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Staunton Performing Arts Center
The mission of the Staunton Performing Arts Center is to restore and renovate the Dixie Theatre and the Arcadia Building into a performing arts center where there are performances and educational events that are available and accessible to all interested persons, both adult and youth.
MISSION STATEMENT
Staunton Performing Arts Center
A theatre district exists in downtown Staunton where a variety of
performances is offered on any given day or evening.
The Dixie Theatre is restored to its 1936 Art Moderne appearance and both buildings are renovated into a facility for performances on stage and screen, providing a 525-seat Main Stage and a 125-seat Cabaret Theatre.
The center presents concerts, music, dance, national touring companies, community productions, lecture series, children’s theatre, and movies and remote productions in HD on the big screen.
The center offers professional performances for children during the school day.
The center provides spaces for parties and events other than performances.
VISION STATEMENT
History of The New Theatre Commissioned by Julius L. Witz, (father of Tae Bonfoey), Fielding L. Olivier and Albert Shultz.
Designed by T.J. Collins and his sons.
Built in 1912 by M. B. Stoddard (grandfather of Maynard Stoddard) and C.W. Lambert contractors.
Opened on June 16, 1913, seating 1,200 people on three floors.
Considered one of the most state-of-the-art theatres in Virginia.
Presented vaudeville, live events, silent films, and “talkies.”
Purchased by Warner Brothers on December 20, 1934.
1912 Italian Renaissance interior
The New Theatre and the Arcadia C. 1919
Fire destroyed the roof and the interior
of the New Theatre
on January 23, 1936.
A new era dawns: The Dixie Theatre Following the fire, Warner Brothers hired John Eberson, one of the most prominent theatre architects of the day, to design the renovation.
Art Moderne style featuring…
Arched windows with art deco tiles.
"Speed stripes" on the walls and ceiling of the theatre.
Compass roses on the walls.
Light fixtures.
Marquee and neon blade sign. Seated 885 people.
Fourteen-year old Mildred Klotz (Mrs. Ralph Degen) won the $50 prize for naming the theatre.
The Dixie Theatre opened on December 15, 1936.
A new era dawns: The Dixie Theatre
Interior photograph taken in 1936,Theatre Historical Society of America, Elmhurst, IL
The Dixie over the years
1973 Richard and Thomas Hamrick and Forester Taylor purchased the theatre.
c. 1980 it was reconfigured as a four-screen movie house.
Staunton Performing Arts Center2000 Marney Gibbs bought the Dixie Theatre.
2001 Non-profit organization created and Board of Directors formed.
2002 $200,000 in Federal grants was awarded.
$100,000 in funding from City of Staunton.
2003 Annual Fund & Membership programs launched.
2004 New roof installed and asbestos removed.
2005 Dixie was purchased from Marney Gibbs.
2005-08 State funds totaling $722,500 were matched.
2007 Paid off the Dixie mortgage.
2008 Arcadia Building was purchased.
Enlarge lobby, concession, and box office spaces.
Create second floor lobby, rehearsal, and administrative office spaces.
Provide dressing rooms & green rooms.
Expand restroom facilities.
Install elevators
Enhance earned income potential by creating rentable spaces.
Integrate the look of the façades as much as possible.
Create a Cabaret Theatre of 125 seats.
Integrate Two Properties into One Theatre Complex
Overall Goal
Current View
Future Daytime
View
Future Night View
Downstairs Lobby
Phase One: Renovate the Arcadia Building
Upstairs Lobby
Cabaret Theatre
Basement and First Floor
Second and Third Floors
Fourth Floor
Restore original 1936 Art Moderne elements in theater.
Conduct formal paint analysis to determine original colors.
Restore original balcony rail.
Restore historic marquee.
Install accurate reproductions of period carpeting, fabric, and stage curtain.
