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Steve Jobs1955-2011
Monday, October 21, 13
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“Experts” are clueless
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“I think there is a world market for maybe five computers.”
Thomas Watson, Chairman, IBM, 1943
Monday, October 21, 13
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“This telephone has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.”
Western Union internal memo1876
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“There is no reason why anyone would want a computer in their home.”
Ken Olsen, FounderDigital Equipment Corp.1977
Monday, October 21, 13
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Customers cannot tell you what they need
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The action is on the next curve
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1.0Harvester
Ice
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Factory
2.0Ice
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Refrigerator3.0Ic
e
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Biggest challenges beget the best work
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Design counts
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Use big graphics and big fonts
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Changing your mind is a sign of intelligence
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“Our innovative approach, using Web 2.0-based standards, lets developers create amazing new applications while keeping the iPhone secure and reliable.”
Steve Jobs, June 11, 2007
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“Apple Executives to Showcase Mac OS X Leopard and OS X iPhone Development Platforms at WWDC 2008 Keynote”
Apple press release, May, 2008
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Value ≠ price
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A players hire A+ players
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Real CEOs demo
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Real entrepreneurs ship
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Marketing = unique value
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Value
Uniqueness
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Bonus:Some things need to be believed to be seen
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Monday, October 21, 13