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Step-by-Step instructions to make craigslist work for you.
MARKETING SUCCESS
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Contents• Why Use Craigslist pg 3• Part 1- Setup and Ad Posting pg 4• Part 2 – Photobucket Setup pg 18• Part 3 – Types of ads pg 26• Part 4 - Creating HTML ads pg 36• Part 5 – 7 steps to success pg 40
– 1 Choose Strategy– Pick a Niche or two– Write Out Headlines in advance
» Craigslist headline examples– Post according to a schedule– Track results/duplicate success– Follow Up
• Part 6 – Conclusion pg 55• Contact Information pg 58
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Why Use Craigslist
• Free
• Easy
• More than 50 million users in US alone
• 40.8 Million visits per month
• 17% $0 – 30k 25% $30 – 60k 27% $60 – 100k 32% $100k+
• 43% College Graduates
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Part 1
CRAIGSLIST
Setup and
Ad Posting
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Click “my account”
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Sign Up for an account
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Email and Verification
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Go to your email and click link
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Choose Password and Log in
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Accept Terms
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YOU’RE IN!!
To Post, choose city and select GO!
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Choose Housing Offered
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The Real Estate – by broker
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Add Headline/Specific Location/Posting Description (paste ad)
Headline
Paste Ad or type text here
Location
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Should Look Like This – click continue button at the bottom
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If Ad Looks Good, click Continue (if not-edit)
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Part 2
PHOTOBUCKET
Setup and Uploading
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Open PHOTOBUCKET account
CLICK SIGN UP or AUTO SIGN IN WITH FACEBOOK
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Fill in all Fields then “sign me up!”
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You’re In! (No need to buy anything)
CLICK UPLOAD NOW TO START UPLOADING PHOTOS
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Select Photos to upload
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Choose the file and click OPEN
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Upload is Complete!
NOTICE YOUR IMAGE IS HERE!
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Click the image to Expand
We will be needing the IMAGE URL located here labeled IMG CODEJust click and it will show copied.
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Part 3
TYPES
OF ADS
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Types of Ads
• PlainText with uploaded photos
• Html code (Visual Tours, Real Bird, Postlets)
• Agent Html Ads
• “Off Page” Ads – Direct to a landing pageNOTE:
Never Post an ad without an
Image attached.
Craigslist ads w/o photos can be
eliminated with the click of a mouse.
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Quality AND Quantity
• Must be smart about posts
• Posts must quality (check spelling, grammar, etc)
• Truthful – DO NOT offer anything you do not have
• TREC Compliance – Always adhere to TREC advertising rules.
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Sample of the Text Ad
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Sample of the Flyer
Ad(can be anything you want)
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Sample of RealBird
Craigslist Ad
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Sample of Visual Tour Ad
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Sample of a “Niche”
Ad
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“Off Page” ad sends viewers to a landing/lead capture page.
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Flyer to Landing Page (website/lead capture page)
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Part 4
Creating HTML Ads
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CREATE YOUR OWN HTML ADS
I will email this code to you. Keep these
instructions to customize your personal ad
codes.
<a href="http://www.saforeclosures.blogspot.com" rel="nofollow"><br><img src="http://www.simplelanding.com/ID/tankersley/images/4SCI4TC949.jpg" border="0"><br></a><br>
<br>ONE CODE FITS ALL!!
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Just Change 2 Things in the Code
<a href="http://www.saforeclosures.blogspot.com" rel="nofollow"><br><img src="http://www.simplelanding.com/ID/tankersley/images/4SCI4TC949.jpg" border="0"><br></a><br>
<br>
Replace the url in the quotations with your website/landing page url (do not delete quotations or insert spaces…just replace text)
Replace the source (src) url with the url from your Photobucket image(The url ending with .jpg)
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COPY- PASTE-PREVIEW
Once you have change the 2 urls in thecode, copy and paste them into craigslist.
You will be shown a preview, make sure thecode works!
Please feel free to contact me if you needassistance.
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Part 5
7 STEPS
TO
CRAIGSLIST SUCCESS
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7 Steps to Craigslist Success
Now that you know how and why
You to use craiglist, we will
discuss the 7 Steps to Success!