Install state-of-the-art systems
Phase Two:
Restore and Renovate the Dixie into the Main Stage
Interior of historic Dixie Theatre 1936, Theatre Historical Society of America, Elmhurst, IL
Main Stage Theatre
Main Stage Theatre
Cross Section of Main Stage Theatre
Concession
Stage
Storage
Sound Booth
Lobby
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Overall Seating of Main Stage TheatreNorth Market Street
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Music for All of Us
Dr. John
Preservation Hall Jazz Band
George Winston Cavani String Quartet
Ladysmith Black Mambazo
Riders in the Sky
Mindy Smith
Drama, Comedy, Dance, and so much more
Chris Kattan
A Streetcar Named Desire
Hubbard Street Dance
The Capitol StepsGilbert & Sullivan’s The Mikado
Family & Children’s Programming
Super Scientific CircusTomas Kubinek
Fred Garbo Inflatable Theater
Tales & Scales
Mark Nizer
Vienna Choir Boys
Featuring Local and Regional Artists…
Jimmy Fortune
Waynesboro Players Bill WellingtonThe Ballet Box
Robin & Linda WilliamsJohn McCutcheon
Live Performances in High Definition projected on the Wide Screen
Concerts Opera Plays Athletic Events Awards Ceremonies
Staunton’s Largest Classroom for the Performing Arts
Educational programs geared to students
from kindergarten through college.
Reach between 10,000 to 15,000 area
students in the region per year.
Students will have the opportunity to
both observe and participate in activities.
Student activities will include: educational performances master classes workshops artist-in-residence programs
Ashland, Oregon Location:
In the Rogue River Valley at the foot of the Siskiyou and Cascade Mountain Ranges
350 miles north of San Francisco, California 250 miles south of Portland, Oregon
Population 21,630 (in 2007) (Staunton 23,967 in 2008)
Eight Theatres: Craterian Ginger Rogers Theatre Camelot Theatre Oregon Stage Works Oregon Cabaret Theatre Varsity Theatre Three Shakespeare Theatres
Angus Bowmer Theatre New Theatre Elizabethan Stage at the Allen Pavilion
Imagine the possibilities …
Meeting the Challenge
Imagine the possibilities …
Building Stabilization
Install new roof and remove asbestos.
Property Acquisition
Retire the mortgage on the Dixie Theatre.
Purchase the Arcadia Building
Arcadia Building Renovation
Create a 125-seat Cabaret Theatre, enlarged lobbies, offices, performers’ spaces, rental spaces.
Theatre Renovation and Restoration
Create a 525-seat Main Stage Theatre.
Completed in 2004
Completed in 2008
Construction Phase 1
Construction Phase 2
CURRENT PROJECT BUDGET PHASE ONE PHASE TWO TOTAL
PROJECT Renovate Arcadia
Restore & Renovate Dixie Theatre
Total Project Need $ 6,448,829 $ 7,119,138 $13,567,967
Identified funding sources
Capital Campaign Pledge Balance $130,000 $160,000
Bank Accounts $250,000 $265,000
New Markets Tax Credits (NMTC) $1,215,740 $1,335,072 $2,550,812
Sale of Historic Tax Credits $1,383,245 $1,556,337 $2,939,582
Estimated Enterprise Zone $150,000 $150,000
Total Identified funding sources $3,128,985 $2,891,409 $6,020,394
Restoration and Renovation Costs
ESTIMATED REMAINING NEED $3,319,844 $4,227,729 $7,547,573
Named Gift Opportunities$3,000,000
Performing Arts Center
$1,000,000Main Stage Theatre; Cabaret Theatre
$500,000Main Stage Lobby; Arcadia Lobby; Main Stage Balcony
$250,000Marquee; Proscenium; Main Stage; Cabaret Stage; Cabaret Balcony; Dress Circle Seating;
Rehearsal Room; Event Room; Administrative Offices Suite
$100,000Box Office; Main Stage Concession Area; Historic Balcony Rail; Elevator;
Theatrical Lighting System; Theatrical Sound System
$50,000Lobby Entry Doors (4); Main Stage Entry Doors (2); Cabaret Entry Doors; Balcony Staircase (2); Cabaret
Stage Staircase; Green Room (2); Dressing Room (4); Backstage; Entry Vestibule; Projection Room; Sound Booth; Catering Kitchen (3)
$25,000Production Office; Stage Door; Administrative Office (5); Board Room; Stage Curtain ;
Assisted Listening System All Named Gift Donors will be listed on the Founders Wall of Honor
Community PartnersThe success of the Staunton Performing Arts Center will represent the true power of partnerships. We will work collaboratively with the following key organizations to further strengthen the arts and quality of life in our region.
