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Statisticians in Consumer Goods
Procter & Gamble
Simon Pack
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Consumer goods and P&G
The role of statisticians
Careers
Topics
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3-Phase Pattern
Crest is bought 5 times per second
1 billion tubes of Pringles are sold per year
80 million women use Olay every day
Consumer Goods
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R&D Intensive
Consumer understanding
• What do people want?
• What drives purchasing?
Technology
• Better performance
• Cheaper
Manufacturing
• Production
• Packaging
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Full Phase Reveal
First level text
• Second level text− Third level text
5
Our Role
Study design
Modelling
Clinical testing
Claim defence
Training
Software
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Characteristics
Trusted collaborator
Critical friend
Scientific curiosity
No ‘stats speak’
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2-Phase Pattern
A low visibility industry?
Low awareness of roles?
Agencies vs. adverts?
Careers - Recruitment
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Technically challenging
Variety
Freedom to explore
Business impact
Careers
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