Download - Statistics Assignment Professional Report
Solomon Thomas MMG 506 Qualitative AnalysisInstructor: C. Ker PhD.Date May 6, 2010
Financial Report
This report is based on a survey which can help a Commercial Bank’s Marketing Division determine whether most drivers are bankers, whether they use debit cards , and whether they do most of their shopping online.
Introduction
Every so often companies conduct studies to help them determine how to market their
goods and services, and, to which segment of a particular group or population they should
target. This survey was done with the intention of finding out whether individuals who were
drivers owned bank accounts. The total number of responses is twenty (20), twelve of whom
are males and eight are females. The data was collected over a period of approximately two
weeks.
All participants are adults who are at least eighteen (18) years of age, and chose to
remain anonymous.
Table of Contents
Introduction...............................................................................................1
Table of Contents....................................................................................2
Section I....................................................................................................3
The Data.............................................................................................3
Section II..................................................................................................4
Histograms for ATM/Debit and driver’s License...............................4
Section III.................................................................................................6
Summary Statistics...........................................................................6
Section IV.................................................................................................7
Pivot Table and Chart........................................................................7
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Section I
The Data
The study is based upon the total number of responses. Table 1 showed that the total
number of responses is twenty (20). All individuals surveyed had an ATM/Debit card: At least
60% or six of the individuals surveyed had an ATM/debit Card. One person owned three (3)
Cards and another owned eight (8). Four males and one female or 25% of those surveyed had
no driver's license. Some were students at Cambridge College, others are work associates,
online friends from websites such as Facebook and a few are relatives. At least three were
not local residents of Massachusetts.
Item # GenderDriver's License ATM/Debit
1 Male 0 12 Male 1 33 Male 1 24 Male 0 15 Female 1 36 Male 1 17 Male 0 18 Male 1 89 Female 1 110 Male 0 111 Female 1 112 Female 1 113 Male 1 114 Male 0 115 Female 1 116 Female 1 317 Female 1 218 Male 1 119 Male 1 220 Female 0 2
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Section II
Histograms for ATM/Debit and Driver’s License
The table below provides a cumulative effect for all individuals surveyed as
being having a driver’s license or not having a driver’s license. In terms of percentage
25% or 5 had no driver’s license. Fifteen (15) of those surveyed owned a valid drivers
license.
Bin Frequency Cumulative %0 5 25.00%
0.25 0 25.00%0.5 0 25.00%0.75 0 25.00%More 15 100.00%
Histogram
0
10
20
0 0.250.50.75More
Bin
Fre
qu
ency
0.00%
100.00%
200.00%
Frequency
Cumulative %
For the same information, the Histogram above provides a picture of the
frequency as well as the cumulative percentage for those who have a driver’s license
as well as for those who do not own a driver’s license in the survey.
The table below presents an interesting insight of the cumulative effect for all
individuals surveyed who owned either a Debit or ATM card. Twelve (12) or Sixty
percent (60%) of those surveyed used one ATM/Debit card. Four persons used at least
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two cards. The fact that over 50% of those who were surveyed were drivers and
owned an ATM/Debit card brings a strong co-relationship between Drivers and
bankers.
Bin Frequency Cumulative %1 12 60.00%
2.75 4 80.00%4.5 3 95.00%6.25 0 95.00%More 1 100.00%
For the same information provided, the Histogram below provides a picture of
the frequency as well as the cumulative percentage for those who have used at least
one ATM or Debit Card. Since an ATM or Debit is issued by each bank individually,
it is safe to say that those who owned more than one card - in this study it is 8
individuals - do their banking with different banking institutions.
Histogram
0
10
20
1 2.754.56.25More
Bin
Fre
qu
ency
0.00%
100.00%
200.00%
Frequency
Cumulative %
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Section III
Summary Statistics
Column1 Column2
Mean 0.7 Mean 1.9Standard Error 0.1 Standard Error 0.4Median 1.0 Median 1.0Mode 1.0 Mode 1.0Standard Deviation 0.5
Standard Deviation 1.6
Sample Variance 0.2 Sample Variance 2.7Kurtosis -1.2 Kurtosis 11.2Skewness -0.9 Skewness 3.1Range 1.0 Range 7.0Minimum 0.0 Minimum 1.0Maximum 1.0 Maximum 8.0Sum 14.0 Sum 37.0Count 20.0 Count 20.0
Column 1 of the table above represents a summary of the data provided for the
survey in which individuals said that they had a driver’s license. Since there can be
only one answer for the question of driver’s license ownership, the mean is .7, which
is almost one. The median, range and mode are all the same: One (1). The minimum
count is 0, and the maximum is 1. A total of 20 individuals were counted for driver’s
license, 14 of which had licenses.
On the contrary, Column 2 represents a summary of the data provided for the
survey in which individuals said whether they owned an ATM or Debit Card(s). The
data summary here is different from the first column in the sense that one individual
can own several cards. So there were much more differences in the response data. The
mean is 1.9, which is almost two. The median and mode are both one (1), respectively.
The minimum count is 1, and the maximum is 8. A total of 14 were counted for
driver’s licenses, and a total of 37 cards were counted.
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Section IV
Pivot Table and Chart
The pivot table below is used to illustrate the gender composition of the
participants of those surveyed in the study. A significant portion (12) of the
participants was male, and eight (8) were female. This is depicted by the second
column or bar located on the right. The shorter bar to the left represents the number of
females who participated in the study.
Total
8
12
0
2
4
6
8
10
12
14
Female Male
Total
Count of Gender
Gender
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Pivot Chart:
Count of Gender Gender Total PercentageFemale 8 40.00%
Male 12 60.00%Grand Total 20 100.00%
In a simplified approach to the analysis, the pivot chart above shows the
percentage of participants who either owned a driver’s license and an ATM/Debit card
or both based on gender.
Forty percent (40%) were female and Sixty percent (60%) were males.
Summary
Based upon the analysis of the information obtained for this study, it appears
that most drivers tend to be bankers and male. All participants were English-speaking.
All females surveyed in the study are African-American or Black. Since the majority
of males and females had ATM/Debit cards it is safe to say that individuals with
driver’s licenses are an ideal target group for a marketing campaign which promote a
new bank product or for certain special offers.
There are certain limitations for the study: Concerns, such as employment
status, citizenship, credit score and history and other factors may be taken into
consideration when qualifying individuals for certain bank services.
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