American Shakespeare Center
Ballet Box
Rising Stars
CenterStage!
DIGICO Shoot Post Design
Frontier Culture Museum
Greater Augusta Chamber of Commerce
Historic Staunton Foundation
Mary Baldwin College
Schola Cantorum of Waynesboro
ShenanArts
Shenandoah Civic Dance Company
Staunton Academy of Dance
Staunton Choral Society
Staunton Convention & Visitors Bureau
Staunton Music Festival
Stonewall Brigade Band
Stonewall Jackson Hotel & Conference Center
The Arts Initiative at Virginia Tech
The Ovation Singers
Valley Symphonic Concerts
Virginia School for the Deaf and Blind
Wayne Theatre Alliance
Waynesboro Choral Society
Waynesboro Community Orchestra
Waynesboro Players
Woodrow Wilson Presidential Library
Public and private school districts (grades K -12)
from Staunton, Augusta County,
and surrounding region.
Staunton Performing Arts Center Board of Directors and Staff
Janie Ballurio, President Melaleuca Wellness Company
Tommie Duke, Vice President Duke and Fitzpenn
Bev Coffman, Secretary Shutter Up Company
Susan Brown, Treasurer StellarOne Bank
Brandon Collins Arts Advocate
Thomas A. Cook Retired, U.S. Air Force
Dana R. Cormier Attorney
Ray Cubbage Miller House B&B Inn
Sharon Fitz Music Agent
Herb Godschalk Fisher Auto Parts
Douglas Roller Next Generation Design
Karen Romig Community Volunteer
Russell A. Rose SunTrust Bank
Jay Russell Community Volunteer
Tony Russell Boxerwood Education Association
Emmett Toms Dominion Virginia Power
Lou Ann Vincent Sheppard and Vincent, CPAs, PC
STAFF
Judy Mosedale Executive Director
Jennifer Hudnall Office Manager
Staunton Performing Arts Center Advisory Board
Robert N. Avery Artist
John Avoli Frontier Culture Museum
Rick Chittum Chittum’s Tree Farm
Lee Cochran Community Volunteer
Ralph Alan Cohen American Shakespeare Center
Talmage Cooley Retired, Judge
Thomas DahlTriangle Realty
Joe Dockery Dockery Clinic of Chiropractic
Dudley “Bud” FlandersRetired, Attorney
Jimmy Fortune Professional Musician
Pamela Fox Mary Baldwin College
Bill and Kathy Frazier Frazier Associates
Marney Gibbs Community Volunteer
Paulyn Heinmiller Grey Gables Farm
Karen Elizabeth Hembree Sprint Corporation
Linda Holden The Fashion Gallery
Ernest Holley Retired, High School Counselor
Robert Holsinger Retired, Holsinger Lumber Company
Pamela Huggins Community Volunteer
Jennifer Kirkland Attorney, Musician
Michael Organ Belle Grae Inn
Carl Rosberg nTelos Corporation
Mrs. Roy R. Smith Community Volunteer
Larry Smith Nationwide Insurance Company
June Steel Community Volunteer
Sergei Troubetzkoy Bedford Bureau of Tourism
Robin & Linda Williams Professional Musicians
We hope that you will help us Raise the Curtain