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1. CHOOSE STRATEGY
– WHAT TYPE OF ADS WILL YOU CREATE
– RECOMMEND A COMBINATION
– TEXT, HTML, GRAPHIC, OFF PAGE
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2. Pick a Niche or Two
• Specialization and Differentiation will cause your ads to stand out and get more clicks
• Use niche keywords in title and text to be more searchable– Foreclosures– Luxury Homes and Estates– Waterfront– Fixer-Uppers– Golf Course Communities– Etc
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3. Create Ads in Advance – Design Your Campaign
• Make sure to have ads where you can just “copy and paste”
• This will save time and frustration
• Prepare combinations of Text, Graphic, Visual Tour, Real Bird ads.
• Add to “library” as often as possible
• The MORE THE MERRIER!
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4. Write Out Headlines
• Avoid Blah, Dull, Boring, Unappealing Headlines
• Avoid things like “Beautiful 3/2” “Lovely Home” BORING!
• Use keywords, BUZZ words
• Use Symbols like **** or $$$ to make them POP
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Craigslist Headline Examples (these are examples only. MAKE NO FALSE CLAIMS)
• 1. BUY A HOME UNDERMARKET VALUE IN 30 DAY OR LESS… GUARANTEED!
• 2. SAVE $3,512 WHEN BUYING YOUR NEXT HOME • 3. BUY THIS 3BD, 2BA HOME FOR $30,000 UNDER APPRAISED VALUE • 4. FREE LIST OF BELOW MARKET HOMES THAT’S GUARANTEED TO
SAVE YOU A MINIMUM OF $5,000 ON YOUR NEXT HOME PURCHASE • 5. WHO ELSE WANTS TO SAVE $5,400 WHEN BUYING THIS 4BD, 3BA
HOME? • 6. BUY THIS 5BD, 2 ½ BA HOME WITH LESS THAN $2,000 • 7. 26 PRE-FORECLOSURE THAT PROVIDE INSTANT EQUITY FOR
SMART BUYER • 8. IS SAVING THOUSANDS OF DOLLARS ON THE PURCHASE OF
YOUR NEXT HOME WORTH FIVE MINUTES OF YOUR TIME – THAT’S ALL I NEED TO SHOW YOU HOW I DO IT
• 9. CALL 1-800-XXX-XXXX TODAY FOR AN EASY WAY TO CUT YOUR HOME BUYING COSTS BY 25%
• 10. 21 HOMES YOU CAN BUY WHEN YOU CAN’T GET QUALIFIED
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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS
• 11. FREE E-BOOK REVEALS 12 MONEY-SAVING TECHNIQUES ANY BUYER CAN USE
• 12. TAKE THE 1-MINUTE HOME BUYER TEST BY CALLING US AT XXX-XXXX – 24 HRS
• 13. OWN THIS 3 BD, 3 BA HOME THE EASY WAY – JUST $2,000 DOWN AND UNDER $800 A MONTH
• 14. THE #1 MOST COST EFFECTIVE THING YOU CAN DO WHEN BUYING A HOME IN THIS TOUGH MARKET
• 15. THE 27 STRATEGIES YOU NEED TO HAVE WHEN BUYING A HOME – MISS JUST ONE AND YOU WILL LOSE MONEY
• 16. THE 120 SECOND HOME BUYING CHALLENGE – IT COULD BE WORTH THOUSANDS IF YOU FAIL – CALL XXX-XXXX TODAY TO TAKE THE TEST
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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS)
• 17. FREE LIST OF THE 44 BEST INVESTMENT PROPERTIES IN THE METRO AREA
• 18. WHY IT NOW MAKES SENSE TO INVEST IN REAL ESTATE – GET YOUR FREE LIST OF UNDERVALUED HOMES TODAY BY CALLING 1-800- XXX-XXXX
• 19. WHAT’S YOUR BEST CHANCE TO MAKE MONEY ON THIS CRAZY REAL ESTATE MARKET? THE ANSWER BELOW MAY SURPRISE YOU! 1-800-XXX-XXXX – FREE RECORDED MESSAGE
• 20. FREE HOME BUYER EVENT -- FIRST TIMERS AND REPEAT BUYERS BOTH WELCOME! HUNDREDS HAVE BOUGHT HOMES UNDER MARKET VALUE – 1-800-XXX-XXXX TO FIND OUT YOU CAN DO THE SAME
• 21. A BUYER MAKES MISTAKE THAT COSTS HIM $22,000 IN SOUTH METRO (CITY)
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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS
• 22. FREE LIST - 42 VACANT HOMES THAT YOU CAN CLOSE ON (AND MOVE INTO) WITH 3 WEEKS!
