93.1 WPOC 2015 CMA Broadcast Awards Entry
WPOC’s Sunday in the Country “Sunday in the Country” is WPOC’s benchmark signature concert. 2014 marked the 14th
year for Sunday in the Country, and it marked the first year that the concert became a
two-day festival. Sunday in the Country is a guaranteed sell-out event, but 2014 sold out
quicker than ever before – in just four days – so we added Saturday in the Country.
The two-day festival lineup included Jake Owen, Eli Young Band, Cassadee Pope,
Thompson Square, Chase Rice and more. While it’s a highly-anticipated event for
Baltimore’s Country fans, it’s also a proven non-traditional sales event that attracts the
Marines, Army, and various other vendors to interact with the 15,000+
concertgoers. We’ve teamed up with the local FOX news station as media partners and
they broadcast the line up announcement live from the WPOC studio each year.
93.1 WPOC 2015 CMA Broadcast Awards Entry
Hot Summer Nights Concert Series WPOC’s Hot Summer Nights Concert Series continued for it’s second year in 2014. We
took some big names in country music, and put them in front of an intimate crowd, at an
unlikely venue – an outdoor wedding garden! This combination proved to be another once-
in-a-lifetime experience for those lucky enough to score tickets. The artists – The Swon
Brothers, Scotty McCreery, and Danielle Bradbery – played stripped-down, acoustic sets,
interacted with the audience, and took the time to meet each concertgoer after the show. A
portion of each ticket sold was donated to St Jude Children’s Research Hospital.