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Steve LytleAmerican Beverage Licensees
Las Vegas - June, 2012
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NBWA’s VisionNBWA’s Vision
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NBWA’s “Why”NBWA’s “Why”
Preserve, protect and grow
our members’ investment
in the
independent beer distribution industry
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NBWA’s “What”NBWA’s “What”
Advocate
Educate
Congregate
Communicate
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Objectives for 2012Objectives for 2012
Advocate for the state based, three-tier system
Explain and expand the commercial benefit of the independent three-tier system and beer distributors
Reframe the image of beer distributors
Develop public policy that supports “Building Brand Beer”
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What’s Important To Our Membership?
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Biggest Challenges
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Important Allies
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What Members Are Saying
“I fear one of the tiers becoming more powerful than the others. Distributors end up getting hurt,
looking as if we do not add value, and get squeezed.”
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What Members Are Saying
“I’m worried about the limitation of a state’s right to regulate alcohol and about the breakdown of the three-
tier system.”
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What Members Are Saying
“We may be headed for a regulatory system that is similar to the days
prior to Prohibition.”
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A Very Different Perspective
COSTCO: "Is (wine) more special than clothing, is it more special than televisions? I don't think so.“
CNBC: "Certainly it's different than toilet paper? Or different than tin foil?“
COSTCO: "Why?"
CNBC: "Because it's personal."
COSTCO: "People can look at it that way. But at the end of the day, it's just a beverage."
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Industry Crossroads
Litigation slowing
State and federal deregulation threats
Fewer independent distributors
Loss of distributors’ independence
Beer’s paradox
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What is NBWA Doing?
Federal Affairs
State Affairs
Industry Affairs
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Federal Affairs
Taxes Alcohol Excise Taxes
Small/Private Business Tax Issues S Corps and Pass-
Through Businesses
Estate Tax LIFO Credits for Natural
Gas Vehicles
Effective Regulation
State-Based Federal Policy
Opposing Preemption
Federal Agency Watching FTC Supporting TTB
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State Affairs
Resource & Coordination
Litigation assistance
Deregulation through Ballot box Privatization Modernization
Legislative review
Ideas & coordination for/with State Associations
Independent Distributors
3 tier clarification
Non-discriminatory pricing
Territorial integrity
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Industry Affairs
Developing “Three Legged Stool” Storytelling Economic Commercial Social
Developing effective public policies that support and grow beer
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Key Take Aways
Alcohol distribution industry is at
crossroads
NBWA is active and engaged in
supporting the effective, state
based three tier system of alcohol
distribution
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Steve LytleAmerican Beverage Licensees
Las Vegas - June, 2012