• 23. SIMPLE 5-STEP PROGRAM FOR BUYING YOUR FIRST HOME IN (CITY)
• 24. WHEN REAL ESTATE AGENTS PURCHASE HOMES – HERE’S WHERE THEY LOOK FOR THE BEST DEALS…
• 25. LOCAL REAL ESTATE AGENT PROVES 80% OF RENTERS CAN ACTUALLY OWN FOR LESS MONEY PER MONTH – CALL 1-800-XXX-XXXX TO SEE IF YOU ARE APART OF THE 80%
• 26. FREE HOME FINDER SERVICE – NO CONTRACTS – NO APPOINTMENTS – YOU LOOK AT YOUR CONVENIENCE
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More Headline Examples(these are examples only. MAKE NO FALSE CLAIMS
• 27. 47 HOMES THAT THE BANKS ARE BEGGING ME TO GET RID OF – AT ANY PRICE!
• 28. IS KNOWING HOW TO BUY A HOME WITH $50,000 IN IMMEDIATE EQUITY WORTH $1 TO YOU?
• 29. 4 BD, 2 BA HOME THAT OWNER SAYS… “SELL IT TO THE HIGHEST BIDDER BY SUNDAY!”
• 30. BUY FROM NO REALTOR… UNTIL YOU’VE ANSWERED THESE FIVE QUESTIONS. 1-800-XXX-XXXX TO GET THE 5 QUESTIONS THAT COST 99% OF ALL BUYERS THOUSANDS AT CLOSING!
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Even More Headline Examples(examples only! Make No False Claims!)
• Moving Sale - We Want To Move & You Want To Buy. Let's Talk!• In Vegas The House Always Wins. Here Your Offer Wins The House!• We Need You To Buy, So That We Can Say Bye-Bye• The Price Is Right - Let's Make A Deal• The Key To Owning This Home Is In Your Offer• It's Not Complex. It's A Duplex. You Can Own It And Rent It!• You Can Own The White House (In San Antonio, Not Washington, DC)• Don't Say Goodbye To This Good Buy!• Looking For A Distressed Seller, Not A Distressed House?• This House Is A Keeper. It Doesn't Need A Housekeeper!• Not A Garage Sale. You Can Buy The Whole House!• Foreclosure - The Bank Needs Your Good Offer For Closure• Short Sale - Make Us An Offer The Bank Can't Refuse
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5. Post According to Schedule
• Mon-Fri
• 2 X per day
• 12pm, 7pm
• Set alarm on your phone and post everyday WITHOUT FAIL!
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6.Track Results / Duplicate Success
• Make note of the ads and headlines that work for you and duplicate often
• Capitalize on your Success!
• Trash Ads that Do Not Work
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7. Follow Up!!!
• Set up your database
• Put every name, number and email in DB
• Place all in automated DRIP campaign
• Schedule Times to Follow Up Consistently
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Part 6
CONCLUSION
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CONSISTENCY IS THE KEYto
YOU WILL GET LEADS AND
CLOSE MORE DEALS IF YOU
REMAIN CONSISTENT
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DON’T GIVE UP!
YOU MAY SEE IMMEDIATE RESULTS. THEN AGAIN YOU MAY NOT.
KEEP POSTING AS PER SCHEDULE
EVERYDAY!
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Contact Information
RICK TANKERSLEY3520 N LOOP 1604 EastSan Antonio, TX 78247
210-788-9690